Marketing

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2023
Mark Saving the social legitimacy of marketing : Creating a utopian sustainable future through the concerted use of marketing theory and practice
Egan-Wyer, Carys ^LU and Bertilsson, Jon ^LU (2023) Consumer Culture Theory Conference 2023 (CCTC2023) p.1-17
- Contribution to conference › Paper, not in proceeding
Mark Proactive Service Recovery Performance in Emerging (vs. Developed) Market-Based Firms: The Role of Clients’ Cultural Orientation
Nik Bakhsh, Naghmeh ; Hollebeek, Linda ^LU ; Riivits-Arkonsuo, Iivi ; K. Clark, Moira and Casas, Ramunas (2023) In Organizations and Markets in Emerging Economies 14(2(28)). p.260-285
- Contribution to journal › Article
Mark Tourism memories–a collaborative reflection on inclusion and exclusion
Jernsand, Eva Maria ; Kraff, Helena ; Törngren, Sayaka Osanami ; Adolfsson, Caroline ; Björner, Emma ; Omondi, Lillian ; Pederson, Thomas and Ulver, Sofia ^LU (2023) In Tourism Recreation Research 48(6). p.820-830
- Contribution to journal › Article
Mark Navigating the Gray Zones of International Research
Shih, Tommy ^LU (2023) In Issues in Science and Technology 39(2 (Winter 2023)). p.38-40
- Contribution to journal › Article
Mark Regional opportunity spaces : observations from Nordic regions
Kurikka, Heli ; Kolehmainen, Jari ; Sotarauta, Markku ; Nielsen, Hjalti ^LU and Nilsson, Magnus ^LU (2023) In Regional Studies 57(8). p.1440-1452
- Contribution to journal › Article
Mark Scientific collaboration amid geopolitical tensions: Global variation in responses to China engagement
Shih, Tommy ^LU ; Cooney-O'Donoghue, Diarmuid and Chubb, Andrew (2023) Technological Forecasting and Social Change Special Conference
- Contribution to conference › Abstract
Mark Player and Spectator Engagement and Co-Creation in E-Sports Gaming Events During and Post-COVID-19
Berndt, Adele ; Hollebeek, Linda D. ^LU ; Kaljund, Kristel and Rather, Raouf Ahmad (2023) p.139-158
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode
Septianto, Felix ; Mathmann, Frank ; Hollebeek, Linda ^LU and Higgins, Tory (2023) In Journal of Advertising 52(5). p.688-705
- Contribution to journal › Article
Mark How does the regional presence of foreign-owned multinational enterprises affect local start-up performance
Grillitsch, Markus ^LU ; Martynovich, Mikhail ^LU ; Nilsson, Magnus ^LU and Schubert, Torben ^LU (2023) 2023/3.
- Working paper/Preprint › Working paper
Mark Market shaping MNCs in emerging markets - stakeholder engagement and the role of embeddedness
Schaumann, Janina M. ^LU and Tarnovskaya, Veronika ^LU (2023) In Industrial Marketing Management 114. p.64-79
- Contribution to journal › Article

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