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- 2025
-
Mark
Montblanc’s Brand Extension Dilemma: How to preserve heritage in a high-tech world?
(2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration- Master (One yr)
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Mark
Bitter Times for Vorarlberg´s favorite Brew: Racism or Heritage?
(2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration- Master (One yr)
- 2024
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Mark
Sell-Off, Spin-Off, Carve-Out: Brand Identity Changes for the Corporate Mother Brand and the Divested Brand
- Master (One yr)
-
Mark
Making a Red Devil: The Case of Manchester United and Mason Greenwood
(2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration- Misc.
- 2023
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Mark
Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry
- Master (One yr)
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Mark
The Race to Success: Navigating the Roadblocks to Formula E's Popularity
(2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232
Department of Business Administration- Master (One yr)
- 2022
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Mark
A Storytelling and Brand Identity Connection
- Master (One yr)
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Mark
Integrating and Communicating Sustainability Case Study: A global brand’s integration of sustainability in its corporate brand identity & external brand communication; a globalized & standardized vs. localized approach
- Master (One yr)
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Mark
Absolut Pressure: The Challenge of Mixing Relevance, Performance and Sustainability One Shot at Time
(2022) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20221
Department of Business Administration- Misc.
- 2021
-
Mark
The Corporate Brand Identity in a Hybrid Workplace Model
- Master (One yr)