Marketing

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2023
Mark Market shaping MNCs in emerging markets - stakeholder engagement and the role of embeddedness
Schaumann, Janina M. ^LU and Tarnovskaya, Veronika ^LU (2023) In Industrial Marketing Management 114. p.64-79
- Contribution to journal › Article
Mark Avskaffa den tredje uppgiften
Holmgren, Per ^LU and Svensson, Peter ^LU (2023) In Universitetsläraren 2023(6).
- Contribution to journal › Debate/Note/Editorial
Mark How does the regional presence of foreign-owned multinational enterprises affect local start-up performance
Grillitsch, Markus ^LU ; Martynovich, Mikhail ^LU ; Nilsson, Magnus ^LU and Schubert, Torben ^LU (2023) 2023/3.
- Working paper/Preprint › Working paper
Mark International retailers as a driving force for building sustainability: A qualitative study
Elg, Ulf ^LU (2023) Colloquium on European Research in Retailing 2023
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
Mark Scientific collaboration amid geopolitical tensions: Global variation in responses to China engagement
Shih, Tommy ^LU ; Cooney-O'Donoghue, Diarmuid and Chubb, Andrew (2023) Technological Forecasting and Social Change Special Conference
- Contribution to conference › Abstract
Mark Towards an Ecotopia – Digital Utopia or Dystopia?
Shahriar, Hossain ^LU (2023) Consumer Culture Theory Conference 2023 (CCTC2023) 5.
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
Mark Player and Spectator Engagement and Co-Creation in E-Sports Gaming Events During and Post-COVID-19
Berndt, Adele ; Hollebeek, Linda D. ^LU ; Kaljund, Kristel and Rather, Raouf Ahmad (2023) p.139-158
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Responsible internationalization - Why, What and How?
Shih, Tommy ^LU (2023)
- Working paper/Preprint › Preprint in preprint archive
Mark Into the Metaverse: Technological Advances Shaping the Future of Consumer and Retail Marketing
Shahriar, Hossain ^LU (2023) p.55-75
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Engaging with (vs. avoiding) personalized advertising on social media
Correia Loureiro, Sandra Maria ; Hollebeek, Linda ^LU ; Rather, Raouf Ahmad ; Ruivo, Luis ; Kaljund, Kristel and Guerreiro, Joao (2023) In Journal of Marketing Communications
- Contribution to journal › Article

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