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- 2024
-
Mark
Consumer Resistance and Acceptance of Sportswashing in the Western Digital Sphere
Lucarelli, Andrea ; Shahriar, Hossain LU
and Ulver, Sofia
LU
(2024)
12TH EIASM INTERPRETIVE CONSUMER RESEARCH WORKSHOP
- Contribution to conference › Other
-
Mark
Haunted by Unrealized Futures: Disrupting the Present in Gangster's Paradise
(2024) 12'th EIASM interpretive consumer research workshop
- Contribution to conference › Other
-
Mark
Rethinking (Brand) Coolness as Affective Intensities
(2024) Brand Camp 6
- Contribution to conference › Other
-
Mark
Headphone Culture in Public Spaces of Transfer : Linking Ubiquitous Private Listening to Warped Space
(2024) p.58-74
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Ett kundperspektiv på varumärkens digitala kompetenser – Hur varumärken kan bygga varumärkeskapital och kundlojalitet genom digital kompetens
Anselmsson, Johan LU and Tunca, Burak LU
(2024)
In Digital Competences of Swedish Brands. Working report series
p.1-14
- Working paper/Preprint › Working paper
-
Mark
The Role of Consumer Speech Acts in Brand Activism : A Transformative Advertising Perspective
- Contribution to journal › Article
-
Mark
Smart service value : Conceptualization, scale development, and validation in the retailing context
- Contribution to journal › Article
-
Mark
New store formats and the complex task of evaluating them
Johansson, Ulf LU ; Hultman, Jens ; Bäckström, Kristina LU ; Egan-Wyer, Carys LU
and Ulver, Sofia
LU
(2024)
Nordic Retail and Wholesale Conference
p.186-188
- Contribution to conference › Abstract
-
Mark
The Hidden Persuaders: Exploring Pushy Patterns and Their Impact on Sustainable Consumption
- Contribution to conference › Abstract
-
Mark
Consumers’ online brand-related misinformation engagement : a weapons of influence perspective
- Contribution to journal › Article