Department of Strategic Communication
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- 2023
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Mark
Russian Strategic Narratives During the War in Ukraine: A Qualitative Content Analysis of the First Month
(
- Master (Two yrs)
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Mark
Conversations on Change: A Case Study of a Swiss Private Bank on Employees’ Sensemaking and Engagement in Light of its Rebranding
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- Master (Two yrs)
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Mark
Between Discursive Power, Visibility and Resistance: A Critical Study of Employee Ambassadorship on Social Media
(
- Master (Two yrs)
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Mark
The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook
(
- Master (Two yrs)
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Mark
The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age
(
- Master (Two yrs)
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Mark
All publicitet är bra publicitet, eller?
(
- Bach. Degree
-
Mark
Organisk marknadsföring på TikTok -En kvantitativ enkätstudie om hur organisk marknadsföring påverkar köpintentionen hos konsumenter på TikTok
(
- Bach. Degree
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Mark
Dissecting Disinformation
(
- Master (Two yrs)
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Mark
Exploring Attachment Transfer: The Influence of Consumer Attachment to Influencers on Attachment to Influencer-Founded Brands
(
- Master (Two yrs)
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Mark
The Emotional Side of Strategic Communication: A Narrative Analysis of Brand Activist Campaigns and the Young Public's Emotional Response
(
- Master (Two yrs)
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Mark
Navigating the Storm: A Case Study of Viaplay’s Crisis Communication Strategies
(
- Master (Two yrs)
- 2022
-
Mark
Kan man engagera Gen Z?
(
- Bach. Degree
-
Mark
Hur slutar berättelsen?
(
- Bach. Degree
-
Mark
How do national culture and slippage work on divergent CSR interpretations: a qualitative comparison between China and Sweden from a consumer’s perspective
(
- Master (Two yrs)
-
Mark
PUBLIC PERCEPTIONS ABOUT NATO BRAND: THE CASE OF GREEK GENERATION Z
(
- Master (Two yrs)
-
Mark
Green brands & Greenwashing: A narrative journey towards legitimacy
(
- Master (Two yrs)
-
Mark
(Dis)engagement in a disguise: The challenge of understanding and recognizing engagement among millennial remote-workers
(
- Master (Two yrs)
-
Mark
Embrace a new era of digital internal communication: employees' sensemaking of internal communication through enterprise social media
(
- Master (Two yrs)
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Mark
Emergence of Strategy in Practice: Strategizing Processes of Communication Practitioners
(
- Master (Two yrs)
-
Mark
Hashtag Activism and Connective Action: A Case Study on #MarriageEquality in Thailand
(
- Master (Two yrs)
-
Mark
Trust in Brand Activism: A look at self-love campaigns of beauty brands
(
- Master (Two yrs)
-
Mark
Employees’ perspective on organizational change and becoming brand ambassadors: A case study of IBM
(
- Master (Two yrs)
-
Mark
When Reality Outweighs Ethics in Cancel Culture: A Theorisation, Modelling, and Empirical Exploration of Brand Cancellation
(
- Master (Two yrs)
-
Mark
Making tradition sustainable: How consumers make sense of NIVEA’s sustainability communication
(
- Master (Two yrs)
-
Mark
Facing the digital divide in E-stonia: A field study on the inclusion of senior citizens in the digital society of Estonia
(
- Master (Two yrs)
-
Mark
Collaborative Storytelling: A Comparative Case Study on Influencer Podcasts
(
- Master (Two yrs)
-
Mark
A Silent Decision is not a Good Decision: A qualitative study researching how young Swedish citizens make sense of possible regulations of fossil fuel advertising
(
- Master (Two yrs)
-
Mark
Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.
(
- Master (Two yrs)
-
Mark
Brands taking a stand: The meaning of brand activism from a consumer perspective
(
- Master (Two yrs)
-
Mark
How to Improve Instagram Reels Engagement? An empirical investigation of content strategies
(
- Master (Two yrs)
-
Mark
How to Listen Internally in a Crisis – The Employee’s Perspective during the Covid-19 Pandemic
(
- Master (Two yrs)
-
Mark
In its co-branding with The Body Shop, which frames does Dove use to enhance its brand activism and what are the effects thereof?
(
- Master (Two yrs)
-
Mark
Translating science in consultancy practice: a study of communication practitioners
(
- Master (Two yrs)
-
Mark
#PurposeDriven: Visual sustainability communication within the motorsport industry
(
- Master (Two yrs)
-
Mark
An Ace Up the Organizational Sleeve – The Role of the Corporate Purpose and How Investor Relations Professionals Make Sense of It
(
- Master (Two yrs)
-
Mark
Importance of communication strategies in online communities. Case study - Sounders
(
- Master (Two yrs)
-
Mark
Sharing responsibility: "inspiring, engaging & mobilizing": A qualitative study of how an organization communicates change towards sustainability
(
- Bach. Degree
-
Mark
”Catch flights, not feelings”: A Qualitative Content Analysis of the Marketing Communication and Brand Management of Ryanair on TikTok and Facebook
(
- Bach. Degree
-
Mark
The Shift Towards Flexible Workplaces
(
- Bach. Degree
-
Mark
Träning för alla - eller? En kritisk diskursanalys av kommunikationen hos svenska gymkedjor
(
- Bach. Degree
-
Mark
Ta hand om dig. /red, Krisinfo
(
- Bach. Degree
-
Mark
Reactions Towards Politicians' Different Self Portrayals Among Individuals of Generation Z
(
- Bach. Degree
-
Mark
Media portrayal of Syrian and Ukrainian refugees
(
- Bach. Degree
-
Mark
"The Good Guys"
(
- Bach. Degree
-
Mark
Dags att #kavlauppärmen!
(
- Bach. Degree
-
Mark
Information Credibility: How Does Argument Strength Have An Impact
(
- Bach. Degree
-
Mark
Just Dream Crazier Girl
(
- Bach. Degree
-
Mark
Digitala kommunikatörer - kommersialisering av livsvärlden och det emotionella arbetet
(
- Bach. Degree
-
Mark
Malmöfestivalen - en festival för alla?
(
- Bach. Degree
-
Mark
Secondhand i första hand
(
- Bach. Degree