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- 2017
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Mark
Influencer Marketing's Effects on B2C Brand Image: A Case Study of Nike
(2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration- Misc.
- 2016
-
Mark
Cooperatives communication through a brand heritage perspective
(2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration- Misc.
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Mark
How the Shift from a Product to a Service Brand affects Brand Judgement
(2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration- Misc.
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Mark
Nation Branding after a crisis – Greece and Ireland in comparison
(2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration- Misc.
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Mark
Aligning corporate brand identity elements with heritage - How the Ford Motor Company and the Tata Group have managed Jaguar
(2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration- Misc.
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Mark
The story about brand values: An exploratory study of storytelling as an instrument for conveying brand values
(2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration- Misc.
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Mark
Assessing False Rumours and Mitigating Their Adverse Effects on Corporate Reputation
(2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration- Misc.
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Mark
Bridging gaps: Professional positioning in mass retail and the effects on a brand’s perceived quality – The Syoss case
(2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration- Misc.
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Mark
Should Brands Join the Public Debate? Defining critical elements for persuasive advertising in social marketing
(2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration- Misc.
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Mark
The influence of logos on the consumer’s perception of the brand personality
(2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration- Misc.