Marketing
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- 2023
-
Mark
Customer Journey Value: A Conceptual Framework
- Contribution to journal › Article
-
Mark
The dangers of a zero-sum approach to global science
(2023)
- Other contribution › Web publication
-
Mark
Retail as Unusual : Retailing in a time of extreme uncertainty
(2023)
- Book/Report › Report
-
Mark
Point of departures and good practices for responsible internationalization in a rapidly changing world
(2023)
- Working paper/Preprint › Preprint in preprint archive
-
Mark
Saving the social legitimacy of marketing : Creating a utopian sustainable future through the concerted use of marketing theory and practice
- Contribution to conference › Paper, not in proceeding
-
Mark
Debatt: Utvecklingen av Kinas ekonomi - utmaningar och möjligheter för svenska företag
(2023) In Dagens Industri
- Contribution to specialist publication or newspaper › Newspaper article
-
Mark
Kinas ekonomiska utveckling
(2023) In REPORT
- Book/Report › Report
-
Mark
Proactive Service Recovery Performance in Emerging (vs. Developed) Market-Based Firms: The Role of Clients’ Cultural Orientation
- Contribution to journal › Article
-
Mark
Tourism memories–a collaborative reflection on inclusion and exclusion
- Contribution to journal › Article
-
Mark
Why switch? The role of customer variety-seeking and engagement in driving service switching intention
- Contribution to journal › Article
