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- 2025
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Mark
Legacy Branding through the Olympics: A Comparative Study using the Brand Identity Matrix
- Master (One yr)
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Mark
THE LUXURY PARADOX
- Master (One yr)
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Mark
Through the Glass Door: Bridging the Identity-Reputation Gap via Crowdsourced Employee Ratings
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)
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Mark
From Local Champions to Global Players: A Comparative Study of Chinese Automotive Brands’ Global Strategies across the Timeline
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)
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Mark
LinkedIn as a Strategic Brand‑Building Tool: A Dual Perspective on Personal and Corporate Branding
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)
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Mark
The Shadow Communication Model
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)
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Mark
"Established Since...": How Pioneer Brands Use Time in Heritage Branding
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Master (One yr)
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Mark
Beyond Brand Fit: Emotional Value in Unexpected Co-Branding
(2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration- Misc.
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Mark
Ye or Nay? - When Partnerships Turn Sour
(2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration- Misc.
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Mark
A Royal Reality Check: Lessons in Regal Reputations & Brand Management
(2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration- Misc.