Marketing

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2020
Mark Women's Luxury Products as Signals to Other Women
Tunca, Burak ^LU and Yanar, Evrim (2020) In Journal of Marketing Behavior 4(2-4). p.227-238
- Contribution to journal › Article
Mark The Custodian Manifesto: Developing an Accessible Post-Consumer Concept
Coffin, Jack and Egan-Wyer, Carys ^LU (2020) Consumer Culture Theory Conference 2020
- Contribution to conference › Paper, not in proceeding
Mark Constructing “Interesting” Theoretical Contributions in Sociocultural Marketing, a possibil-ity or a challenge?
Lucarelli, Andrea ; Shahriar, Hossain ^LU ; Egan-Wyer, Carys ^LU and Ulver, Sofia ^LU (2020) Consumer Culture Theory Conference 2020
- Contribution to conference › Paper, not in proceeding
Mark Amazons etablering i Sverige har fått kritik av experterna men stärkt varumärket bland konsumenterna – Hur går det ihop?
Anselmsson, Johan ^LU and Tunca, Burak ^LU (2020) In Digital Competences of Swedish Brands. Working report series
- Working paper/Preprint › Working paper
Mark Black Friday inleder svensk julhandel – och är definitivt här för att stanna
Anselmsson, Johan ^LU and Tunca, Burak ^LU (2020) In Digital Competences of Swedish Brands. Working report series
- Working paper/Preprint › Working paper
Mark Creative Concept or Watered-down Version? : Factors that influence how new store formats contribute to a retail portfolio
Burt, Steve ; Egan-Wyer, Carys ^LU ; Hultman, Jens ^LU ; Johansson, Ulf ^LU ; Beckman, Alice and Michelsen, Clara (2020) 5th Colloquium on European Research in Retailing
- Contribution to conference › Other
2019
Mark Retail Destination : Centrum för handelsforskning vid Lunds universitet
Fredriksson, Cecilia ^LU ; Anselmsson, Johan ^LU ; Aslan, Devrim Umut ^LU ; Fuentes, Christian ^LU ; Källström, Lisa ^LU and Thufvesson, Ola ^LU (2019)
- Book/Report › Report
Mark Ett verktyg är aldrig neutralt: Slutreplik
Svensson, Peter ^LU (2019) In Universitetsläraren
- Contribution to specialist publication or newspaper › Specialist publication article
Mark Systematic Data Analysis for Multinational Case Study Research
Elg, Ulf ^LU and Ghauri, Pervez N (2019)
- Other contribution › Teaching case
Mark Brands in Counter-Democracy: How Brands Perform Political Polarization in Counter-Democratic Consumer Culture
Ulver, Sofia ^LU (2019) Journal of Consumer Research (4*) "Future of Brands"
- Contribution to conference › Paper, not in proceeding

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