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- 2024
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Mark
Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research
(
- Contribution to journal › Scientific review
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Mark
Using Augmented Reality to Strengthen Consumer/Brand Relationships: The Case of Luxury Brands
2024) In Journal of Consumer Behaviour(
- Contribution to journal › Article
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Mark
“I could no longer be their teacher” : Online education as a negation of the teaching profession
(
- Contribution to conference › Abstract
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Mark
Finding effective and acceptable approaches to managing international collaborations in a geopolitically turbulent world
2024)(
- Book/Report › Report
-
Mark
Smart service value : Conceptualization, scale development, and validation in the retailing context
(
- Contribution to journal › Article
-
Mark
Centre for Retail Research at Lund University : Annual Report 2023
2024)(
- Other contribution › Miscellaneous
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Mark
The Role of Consumer Speech Acts in Brand Activism : A Transformative Advertising Perspective
(
- Contribution to journal › Article
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Mark
Theoretical rigor of customer experience scales : a systematic review and a roadmap for researchers
(
- Contribution to journal › Scientific review
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Mark
Tracing Smartphone-Enabled Customer Journeys : A Socio-Material Approach
2024) In Skrifter från Högskolan i Borås(
- Thesis › Doctoral thesis (monograph)
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Mark
Digital Traces Representing Online Consumer Practices : A Methodological Guidance for Exploratory Retailing Research
2024) Nordic Retail and Wholesale Conference(
- Contribution to conference › Abstract