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2025
Mark When Brands Become Myths: Cultural Branding and Consumer Perceptions of Corporate Identity
Mercado Salazar, Juan Pablo ^LU ; Mahmood, Mawj Ahmed ^LU and Pejic, Milana ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Misc.
Mark How CEO/Founders' Social and Political Expression Impacts Gen Z's Brand Loyalty: A Comparative Analysis of Starbucks, Ben & Jerry’s, and Spotify
Boldrini, Aurora ^LU ; Paolucci, Elena ^LU and Schmidt, Simon ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Misc.
Mark How does taking a political or social stance influence the way consumers form associations and expectations of a brand?
Casey, Lauren ^LU ; Bjerström, Ellen ^LU and Bekes, Max Johan ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
Mark The survival of VELO
Eriksoo, Linn ^LU ; Larsson, Rebecca ^LU and Syrén, Josephine ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Misc.
Mark From Cheap to Charming: Rejuvenating Low-Cost Brands
Åström, Anna ^LU ; Hammarlund, Frida ^LU and Hassel, Rebecka ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
Mark European Consumers’ Perceptions of Chinese Smartphone Brands: At the Intersection of Nation Brand Image, Country-of-Origin, and Product Brand Image
Nidhi, Adithya ^LU ; Awalianti, Aqmarina ^LU and Irawan, Fakhri ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
Mark Repositioning on the roads: How Automotive Brands’ current customers are reacting to Rebranding Towards Electric Vehicles
Sjunnesson, Liam ^LU ; Gamal Abbas Helmy Elsayed, Mohamed ^LU and Hemmatkhah, Gillian ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Misc.
Mark Since They Can’t Turn Back Time: How Companies Can Ensure a Well-Received Apology
Bitter, Friederike Carlotta ^LU ; Mykoo, Sian Anya-Fay ^LU and Ziegler, Alina ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
Mark The Impact of Founder as brand on Customer Based Brand Equity: A case study on CAIA Cosmetics & Djerf Avenue
Östblom, Johanna ^LU ; Thunholm, Filippa ^LU and Palklint, Klara ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
2024
Mark The Power of Sustainable Packaging for Cosmetics: What Impact does it have on Consumers in Europe?
Albertini, Lea Sophie Maleen ^LU ; Bolioni, Sofia ^LU and Nawasasi, Regrestya ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Master (One yr)

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your query:: Remove supervisor: Melin, Frans