Marketing

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2024
Mark On equal terms? Marketing private label products next to leading national brand products – exploring the phenomena of shielding
Hultman, Jens and Johansson, Ulf ^LU (2024) Nordic Retail and Wholesale Conference
- Contribution to conference › Other
Mark Internal marketing in changing times - Supporting personnel meeting customers in physical retail stores
Johansson, Ulf ^LU and Bäckström, Kristina ^LU (2024) Nordic Retail and Wholesale Conference
- Contribution to conference › Abstract
Mark Handelns egna varumärken : Utveckling, användning och påverkan på konkurrensen
Johansson, Ulf ^LU and Hultman, Jens (2024) In Uppdragsforskningsrapport
- Book/Report › Report
Mark Ground Research Security in Science, Not Speculation
Evans, Kenneth ; Shannon, Michael ; Dao, Tam and Shih, Tommy ^LU (2024)
- Chapter in Book/Report/Conference proceeding › Chapter in report
Mark City Branding to Solve Social Problems? : The Eigendynamik of management concepts
Rennstam, Jens ^LU ; Bertilsson, Jon ^LU and Sullivan, Katie (2024) In Organization Studies 45(11). p.1645-1667
- Contribution to journal › Article
Mark Smart service value : Conceptualization, scale development, and validation in the retailing context
Roy, Sanjit K. ; Singh, Gaganpreet ; Hollebeek, Linda D. ^LU ; Shabnam, Saadia ; Japutra, Arnold ; van Doorn, Sebastian ; Ray, Subhasis and Appio, Francesco Paolo (2024) In Technovation 137.
- Contribution to journal › Article
Mark Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation
So, Kevin Kam Fung ; Li, Jing ; King, Ceridwyn and Hollebeek, Linda D. ^LU (2024) In Psychology and Marketing 41(7). p.1597-1613
- Contribution to journal › Article
Mark Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: : The roles of marketing strategy and app design
Shahriar Ferdous, Ahmed ; Salilul Akareem, Husain ; Viswanathan, Madhu ; Hollebeek, Linda ^LU and Ringer, Allison (2024) In Industrial Marketing Management 119. p.147-161
- Contribution to journal › Article
Mark The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement
Abdur Rafeh, Mir ; Zaib Abbasi, Amir ; Hollebeek, Linda ^LU ; Asghar Ali, Muhammad and Ting, Ding Hooi (2024) In Health Marketing Quarterly 41(4). p.375-406
- Contribution to journal › Article
Mark Public private partnerships for the empowerment of women in business? A critical communication perspective
Cerne, Annette ^LU and Guechtouli, Manelle (2024)
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding

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