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2025
Mark Legacy Branding through the Olympics: A Comparative Study using the Brand Identity Matrix
Liang, Rui ^LU and Duvaud, Elodie Celine ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Ye or Nay? - When Partnerships Turn Sour
Norberg, Nelson ^LU ; De Luca, Elena ^LU and Lee Alm, Daniel ^LU (2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration
- Misc.
Mark A Royal Reality Check: Lessons in Regal Reputations & Brand Management
Nielsen, Sarah ^LU ; Geisweid, Lea ^LU and Kusche, Fiona ^LU (2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration
- Misc.
Mark Montblanc’s Brand Extension Dilemma: How to preserve heritage in a high-tech world?
Albertini, Lea Sophie Maleen ^LU ; Daas, Lena ^LU and Duvaud, Elodie Celine ^LU (2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration
- Master (One yr)
Mark Vässla – The Cost of Ambition
Liang, Rui ^LU ; Ekvall, David ^LU and Cederin, Nils ^LU (2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration
- 2nd term paper
Mark Twitter to X: Killing the Blue Bird?
Liang, Yichen ^LU ; Antony, Lidia ^LU and Fois, Efstathios ^LU (2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration
- Master (One yr)
Mark MG MOTORS: SHIFTING GEARS BETWEEN BRITISH HERITAGE AND CHINESE OWNERSHIP
Kavaliauskaite, Roberta ^LU ; Lichius, Lara Sophie ^LU and Alisic, Halima ^LU (2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration
- Misc.
Mark The Milk War: Defending Dairy or Milking the Plant-Based Trend?
Andersson, Elvira ^LU ; Holmström, Emma ^LU and Johansson, Emma ^LU (2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration
- Misc.
Mark Bitter Times for Vorarlberg´s favorite Brew: Racism or Heritage?
Bernath, Mirjam Elisabeth ^LU ; Bernier, Manon ^LU and Himmelsbach, Charlotte ^LU (2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration
- Master (One yr)
Mark Copycat(erpillars): M&S´ battle to protect a British icon
Resneli, Ceyda ^LU ; Miteva, Aleksandra ^LU and Mierswa, Natalie ^LU (2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration
- Misc.

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your query:: Remove supervisor: Urde, Mats