Marketing
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- 2023
-
Mark
Point of departures and good practices for responsible internationalization in a rapidly changing world
2023)(
- Working paper/Preprint › Preprint in preprint archive
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Mark
Saving the social legitimacy of marketing : Creating a utopian sustainable future through the concerted use of marketing theory and practice
(
- Contribution to conference › Paper, not in proceeding
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Mark
Proactive Service Recovery Performance in Emerging (vs. Developed) Market-Based Firms: The Role of Clients’ Cultural Orientation
(
- Contribution to journal › Article
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Mark
Tourism memories–a collaborative reflection on inclusion and exclusion
(
- Contribution to journal › Article
-
Mark
Closed countries, open science
2023)(
- Other contribution › Web publication
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Mark
”Ni har säkert råd att bjuda på buffé” -Om dramatiseringen av ekonomisk kultur på bolagsstämmor
2023) In Balans Fördjupning(
- Contribution to specialist publication or newspaper › Specialist publication article
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Mark
Consumers’ willingness to disclose their personal data in e-commerce: A reciprocity-based social exchange perspective
(
- Contribution to journal › Article
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Mark
Öka andelen hållbar konsumtion genom att fokusera på rätt hållbarhetsmål i varumärkesarbetet
2023) In Digital Competences of Swedish Brands. Working report series(
- Working paper/Preprint › Working paper
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Mark
Why switch? The role of customer variety-seeking and engagement in driving service switching intention
(
- Contribution to journal › Article
-
Mark
Towards retail innovation and ambidexterity : insights from a Swedish retailer
(
- Contribution to journal › Article