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- 2024
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Mark
Rethinking (Brand) Coolness as Affective Intensities
2024) Brand Camp 6(
- Contribution to conference › Other
-
Mark
Headphone Culture in Public Spaces of Transfer : Linking Ubiquitous Private Listening to Warped Space
2024) p.58-74(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation
2024) In Psychology and Marketing(
- Contribution to journal › Article
-
Mark
Winning the in-store battle : Shopper marketing cases from the shop floor
(2024)
- Book/Report › Report
-
Mark
Navigating an emerging innovation ecosystem : a case study of fuel cell innovation in Taiwan
2024) In Asian Journal of Technology Innovation(
- Contribution to journal › Article
-
Mark
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: : The roles of marketing strategy and app design
(
- Contribution to journal › Article
-
Mark
Ethical Consumption Cap
(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness
(
- Contribution to journal › Article
-
Mark
Points of departure and developing good practices for responsible internationalization in a rapidly changing world
2024) In Accountability in Research: Policies and Quality Assurance(
- Contribution to journal › Debate/Note/Editorial
-
Mark
Understanding the effects of firms' unresponsiveness on social media toward customer feedback on customers' engagement: the impact of ethnicity
2024) In Journal of Research in Interactive Marketing: Special Issue on Digital Piracy(
- Contribution to journal › Article