Marketing

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2024
Mark Balancing Research Security and Responsible Internationalization
Shih, Tommy ^LU (2024) p.16-23
- Chapter in Book/Report/Conference proceeding › Chapter in report
Mark New store formats and the complex task of evaluating them
Johansson, Ulf ^LU ; Hultman, Jens ; Bäckström, Kristina ^LU ; Egan-Wyer, Carys ^LU and Ulver, Sofia ^LU (2024) Nordic Retail and Wholesale Conference p.186-188
- Contribution to conference › Abstract
Mark The Hidden Persuaders: Exploring Pushy Patterns and Their Impact on Sustainable Consumption
Egan-Wyer, Carys ^LU and Rátkai, Anna (2024) Nordic Retail and Wholesale Conference
- Contribution to conference › Abstract
Mark Consumers’ online brand-related misinformation engagement : a weapons of influence perspective
Hollebeek, Linda D. ^LU ; Parts, Oliver ; Urbonavicius, Sigitas ; Riisalu, Rein ; Adomaviciute-Sakalauske, Karina and Jansson, Johan ^LU (2024) In Journal of Strategic Marketing 32(8). p.1415-1434
- Contribution to journal › Article
Mark We cannot adopt a blanket approach to research security
Shih, Tommy ^LU (2024)
- Other contribution › Web publication
Mark Smart service value : Conceptualization, scale development, and validation in the retailing context
Roy, Sanjit K. ; Singh, Gaganpreet ; Hollebeek, Linda D. ^LU ; Shabnam, Saadia ; Japutra, Arnold ; van Doorn, Sebastian ; Ray, Subhasis and Appio, Francesco Paolo (2024) In Technovation 137.
- Contribution to journal › Article
Mark Finding effective and acceptable approaches to managing international collaborations in a geopolitically turbulent world
Schwaag Serger, Sylvia ^LU and Shih, Tommy ^LU (2024)
- Book/Report › Report
Mark What motivates consumers to adopt controversial green mobility innovations? The case of shared e-bikes and e-scooters
Flores, Phil Justice ^LU (2024) In Technological Forecasting and Social Change 208.
- Contribution to journal › Article
Mark The Role of Consumer Speech Acts in Brand Activism : A Transformative Advertising Perspective
Fletcher-Brown, Judith ; Middleton, Karen ; Thompson-Whiteside, Helen ; Turnbull, Sarah ; Tuan, Annamaria and Hollebeek, Linda D. ^LU (2024) In Journal of Advertising 53(4). p.491-510
- Contribution to journal › Article
Mark City Branding to Solve Social Problems? : The Eigendynamik of management concepts
Rennstam, Jens ^LU ; Bertilsson, Jon ^LU and Sullivan, Katie (2024) In Organization Studies 45(11). p.1645-1667
- Contribution to journal › Article

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