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- 2016
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Mark
How using customer’s stories can help build an organization’s reputation
(2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration- Misc.
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Mark
The evolution of product placement
(2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration- Misc.
- 2015
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Mark
Heritage Brand Strategy of Student Nations in Lund
(2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration- Misc.
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Mark
Lund, a Great Idea - a Study in Place Branding
(2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration- Misc.
-
Mark
Business for Society – Social Enterprises
(2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration- Misc.
-
Mark
Can loyalty schemes be applied to all types of luxury brands?
(2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration- Misc.
-
Mark
Crisis Management: Authenticity and Brand Essence Is the Prattfall Effect Applicable to Brands?
(2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration- Misc.
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Mark
EMERGING FRAMEWORK OF DE-POSITIONING COMPETITORS
(2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration- Misc.
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Mark
Exploring brand architectures – a Volkswagen Group case
(2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration- Misc.
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Mark
Glenn Strömberg Collection – Favorability of a Moderately Incongruent Celebrity Brand
(2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration- Misc.