Marketing

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2024
Mark Winning the in-store battle : Shopper marketing cases from the shop floor
(2024)
- Book/Report › Report
Mark The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement
Abdur Rafeh, Mir ; Zaib Abbasi, Amir ; Hollebeek, Linda ^LU ; Asghar Ali, Muhammad and Ting, Ding Hooi (2024) In Health Marketing Quarterly 41(4). p.375-406
- Contribution to journal › Article
Mark Public private partnerships for the empowerment of women in business? A critical communication perspective
Cerne, Annette ^LU and Guechtouli, Manelle (2024)
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
Mark Crafting conceptual proposition-based contributions: The 7C framework
Hollebeek, Linda ^LU ; Srivastava, Rajendra K. ; Clark, Moira K. ; Urbonavicius, Sigitas and Lim, Weng Marc (2024) In Psychology and Marketing 41(10). p.2396-2411
- Contribution to journal › Scientific review
Mark Ethical Consumption Cap
Egan-Wyer, Carys ^LU and Coffin, Jack (2024) In Elgar Encyclopedias in Business and Management series p.157-158
- Chapter in Book/Report/Conference proceeding › Book chapter
Mark Consumer Resistance and Acceptance of Sportswashing in the Western Digital Sphere
Lucarelli, Andrea ; Shahriar, Hossain ^LU and Ulver, Sofia ^LU (2024) 12TH EIASM INTERPRETIVE CONSUMER RESEARCH WORKSHOP
- Contribution to conference › Other
Mark Haunted by Unrealized Futures: Disrupting the Present in Gangster's Paradise
Ulver, Sofia ^LU and Vallström, Niklas (2024) 12'th EIASM interpretive consumer research workshop
- Contribution to conference › Other
Mark Rethinking (Brand) Coolness as Affective Intensities
Östberg, Jacob ; Ulver, Sofia ^LU and Rokka, Joonas (2024) Brand Camp 6
- Contribution to conference › Other
Mark Research Contributions in Interpretivist Marketing and Consumer Research Studies: A Kaleidoscopic Framework
Lucarelli, Andrea ; Shahriar, Hossain ^LU ; Ulver, Sofia ^LU and Egan-Wyer, Carys ^LU (2024) In Marketing Theory 24(3). p.417-447
- Contribution to journal › Article
Mark Selling Far-Right Extremism: New Forms of Far-Right Merchandise and Online Consumer Subcultures in Sweden
Askanius, Tina and Ulver, Sofia ^LU (2024)
- Chapter in Book/Report/Conference proceeding › Book chapter

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