1 – 31 of 31
- show: 50
- |
- sort: year (new to old)
Close
Embed this list
<iframe src=" "
width=" "
height=" "
allowtransparency="true"
frameborder="0">
</iframe>
- 2024
-
Mark
The Brand Matrix : Corporte Brand Leadership Starts from the Inside
2024)(
- Book/Report › Book
- 2022
-
Mark
Welcome to the Matrix - How to find and use your corporate brand's core identity
(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2019
-
Mark
What Does Your Corporate Brand Stand For?
(
- Contribution to journal › Article
- 2018
-
Mark
The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
2018) In HBS Case Collection(
- Other contribution › Teaching case
-
Mark
Teaching Note: The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
2018) In HBS Case Collection(
- Other contribution › Teaching case
-
Mark
The Reputation of the "World's Most Prestigious Award": The Nobel Prize
2018) In HBS Case Collection(
- Other contribution › Teaching case
-
Mark
Teaching Note: The Reputation of the "World's Most Prestigious Award": The Nobel Prize
2018) In HBS Case Collection, Teaching Notes(
- Other contribution › Teaching case
- 2016
-
Mark
The Corporate Brand Identity and Reputation Matrix - The case of the Nobel Prize
(
- Contribution to journal › Article
-
Mark
The brand core and its management over time
(
- Contribution to journal › Article
- 2015
-
Mark
The Nobel Prize: the identity of a corporate heritage brand
(
- Contribution to journal › Article
- 2014
-
Mark
Market and brand-oriented schools of positioning
(
- Contribution to journal › Article
-
Mark
The Nobel Prize: A 'Heritage based' Brand-oriented Network
(
- Working paper/Preprint › Working paper
- 2013
-
Mark
Brand orientation and market orientation – From alternatives to synergy
(
- Contribution to journal › Article
-
Mark
Corporate Brand Identity Matrix
(
- Contribution to journal › Article
-
Mark
Brand orientation : Past, Present, and Future
(
- Contribution to journal › Debate/Note/Editorial
- 2011
-
Mark
Brand and market oriented positioning
(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
- 2009
-
Mark
Uncovering the corporate brand's core values
2009) 10th Symposium of the International-Corporate-Identity-Group In Management Decision 47(4). p.616-638(
- Contribution to journal › Article
- 2007
-
Mark
Corporate brands with a heritage
(
- Contribution to journal › Article
- 2006
-
Mark
The monarchy as a corporate brand - Some corporate communications dimensions
(
- Contribution to journal › Article
-
Mark
The Crown as a corporate brand: Insights from Monarchies
(
- Contribution to journal › Article
- 2005
-
Mark
Monarchical Perspectives on Corporate Brand Management
2005) In Working Paper Series(
- Working paper/Preprint › Working paper
- 2004
-
Mark
Monarchies as corporate brands
(
- Working paper/Preprint › Working paper
- 2003
-
Mark
Core value-based corporate brand building
(
- Contribution to journal › Article
-
Mark
Starka varumärken - Nycken till framgång på morgondagens marknad
(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 1999
-
Mark
Brand Orientation: A mindset for building brands into strategic resources
(
- Contribution to journal › Article
-
Mark
The Tetra Pak Trademark Protection Campaign : A life and death struggle
1999) p.227-235(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Starka varumärken - vägen till framgångsrik internationalisering
1999) p.176-200(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Varumärken : vår tids symboler
(
- Chapter in Book/Report/Conference proceeding › Entry for encyclopaedia/dictionary
- 1997
-
Mark
Märkesorientering - Utveckling av varumärken som strategiska resurser och skydd mot varumärkesdegeneration
1997) In Lunds Studies in Economics and Management(
- Thesis › Doctoral thesis (monograph)
- 1994
-
Mark
Brand Orientation – A Strategy for Survival
(
- Contribution to journal › Article
- 1991
-
Mark
Varumärket : en hotad tillgång
1991)(
- Book/Report › Book