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- 2024
-
Mark
Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness
- Contribution to journal › Article
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Mark
Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research
- Contribution to journal › Scientific review
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Mark
Gamification's role in fostering user engagement with healthy food-based digital content
- Contribution to journal › Article
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Mark
Digital Traces Representing Online Consumer Practices : A Methodological Guidance for Exploratory Retailing Research
(2024) Nordic Retail and Wholesale Conference
- Contribution to conference › Abstract
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Mark
On equal terms? Marketing private label products next to leading national brand products – exploring the phenomena of shielding
(2024) Nordic Retail and Wholesale Conference
- Contribution to conference › Other
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Mark
Internal marketing in changing times - Supporting personnel meeting customers in physical retail stores
(2024) Nordic Retail and Wholesale Conference
- Contribution to conference › Abstract
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Mark
Handelns egna varumärken : Utveckling, användning och påverkan på konkurrensen
(2024) In Uppdragsforskningsrapport
- Book/Report › Report
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Mark
Centre for Retail Research at Lund University : Annual Report 2023
(2024)
- Other contribution › Miscellaneous
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Mark
Affective Transculturation: Exploring Vulnerable Retail Spaces as Affective Opportunities for Consumer Inclusion
(2024) Asia-Pacific Association for Consumer Research (AP-ACR) 2024 Conference In Advances in Consumer Research
- Contribution to journal › Article
-
Mark
Assemblages of Affect: Encounters of Consumer-Researcher Bodies with Retail Spaces
(2024) 2024 Association for Consumer Research (ACR) Annual Conference In Advances in Consumer Research
- Contribution to journal › Article
