Kristina Bäckström
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- 2022
-
Mark
Customer journey self-mapping : A qualitative method for evaluating new store formats
2022) Nordic Retail and Wholesale Conference 2022(
- Contribution to conference › Abstract
- 2021
-
Mark
(When) Is it Worth Investing in the Personal Service Encounter?
2021) The Nordic retail and wholesale conference 2021(
- Contribution to conference › Paper, not in proceeding
-
Mark
Service encounters in the digital age: Exploring the new and multiple role of frontline employees
2021) The Nordic retail and wholesale conference 2021(
- Contribution to conference › Other
- 2019
-
Mark
Digitalization and in-store service encounters: Challenges and changes for frontline employees
2019) 25th Nordic Academy of Management (NFF) Conference(
- Contribution to conference › Abstract
- 2018
-
Mark
Upplevelser i framtidens butik: en kombination av nya och traditionella värden
2018) p.65-72(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Meeting the needs of a new customer: Organizing and designing the physical store environment
2018) The 6th Nordic Retail and Wholesale Conference(
- Contribution to conference › Abstract
-
Mark
Digitalisering i handeln: Mobiltelefonen och den fysiska butiken
2018) p.47-56(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2017
-
Mark
Köpets dynamik: Om föränderlighet och spontanitet i konsumenters köpbeteende
2017)(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
An exploration of consumers’ experiences in physical stores : comparing consumers’ and retailers’ perspectives in past and present time
(
- Contribution to journal › Article
-
Mark
Smartphones and the reconfiguration of retailscapes: Stores, shopping, and digitalization
(
- Contribution to journal › Article