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- 2013
-
Mark
A TYPOLOGY OF BRAND ORIENTATION - A CASE STUDY OF CORPORATE BRAND MANAGEMENT
(
- Master (One yr)
- 2012
-
Mark
Managing the corporate brand - A study of the corporate brand manager in theory and practice
(
- Master (One yr)
-
Mark
A study of the Value Proposition concept influenced by the Internet and presented from a timeline perspective, illustrated through the French newspaper industry
(
- Master (One yr)
-
Mark
Purpose, Vision and Mission- A clarification of fundamental concepts
(
- Master (One yr)
- 2011
-
Mark
Core values and brand promises – A mixed quantitative and qualitative study of core values, brand promises.
(
- Master (One yr)
-
Mark
Charitable foundations and Corporate Communication: A study of how and why charitable foundations communicate and what challenges they face
(
- Master (One yr)
-
Mark
The concept of track record
(
- Master (One yr)
-
Mark
Exploring the concept of track record
(
- Master (One yr)
- 2010
-
Mark
From Positioning to Practice – Brand Positioning in an Over-Communicated Society
(
- Master (One yr)
-
Mark
Alignment - Managing Brand Identity in Online Communities
(
- Master (One yr)