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2024
Mark Cannibalization within a Multi-brand Portfolio – The Case of L'Oréal Group
Karlsson, Jacob ^LU ; Henriksson, Olivia ^LU and Ageman, Frida ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Misc.
Mark The Phenomenon of First Hand Experiences With Brands
Pedrotti, Luca ^LU ; Wikström, Oscar ^LU and Ekvall, David ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Master (One yr)
Mark Beyond Recognition: Analyzing the Strategic Drivers and Stakeholder Dynamics of Corporate Rebranding in High- Awareness Tech Companies
Hollmann, Erik ^LU ; Claesson, Ellinor ^LU and Pispas, Vasiliki ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Misc.
Mark When Luxury Meets Luxury: The Strategic Advantages and Goals of Luxury Fashion Brand Collaborations
Daas, Lena ^LU ; Arana Del Carpio, Maria Claudia ^LU and Meda, Marzia ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Master (One yr)
Mark From Brand Ambassador to Cannibal? How to Protect Brand Equity and Identity When Brand Ambassadors Depart
Lesniak, Frida ^LU and Berzell, Greta ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Misc.
Mark From Copyright to Public Domain: How Brands Manage Iconic Characters Entering the Public Domain
Nyberg, Fanny ^LU ; Allgulander, Victor ^LU and Carlsson Ramirez, Camilo ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Misc.
Mark The Role of Brand Logics in Shaping the Success of Brand Extensions: Apple vs. Colgate
Castermans, Chimène Alyssa ^LU ; Nguyen, Tuong-Yên ^LU and Colombo, Lorenzo ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Misc.
Mark Why Longevity Wins - The Dove Blueprint for Long-Term Marketing Success
Tserenbat, Undral ^LU ; Lee Alm, Daniel ^LU and Kusche, Fiona ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Misc.
Mark The Brand Behind the Binge: Understanding Streaming Series as Brands
Elmér, Ella ^LU ; Rydin, Matilda ^LU and Hellström, Sara ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Master (One yr)
Mark Gamified Brand Building: Brand Empowerment in Video Games
Papangeli, Dimitra ^LU and Fredmark, Ida Xing ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)

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your query:: Remove supervisor: Urde, Mats