Marketing

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2020
Mark Marknadsföring och varumärken i kollektivtrafiken : Rapport från en kvalitativ studie
Jansson, Johan ^LU ; Nilsson, Jonas and Elg, Ulf ^LU (2020) 2020.
- Working paper/Preprint › Working paper
Mark Olika annonsers effekt på potentiella resenärers attityder och intentioner : Rapport från en experimentell studie
Jansson, Johan ^LU and Nilsson, Jonas (2020) 2020.
- Working paper/Preprint › Working paper
Mark Liquid luxury
Bardhi, Fleura ^LU ; Eckhardt, Giana M. and Samsioe, Emma ^LU (2020) In Research Handbooks in Business and Management series
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Chapter 15: Circular economy and sustainable consumption: Suggestions for ethical marketing
Jansson, Johan ^LU (2020)
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Brands as activists : The Oatly case
Koch, Christian H. ^LU (2020) In Journal of Brand Management 27(5). p.593-606
- Contribution to journal › Article
Mark Managing internationalization in a complex research landscape
Shih, Tommy ^LU (2020) In International Higher Education 103(Summer).
- Contribution to specialist publication or newspaper › Specialist publication article
Mark The Custodian Manifesto: Developing an Accessible Post-Consumer Concept
Coffin, Jack and Egan-Wyer, Carys ^LU (2020) Consumer Culture Theory Conference 2020
- Contribution to conference › Paper, not in proceeding
Mark Constructing “Interesting” Theoretical Contributions in Sociocultural Marketing, a possibil-ity or a challenge?
Lucarelli, Andrea ; Shahriar, Hossain ^LU ; Egan-Wyer, Carys ^LU and Ulver, Sofia ^LU (2020) Consumer Culture Theory Conference 2020
- Contribution to conference › Paper, not in proceeding
Mark Market Radicalization: Exploring Reversed Co-optation in Far-Right Consumer Culture
Ulver, Sofia ^LU and Askanius, Tina ^LU (2020) In Advances in Consumer Research 47.
- Contribution to journal › Article
Mark Political Ideology in Consumer Resistance: Analyzing Far-Right Opposition to Multicultural Marketing
Ulver, Sofia ^LU and Laurell, Christofer (2020) In Journal of Public Policy & Marketing 39(4). p.477-493
- Contribution to journal › Article

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