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- 2024
-
Mark
On equal terms? Marketing private label products next to leading national brand products – exploring the phenomena of shielding
2024) Nordic Retail and Wholesale Conference(
- Contribution to conference › Other
-
Mark
Internal marketing in changing times - Supporting personnel meeting customers in physical retail stores
2024) Nordic Retail and Wholesale Conference(
- Contribution to conference › Abstract
-
Mark
Handelns egna varumärken : Utveckling, användning och påverkan på konkurrensen
2024) In Uppdragsforskningsrapport(
- Book/Report › Report
- 2023
-
Mark
Origins, motives and challenges in Western-Chinese research collaborations amid recent geopolitical tensions - Findings from Swedish-Chinese research collaborations
(
- Contribution to journal › Article
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Mark
Entering non-platformized sectors: The co-evolution of legitimacy debates and platform business models in digital health care
(
- Contribution to journal › Article
-
Mark
Sycomorphism in city branding : The case of Amazon HQ2
(
- Contribution to journal › Article
-
Mark
Collective and Individual Social Capital and the Impact on Incubator Tenants’ Graduation
(
- Contribution to journal › Article
-
Mark
Why switch? The role of customer variety-seeking and engagement in driving service switching intention
(
- Contribution to journal › Article
-
Mark
Towards retail innovation and ambidexterity : insights from a Swedish retailer
(
- Contribution to journal › Article
-
Mark
Sustainable Consumption in Taiwan and China – Drivers and impediments
2023) p.173-188(
- Chapter in Book/Report/Conference proceeding › Book chapter