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- 2023
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Mark
One-stop-shop: Will super-apps disrupt multi-touchpoint consumer journeys?
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- Master (One yr)
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Mark
The Versatile Touchpoint: User-generated content as a new touchpoint in the customer journey
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- Master (One yr)
- 2022
-
Mark
Self-checkouts in fashion stores - Is it good or bad? An exploratory study on customer attitudes and customer loyalty within a fashion retail context
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- Master (One yr)
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Mark
Branding in the Metaverse: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0
(
- Master (One yr)
- 2021
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Mark
Walk a mile in my shoes: An empirical research into segment-specific customer journeys
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- Master (One yr)
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Mark
Showrooms: the future of online and offline retailers? - An explorative comparison of showrooms’ value contribution to the customer experience
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- Master (One yr)
- 2020
-
Mark
Seek and You Shall Find: A Case Study at IKEA About Self-Service Technologies for In-Store Navigation
(
- Master (One yr)
-
Mark
Snakes & Ladders: S-T-O-R-I-E-S of The Physical Store. A qualitative study referred to the role of the physical store in the high involvement products industry.
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- Master (One yr)
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Mark
What is in a physical store?
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- Master (One yr)
-
Mark
In-store applications - expectations, experiences and resulting gaps
(
- Master (One yr)
- 2019
-
Mark
Designing the Future Shopping Centre: How a Consumer-Driven Approach to Business Model Innovation Can Increase Visitation
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- Master (One yr)
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Mark
Remembering the Forgotten - Conceptualising brand loyalty among consumers of Generation X
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- Master (One yr)
- 2017
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Mark
Investigating the Pre-Purchase Phase of the Customer Journey – An Exploratory Study in the Home Furnishing Retail Industry
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- Master (One yr)
-
Mark
Conceptualizations and perceptions of value through in-store self-service technology usage
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- Master (One yr)
-
Mark
One Physical Step for Online Retailers, One Giant Leap for the Customer Experience
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- Master (One yr)
-
Mark
Multichannel Segmentation vs. Demographic Segmentation
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- Master (One yr)
- 2016
-
Mark
Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting.
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- Master (One yr)
-
Mark
Personal service request categories and their facilitation with self-service technologies
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- Master (One yr)
-
Mark
In-store driving forces behind the purchase decision-making process for high-end designed tableware products
(
- Master (One yr)
-
Mark
Possibilities and critical aspects of customer value creation through technological innovation in the checkout area of physical retail stores
(
- Master (One yr)
-
Mark
Barriers of organic food purchase : Segmentation of young consumers
(
- Master (One yr)
- 2015
-
Mark
Format Development and its Effects on Store Image – A Case Study on the inner-city IKEA Hamburg-Altona
(
- Master (One yr)
- 2013
-
Mark
The Power of Sharing - An explorative study of the potential power of influencing through Facebook sharing
(
- Master (One yr)
-
Mark
Using Social CRM to influence Customer Service and Loyalty: A Perspective in the Airline Industry
(
- Master (One yr)
-
Mark
The Roles of Bloggers in Web 2.0
(
- Master (One yr)
- 2012
-
Mark
Reading Fashion Blogs: An interpretative study about young women engaged in blog reading consumption activity
(
- Master (One yr)
-
Mark
TRADITIONAL VERSUS ELECTRONIC WORD-OF-MOUTH A STUDY OF WOM COMMUNICATION AND ITS INFLUENCE ON YOUNG CONSUMERS WITHIN THE AUTOMOBILE INDUSTRY
(
- Master (One yr)
-
Mark
Social Media and Relationship Management - a Study in the Business-to-Business Perspective
(
- Master (One yr)
-
Mark
Insights on Future Consumer Behavior- A study of what influences the Danish consumers when choosing food distribution channels in 2020
(
- Master (One yr)