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- 2024
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Mark
The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement
2024) In Health Marketing Quarterly(
- Contribution to journal › Article
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Mark
Public private partnerships for the empowerment of women in business? A critical communication perspective
2024)(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
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Mark
Ethical Consumption Cap
(
- Chapter in Book/Report/Conference proceeding › Book chapter
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Mark
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: : The roles of marketing strategy and app design
(
- Contribution to journal › Article
-
Mark
Consumer Resistance and Acceptance of Sportswashing in the Western Digital Sphere
2024) 12TH EIASM INTERPRETIVE CONSUMER RESEARCH WORKSHOP(
- Contribution to conference › Other
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Mark
Haunted by Unrealized Futures: Disrupting the Present in Gangster's Paradise
2024) 12'th EIASM interpretive consumer research workshop(
- Contribution to conference › Other
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Mark
Rethinking (Brand) Coolness as Affective Intensities
2024) Brand Camp 6(
- Contribution to conference › Other
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Mark
Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation
2024) In Psychology and Marketing(
- Contribution to journal › Article
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Mark
Points of departure and developing good practices for responsible internationalization in a rapidly changing world
2024) In Accountability in Research: Policies and Quality Assurance(
- Contribution to journal › Debate/Note/Editorial
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Mark
Geopolitisk rivalitet och en förändrad syn på internationella forskningssamarbeten – Svenska erfarenheter
(
- Contribution to journal › Article