1 – 50 of 57
- show: 50
- |
- sort: year (new to old)
Close
Embed this list
<iframe src=" "
width=" "
height=" "
allowtransparency="true"
frameborder="0">
</iframe>
- 2024
-
Mark
Online Content Creators’ and Viewers’ Interdependent Journeys
(
- Contribution to journal › Article
-
Mark
Ett kundperspektiv på varumärkens digitala kompetenser – Hur varumärken kan bygga varumärkeskapital och kundlojalitet genom digital kompetens
(
- Working paper/Preprint › Working paper
- 2023
-
Mark
Öka andelen hållbar konsumtion genom att fokusera på rätt hållbarhetsmål i varumärkesarbetet
2023) In Digital Competences of Swedish Brands. Working report series(
- Working paper/Preprint › Working paper
-
Mark
Consumers’ willingness to disclose their personal data in e-commerce: A reciprocity-based social exchange perspective
(
- Contribution to journal › Article
- 2022
-
Mark
Tillväxten av nya användare för Amazon.se har mattats av det senaste halvåret, men tillväxtpotentialen är fortfarande stor bland generation Y och Z
2022) In Digital Competences of Swedish Brands. Working report series Publisher name: Lund University. Lund School of Economics and Management 2022(1).(
- Working paper/Preprint › Working paper
-
Mark
Stadskärnan bör bli en kommunal valfråga
2022) In Sydsvenskan(
- Contribution to specialist publication or newspaper › Newspaper article
-
Mark
Lund Digital Marketing Insights Survey 2022
2022)(
- Book/Report › Report
-
Mark
Of Swedes & Facebook 2022
2022)(
- Book/Report › Report
-
Mark
Lund Digital Trust Survey 2022
2022)(
- Book/Report › Report
- 2021
-
Mark
Ut ur pandemin – rakt in i den digitala transformationen. Ska stadskärnans överlevnad bli en valfråga 2022?
2021) In Digital Competences of Swedish Brands. Working report series(
- Working paper/Preprint › Working paper
-
Mark
Vad driver konsumenters rekommendation (NPS) respektive lojalitet inom e-handel?
2021) In Digital Competences of Swedish Brands. Working report series(
- Working paper/Preprint › Working paper
-
Mark
Social Media Consumption among Grocery Customers in Sweden
2021)(
- Book/Report › Report
-
Mark
Hållbar eller ohållbar – det är frågan? Svenskars magkänsla om hur ohållbara och hållbara varumärken är och hur detta stöds i företagens kommunikation
2021) In Digital Competences of Swedish Brands. Working report series(
- Working paper/Preprint › Working paper
-
Mark
Amazon.se – ett år efter lanseringen. Hur blev det och hur kommer det att bli med försäljning och varumärkeskapital?
(
- Working paper/Preprint › Working paper
-
Mark
Svenskarna och Amazon fem månader efter starten – Hur har det gått?
2021) In Digital Competences of Swedish Brands. Working report series(
- Working paper/Preprint › Working paper
- 2020
-
Mark
Amazons etablering i Sverige har fått kritik av experterna men stärkt varumärket bland konsumenterna – Hur går det ihop?
2020) In Digital Competences of Swedish Brands. Working report series(
- Working paper/Preprint › Working paper
-
Mark
Black Friday inleder svensk julhandel – och är definitivt här för att stanna
2020) In Digital Competences of Swedish Brands. Working report series(
- Working paper/Preprint › Working paper
- 2019
-
Mark
Exciting on Facebook or competent in the newspaper? : Media effects on consumers’ perceptions of brands in the fashion category
(
- Contribution to journal › Article
-
Mark
Retail Destination : Centrum för handelsforskning vid Lunds universitet
2019)(
- Book/Report › Report
-
Mark
‘You are where you shop’: Examining stereotypes about town center shoppers
(
- Contribution to journal › Article
-
Mark
Kommunernas strategi gör att stadskärnans butiker och shoppare missgynnas
2019) In Sydsvenska dagbladet(
- Contribution to specialist publication or newspaper › Newspaper article
- 2017
-
Mark
Brand Equity and the Brand Value Chain : What it is and How to Use it in Practice
2017) p.65-81(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Loyalty-based Brand Management
2017) p.83-105(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
An Integrated Retailer Image and Brand Equity Framework : Re-examining, Extending, and Restructuring Retailer Brand Equity
(
- Contribution to journal › Article
- 2016
-
Mark
Det finns stora konflikter mellan Skånetrafikens marknadsföring och verkligheten
2016) In Helsingborgs Dagblad(
- Contribution to specialist publication or newspaper › Newspaper article
-
Mark
Effects of shopping centre re-investments and improvements on sales and visit growth
(
- Contribution to journal › Article
-
Mark
Customer-based brand equity and human resource management image : Do retail customers really care about HRM and the employer brand?
(
- Contribution to journal › Article
- 2015
-
Mark
Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG
(
- Contribution to journal › Article
- 2014
-
Mark
Brand image and customers’ willingness to pay a price premium for food brands
(
- Contribution to journal › Article
-
Mark
A comparison of customer perceived service quality in discount versus traditional grocery stores.
(
- Contribution to journal › Article
-
Mark
Manufacturer brands versus private brands: Hoch's strategic framework and the Swedish food retail sector
(
- Contribution to journal › Article
-
Mark
"Använd principer för framgångsrika köpcenter"
2014) In Sydsvenskan(
- Contribution to specialist publication or newspaper › Newspaper article
- 2013
-
Mark
What successful branding looks like: a managerial perspective
(
- Contribution to journal › Article
-
Mark
What’s the buzz about the store? A comparative study of Word of Mouth and customer satisfaction, their sources and relationships to sales growt
2013) p.97-128(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Köpcentrumsförbud inte lösning för levande stadskärna
2013) In SVT DEbatt On-line(
- Contribution to specialist publication or newspaper › Newspaper article
- 2010
-
Mark
The Formation of Image over Time - do chinese, British and Swedish consumers buy the same things at IKEA?
2010) p.97-110(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2009
-
Mark
Personalen stärker varumärket : framgångsrika friska företag (3F)
2009)(
- Book/Report › Report
-
Mark
Third generation of retailer brands - retailer expectations and consumer response
(
- Contribution to journal › Article
-
Mark
Strategiskt HR-arbete och varumärkesutveckling. En undersökning om ledande befattningshavares uppfattningar om sambanden mellan HR-arbete och varumärkesutveckling
2009)(
- Book/Report › Report
- 2008
-
Mark
The battle of brands on the Swedish market for consumer packaged foods - A cross category examination of preference and liking
(
- Contribution to journal › Article
-
Mark
Private label brands– Retailer expectations and consumer response
(
- Contribution to journal › Article
-
Mark
Retailer brands and the impact on innovativeness in the grocery store assortment
(
- Contribution to journal › Article
-
Mark
The penetration of retailer brands and the impact on consumer prices - A study based on household expenditures for 35 grocery categories
(
- Contribution to journal › Article
- 2007
-
Mark
Understanding price premium for grocery products: a conceptual model of customer-based brand equity
(
- Contribution to journal › Article
-
Mark
Corporate social responsibility and the positioning of grocery brands. An exploratory study of retailer and manufacturer brands at point of purchase
(
- Contribution to journal › Article
-
Mark
Sveriges starkaste livsmedelsvarumärken 2007 - En analys och ranking med utgågngspunkt från kategoridominans i kampen om dagligvarubutikskundens tycke och preferens
2007) In Lund International Food Studies(
- Book/Report › Report
- 2006
-
Mark
Customer perceived service quality in the supermarket and the discount store. Examination of a service quality measurement scale in a Swedish context
2006) In Working Paper Series(
- Working paper/Preprint › Working paper
-
Mark
Sources of customer satisfaction with shopping malls: a comparative study of different customer segments
(
- Contribution to journal › Article
-
Mark
Ett kundbaserat varumärkeskapitalindex för konsumentförpackade livsmedel - En analys av positioner och möjliga strategier i en hårdnande konkurrens från handelns egna märkesvaror
2006) In Lund International Food Studies(
- Book/Report › Report
-
Mark
A conceptual framework for customer based brand equity in grocery categories – implications for future research
(
- Working paper/Preprint › Working paper