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- 2015
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Mark
Exploring brand architectures – a Volkswagen Group case
(2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration- Misc.
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Mark
Glenn Strömberg Collection – Favorability of a Moderately Incongruent Celebrity Brand
(2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration- Misc.
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Mark
Kick-start your Brand through Crowdfunding
(2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration- Misc.
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Mark
Mythical Branding and Crisis Management - The case of Santa Claus Village
(2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration- Misc.
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Mark
Pinkwashing or Pro-Diversity?
(2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration- Misc.
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Mark
Rhetorical analysis of brand communication over time
(2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration- Misc.
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Mark
Aspirational and Inspirational Brand Positioning: a study towards emotional positioning from a consumer-perspective
- Master (One yr)
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Mark
Brand Management in the Sharing Economy, when not owning the “room” to let - A multiple case study on the home-sharing industry
- Master (One yr)
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Mark
INTERNAL BRANDING THROUGH EMPLOYEE EMPOWERMENT
- Master (One yr)
- 2014
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Mark
An Exploration of Google's Acquisition through Integrating Strategic Brand Management and Network Theory
- Master (One yr)