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- 2023
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Mark
(No use) crying over spilled milk: How can Arla Foods deal with the crisis of a disrupted dairy industry?
(2023) In LBMG Corporate Brand Management and Reputation - Master Cases BUSN35 20231
Department of Business Administration- Master (One yr)
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Mark
Brand Archeology - Identifying Pivotal Moments Shaping the Brand Today
- Master (One yr)
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Mark
Should we do it ourselves or should we let somebody else do it?
- Master (One yr)
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Mark
The Underdog Brand Position
- Master (One yr)
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Mark
The role of customer-based brand equity in the direct-to-consumer business model
- Master (One yr)
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Mark
How to Become a Successful Challenger Brand
- Master (One yr)
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Mark
The Brand Creation of an International Football Club
- Master (One yr)
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Mark
Building Personal Brand Heritage
- Master (One yr)
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Mark
"Take a stand or stay seated": A framework of essential prerequisites for companies considering whether or not to implement a Brand Activism strategy
(2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232
Department of Business Administration- Misc.
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Mark
When a Strong Brand Identity Isn’t Enough - A comparative study of Abercrombie & Fitch’s and Victoria Secret’s rebranding strategies
- Misc.