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- 2023
-
Mark
Towards retail innovation and ambidexterity : insights from a Swedish retailer
(
- Contribution to journal › Article
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Mark
Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode
(
- Contribution to journal › Article
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Mark
Scientific collaboration amid geopolitical tensions: Global variation in responses to China engagement
2023) Technological Forecasting and Social Change Special Conference(
- Contribution to conference › Abstract
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Mark
Into the Metaverse: Technological Advances Shaping the Future of Consumer and Retail Marketing
2023) p.55-75(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
International retailers as a driving force for building sustainability: A qualitative study
2023) Colloquium on European Research in Retailing 2023(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
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Mark
Engaging with (vs. avoiding) personalized advertising on social media
2023) In Journal of Marketing Communications(
- Contribution to journal › Article
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Mark
Player and Spectator Engagement and Co-Creation in E-Sports Gaming Events During and Post-COVID-19
2023) p.139-158(
- Chapter in Book/Report/Conference proceeding › Book chapter
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Mark
Avskaffa den tredje uppgiften
(
- Contribution to journal › Debate/Note/Editorial
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Mark
Responsible internationalization - Why, What and How?
2023)(
- Working paper/Preprint › Preprint in preprint archive
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Mark
Customer Journey Value: A Conceptual Framework
(
- Contribution to journal › Article