Marketing

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2021
Mark Från överkonsumtion till anti-konsumtion : Nya trender i klimatfrågan
Egan-Wyer, Carys ^LU and Adamsson, Emelie ^LU (2021) In Kristianstadsbladet
- Contribution to specialist publication or newspaper › Newspaper article
Mark Ut ur pandemin – rakt in i den digitala transformationen. Ska stadskärnans överlevnad bli en valfråga 2022?
Anselmsson, Johan ^LU (2021) In Digital Competences of Swedish Brands. Working report series
- Working paper/Preprint › Working paper
Mark The Role of Consumer Innovativeness and Green Perceptions on Green Innovation Use: The Case of Shared E-bikes and E-scooters
Flores, Phil ^LU and Jansson, Johan (2021) In Journal of Consumer Behaviour
- Contribution to journal › Article
Mark Kritiskt tänkande
Svensson, Peter ^LU and Styhre, Alexander (2021)
- Book/Report › Book
Mark The changing marketing orientation within the business model of an international retailer–IKEA in China over 10 years
Burt, Steve ; Dawson, John ; Johansson, Ulf ^LU and Hultman, Jens ^LU (2021) In International Review of Retail, Distribution and Consumer Research 31(2). p.229-255
- Contribution to journal › Article
Mark Competing corporate sustainability perceptions in a global retail organization
Elg, Ulf ^LU ; Hultman, Jens ^LU and Welinder, Axel ^LU (2021) In International Journal of Retail and Distribution Management 49(4). p.449-465
- Contribution to journal › Article
Mark A Resourcification Manifesto: Understanding the Social Process of Resources Becoming Resources
Hultman, Johan ^LU ; Corvellec, Hervé ^LU ; Jerneck, Anne ^LU ; Arvidsson, Susanne ^LU ; Ekroos, Johan ^LU ; Gustafsson, Clara ^LU ; Lundh Nilsson, Fay ^LU and Wahlberg, Niklas ^LU (2021) In Research Policy 50(9).
- Contribution to journal › Article
Mark Förbud mot samarbete med Kina är ingen bra lösning
Shih, Tommy ^LU and Schwaag Serger, Sylvia ^LU (2021) In Universitetsläraren
- Contribution to specialist publication or newspaper › Specialist publication article
Mark A global marketing logic: local stakeholders’ influence in diverse emerging markets
Elg, Ulf ^LU and Ghauri, Pervez N. (2021) In International Marketing Review 38(6). p.1166-1188
- Contribution to journal › Article
Mark The Future of the Dairy Industry – 2030 Scenario Analysis
Koch, Christian ^LU ; Johansson, Magnus ^LU ; Kalling, Thomas ^LU and Kärreman, Matts ^LU (2021) In IIM Industry Report Series
- Book/Report › Report

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