Marketing

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2022
Mark Editorial for first issue of international review of retail, distribution and consumer research, 2022
Johansson, Ulf ^LU (2022) In International Review of Retail, Distribution and Consumer Research 32(1). p.1-2
- Contribution to journal › Debate/Note/Editorial
Mark EU har kraftsamlat mot Ryssland - nu behövs också en ny Kinastrategi
Shih, Tommy ^LU and Sjöholm, Fredrik ^LU (2022) In Göteborgs-Posten
- Contribution to specialist publication or newspaper › Newspaper article
Mark Förändrade resvanor och mobilitetstjänster - En kunskapsöversikt
Eriksson, Eva-Lena and Flores, Phil ^LU (2022)
- Book/Report › Report
Mark Logic Salience : Navigating in institutional landscape of funding volatility and ideological disputes in nonprofit hybrid organizing
Jönsson, Jayne ^LU (2022)
- Thesis › Doctoral thesis (monograph)
Mark Customer journeys in the new retail landscape : A qualitative study of customer value and new retail store formats
Bäckström, Kristina ^LU and Egan-Wyer, Carys ^LU (2022) Nordic Retail and Wholesale Conference 2022
- Contribution to conference › Abstract
Mark Customer journey self-mapping : A qualitative method for evaluating new store formats
Egan-Wyer, Carys ^LU and Bäckström, Kristina ^LU (2022) Nordic Retail and Wholesale Conference 2022
- Contribution to conference › Abstract
Mark B2B branding in global commodity networks : A cultural branding analysis of a Danish company going global
Dam, Christian ^LU and Kjeldgaard, Dannie ^LU (2022) p.153-165
- Chapter in Book/Report/Conference proceeding › Book chapter
2021
Mark Complementor competitive advantage: A framework for strategic decisions
Cenamor, Javier ^LU (2021) In Journal of Business Research 122. p.335-343
- Contribution to journal › Article
Mark Openness in platform ecosystems: Innovation strategies for complementary products
Cenamor, Javier ^LU and Frishammar, Johan (2021) In Research Policy 50(1).
- Contribution to journal › Article
Mark Competing corporate sustainability perceptions in a global retail organization
Elg, Ulf ^LU ; Hultman, Jens ^LU and Welinder, Axel ^LU (2021) In International Journal of Retail and Distribution Management 49(4). p.449-465
- Contribution to journal › Article

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