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- 2022
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Mark
Is it really what is on the inside that counts? A qualitative study on shipping packaging’s impact on brand experience
- Master (One yr)
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Mark
A Bland New Way To Imitate? A Qualitative Study Exploring the Phenomena of Blands Through Consumers' Perceptions
- Master (One yr)
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Mark
The persuasive power of influencer marketing
- Master (One yr)
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Mark
Integrating and Communicating Sustainability Case Study: A global brand’s integration of sustainability in its corporate brand identity & external brand communication; a globalized & standardized vs. localized approach
- Master (One yr)
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Mark
Extending the Rise of Collaborative Working Space: A qualitative study of brand equity creation in the B2B sharing economy
- Master (One yr)
- 2021
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Mark
Millennials’ perception of luxury online - the older the better?
- Master (One yr)
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Mark
The authentic influential identity
- Master (One yr)
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Mark
A Qualitative Study on Online Music Consumption: How do Online Music Consumers Develop Loyalty Towards Musicians as Brands in the Digital Era?
- Master (One yr)
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Mark
Clothes Make the (Wo)man: A Qualitative Study on the Construction and Expression of a Green Identity through Second-Hand Clothing
- Master (One yr)
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Mark
Why employees (don’t) become managers: Employees’ desires and motivations behind succession to managerial positions in retail store environments
- Master (One yr)