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2017
Mark From Clicks to Bricks – The Impact on Brand Resonance
Bier, Kathleen ; Katana, Katrin and Stara, Janina (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
- Misc.
Mark How Brand Communities Have the Power to Energise Sports Brands: An investigation into loyalty behaviour
Schnee, Stefanie ; Jones, Oliver and Frevel, Fiona (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
- Misc.
Mark How is storytelling used to strengthen a brand?
Paquette, Audrey-Ann B. ; Yang, Beiyao and Long, Yue (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
- Misc.
Mark Influencer marketing and the effect on brand personality and brand perception
Tengblad-Kreft, Victoria Alexandra Julia ; Hagman, Alexandra Maria and Hessels, Ellen (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
- Misc.
Mark KEY SUCCESS FACTORS FOR LUXURY BRANDS STRETCHING INTO ATHLEISURE
Zlatanova, Miglena ; Manole, Madalina and Hellfach, Tobias (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
- Misc.
Mark Provocative advertising and its effect on brand image - A comparison between two industries
Isaksson, Jonas ; Herrmann, Viola and Pohl, Svea (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
- Misc.
Mark The evolution of the brand backstage phenomenon and its impact on brands and consumer behavior
Brossard, Marie ; Slavov, Slav and Castel, Claire (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
- Misc.
Mark The Match of Identities: A study on how brands can stay true to themselves
Case, Brendon ; Nilsson, Agnes and Signorelli, Enrico (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
- Misc.
Mark Unbranded Luxury - Recreating Exclusivity
Anthoine-Badaroux, Alexandra ; Featherstone, Sarah and Leute, Hannah (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
- Misc.
Mark When Brands Invite you for a Cup of Coffee: An Exploration of the new Phenomenon of “Brand Cafés” and its Effect on Brand Equity
Balandies, Effi ; Huang, Rueisen and Raymaekers, Alexandra (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
- Misc.

your query:: Remove course: BUSN21