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- 2024
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Mark
If the Cap Fits : An empirical exploration of how ethical consumption is capped
2024) Asia-Pacific ACR Conference 2024(
- Contribution to conference › Abstract
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Mark
From Strategic Opportunity to Existential Imperative : Sustainability discourses in fashion retail
2024) Brand Camp 6(
- Contribution to conference › Abstract
-
Mark
Ett kundperspektiv på varumärkens digitala kompetenser – Hur varumärken kan bygga varumärkeskapital och kundlojalitet genom digital kompetens
(
- Working paper/Preprint › Working paper
-
Mark
Climate crisis as a business opportunity : Using degrowth to defamiliarize place branding for sustainability
2024) In Place Branding and Public Diplomacy(
- Contribution to journal › Article
-
Mark
Social isolation and risk-taking behavior : The case of COVID-19 and cryptocurrency
(
- Contribution to journal › Article
-
Mark
Crafting conceptual proposition-based contributions: The 7C framework
2024) In Psychology and Marketing(
- Contribution to journal › Scientific review
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Mark
Ethical Consumption Cap
(
- Chapter in Book/Report/Conference proceeding › Book chapter
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Mark
International retailers as a main force for sustainability
(
- Contribution to journal › Article
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Mark
Capabilities for Bridging Sustainability Perceptions Across Markets and Stakeholders
2024) Consortium for international marketing research.(
- Contribution to conference › Other
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Mark
The Brand Matrix : Corporte Brand Leadership Starts from the Inside
2024)(
- Book/Report › Book