Veronika Tarnovskaya
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- 2024
-
Mark
MNE innovation in the pursuit of SDGs in emerging markets
(
- Contribution to journal › Article
- 2023
-
Mark
Market shaping MNCs in emerging markets - stakeholder engagement and the role of embeddedness
(
- Contribution to journal › Article
- 2022
-
Mark
Organizational resilience and internal branding: investigating the effects triggered by self-service technology
(
- Contribution to journal › Article
-
Mark
Drivers or passengers? A taxonomy of multinationals’ approaches to corporate social responsibility implementation in developing markets
(
- Contribution to journal › Article
-
Mark
IKEA: Expanding in Russia
2022) p.515-520(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Proactive Corporate Sustainability via Social Innovation—A Case Study of the Hennes & Mauritz Grand Challenge in Bangladesh
(
- Contribution to journal › Article
- 2019
-
Mark
B2B brand equity : investigating the effects of human capital and relational trust
(
- Contribution to journal › Article
- 2018
-
Mark
Corporate rebranding failure and brand meanings in the digital environment
(
- Contribution to journal › Article
- 2017
-
Mark
Handeln rustar för multi-kanal
2017)(
- Book/Report › Report
-
Mark
Corporate Brand Identity and Image : to Align or Separate - This is the Question
2017) p.45-64(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Brand Theories : Perspectives on Brands and Branding
Bertilsson, Jon LU and Tarnovskaya, Veronika LU (2017)
- Book/Report › Anthology (editor)
- 2016
-
Mark
Multiple stakeholders and B2B branding in emerging markets
(
- Contribution to journal › Article
- 2015
-
Mark
Corporate brand as a contract with stakeholders – theology or pragmatism?
(
- Contribution to journal › Article
-
Mark
Market driving multinationals and their global sourcing network
2015) p.601-614(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2014
-
Mark
IKEA: Entering Russia
2014) p.529-533(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2012
-
Mark
Market-driving strategy implementation through global supplier relationships
(
- Contribution to journal › Article
- 2011
-
Mark
The Brand I Call Home? Employee–Brand Appropriation at IKEA
2011)(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Developing a market driving strategy for foreign markets: Internal capabilities and external activities
(
- Contribution to journal › Article
- 2010
-
Mark
Branding Capability of Technology of Technology Born Globals
(
- Contribution to journal › Article
-
Mark
The activities and capabilities of global market driving firms.
2010)(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
-
Mark
IKEA: Entering Russia
2010) p.584-587(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2008
-
Mark
The Role of Networks and Matching in Market Entry to Emerging Retail Markets
(
- Contribution to journal › Article
-
Mark
“The role of corporate branding in market driving strategy”
(
- Contribution to journal › Article
-
Mark
Key factors in the international market driving process: the role of internal competencies and external network actors.
2008)(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
-
Mark
Market driving multinationals and their global sourcing network
(
- Contribution to journal › Article
- 2007
-
Mark
The Mechanism of Market Driving with a Corporate Brand - The Case of a Global Retailer
2007)(
- Thesis › Doctoral thesis (monograph)
-
Mark
Market driving supplier strategy: IKEA’s global sourcing network in Europé
2007) IMP 2007 conference(
- Contribution to conference › Paper, not in proceeding
-
Mark
Market driving supplier strategy: A study of IKEA’s globalsourcing network
2007) CIMaR Annual Conference, 2007(
- Contribution to conference › Paper, not in proceeding
- 2006
-
Mark
The interplay between matching and networks in the entry process into emerging consumer markets
2006) CIMaR Annual Conference, 2006(
- Contribution to conference › Paper, not in proceeding
-
Mark
The role of global, macro and micro level matching in market entry and positioning on emerging consumer markets
2006) the 32nd EIBA conference(
- Contribution to conference › Paper, not in proceeding
-
Mark
Combining Values, Brands and People: IKEA as a Global Market Driving Company
2006) the ECR symposium(
- Contribution to conference › Paper, not in proceeding
- 2005
-
Mark
The Role of Corporate Branding in a Market Driving Strategy
2005) In Lund Institute of Economic Research Working Paper Series(
- Working paper/Preprint › Working paper
-
Mark
The Specificity of Market Driving for a Global Retailer
2005) 13-th EAERCD International conference(
- Contribution to conference › Paper, not in proceeding
- 2004
-
Mark
Exploring the Dynamics of Market driving Strategy with a focus on Corporate Branding: the case of Ikea in Russia
2004) European Marketing Academy Conference, 2004(
- Contribution to conference › Paper, not in proceeding
-
Mark
The Dynamics of Market-Driving in a Globally Branded Retail Company
2004) EURAM Annual Conference, 2005(
- Contribution to conference › Paper, not in proceeding
- 2003
-
Mark
International growth through cooperation: Brand-driven strategies, leadership, and career development in Sweden
(
- Contribution to journal › Article