Department of Business Administration
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- 2015
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Mark
Pinkwashing or Pro-Diversity?
(2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration- Misc.
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Mark
Rhetorical analysis of brand communication over time
(2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration- Misc.
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Mark
Adidas and the World Cup Sponsorship: Will Adidas Give FIFA the Red Card?
(2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151
Department of Business Administration- Misc.
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‘CAUGHT IN THE MIDDLE’ A case study of the boycott of Arla Foods in the Middle East
(2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151
Department of Business Administration- Misc.
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Mark
Am I a Barbie girl? Mattel’s fight for Barbie’s reputation
(2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151
Department of Business Administration- Misc.
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Mark
Burger Wars - case Burger King vs. McDonald's
(2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151
Department of Business Administration- Misc.
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Mark
The case study of Danske Bank: Profits before people
(2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151
Department of Business Administration- Misc.
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Mark
Game Over? Electronic Arts – SimCity in Flames
(2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151
Department of Business Administration- Misc.
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Mark
Case General Motors - A switch between life and death
(2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151
Department of Business Administration- Misc.
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Reshaping the image of an industry - The Intrum Justitia Case
(2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151
Department of Business Administration- Misc.