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- 2024
-
Mark
Geopolitisk rivalitet och en förändrad syn på internationella forskningssamarbeten – Svenska erfarenheter
- Contribution to journal › Article
-
Mark
Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research
- Contribution to journal › Scientific review
-
Mark
Utländsk påverkan i forskning – Behov och förutsättningar för riskhantering inom den svenska akademiska sektorn
(2024)
- Working paper/Preprint › Preprint in preprint archive
-
Mark
Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness
- Contribution to journal › Article
-
Mark
Gamification's role in fostering user engagement with healthy food-based digital content
- Contribution to journal › Article
-
Mark
Research Contributions in Interpretivist Marketing and Consumer Research Studies: A Kaleidoscopic Framework
- Contribution to journal › Article
-
Mark
Selling Far-Right Extremism: New Forms of Far-Right Merchandise and Online Consumer Subcultures in Sweden
(2024)
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Ett kundperspektiv på varumärkens digitala kompetenser – Hur varumärken kan bygga varumärkeskapital och kundlojalitet genom digital kompetens
- Working paper/Preprint › Working paper
-
Mark
The Role of Consumer Speech Acts in Brand Activism : A Transformative Advertising Perspective
- Contribution to journal › Article
-
Mark
Smart service value : Conceptualization, scale development, and validation in the retailing context
- Contribution to journal › Article
