Marketing

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2020
Mark Who Is Marketised in Colour-Blind Sweden? Racial and Ethnic Representation in Swedish Commercials 2008–2017
Osanami Törngren, Sayaka and Ulver, Sofia ^LU (2020) In Genealogy 4(4).
- Contribution to journal › Article
Mark Comparing Preferences towards Multiracial Advertising in Sweden and the US-Exploration through Eye-Tracking
Osanami Törngren, Sayaka ; Moriuchi, Emi ; Adolfsson, Caroline ; Nyström, Marcus ^LU and Ulver, Sofia ^LU (2020) In Genealogy
- Contribution to journal › Article
Mark Market Radicalization: Exploring Reversed Co-optation in Far-Right Consumer Culture
Ulver, Sofia ^LU and Askanius, Tina ^LU (2020) 47.
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
Mark Brands in Counter-Democracy: Why Brands are (Not) the Problem
Ulver, Sofia ^LU (2020) CBS-Lusem Conference
- Contribution to conference › Other
Mark Creative Concept or Watered-down Version? : Factors that influence how new store formats contribute to a retail portfolio
Burt, Steve ; Egan-Wyer, Carys ^LU ; Hultman, Jens ^LU ; Johansson, Ulf ^LU ; Beckman, Alice and Michelsen, Clara (2020) 5th Colloquium on European Research in Retailing
- Contribution to conference › Other
Mark Amazons etablering i Sverige har fått kritik av experterna men stärkt varumärket bland konsumenterna – Hur går det ihop?
Anselmsson, Johan ^LU and Tunca, Burak ^LU (2020) In Digital Competences of Swedish Brands. Working report series
- Working paper/Preprint › Working paper
Mark Black Friday inleder svensk julhandel – och är definitivt här för att stanna
Anselmsson, Johan ^LU and Tunca, Burak ^LU (2020) In Digital Competences of Swedish Brands. Working report series
- Working paper/Preprint › Working paper
Mark Landstingslogotyper 1970–2020 belyser varumärkesbyggandet
Bro, Tomas ^LU and Melin, Frans ^LU (2020) In Läkartidningen 117. p.51-53
- Contribution to journal › Article
Mark Women's Luxury Products as Signals to Other Women
Tunca, Burak ^LU and Yanar, Evrim (2020) In Journal of Marketing Behavior 4(2-4). p.227-238
- Contribution to journal › Article
Mark Brand orientation in action – A transformational learning intervention
Gromark, Johan ^LU (2020) In Journal of Business Research 119. p.412-422
- Contribution to journal › Article

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