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- 2024
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Mark
Rethinking (Brand) Coolness as Affective Intensities
2024) Brand Camp 6(
- Contribution to conference › Other
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Mark
CSR in between the legal and the ethical: Mobilising legal frameworks through public discourse
2024) 7th International CSR Communication Conference(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
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Addendum B : Finding an Appropriate Balance Between Research Security and Openness Is a Priority
2024) p.23-24(
- Chapter in Book/Report/Conference proceeding › Chapter in report
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Mark
Online Content Creators’ and Viewers’ Interdependent Journeys
(
- Contribution to journal › Article
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Mark
Using machine learning to develop customer insights from user-generated content
(
- Contribution to journal › Article
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Mark
International retailers as a main force for sustainability
(
- Contribution to journal › Article
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Mark
Capabilities for Bridging Sustainability Perceptions Across Markets and Stakeholders
2024) Consortium for international marketing research.(
- Contribution to conference › Other
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Mark
The Brand Matrix : Corporte Brand Leadership Starts from the Inside
2024)(
- Book/Report › Book
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Mark
If the Cap Fits : An empirical exploration of how ethical consumption is capped
2024) Asia-Pacific ACR Conference 2024(
- Contribution to conference › Abstract
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Mark
From Strategic Opportunity to Existential Imperative : Sustainability discourses in fashion retail
2024) Brand Camp 6(
- Contribution to conference › Abstract