Marketing

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2021
Mark Hållbar eller ohållbar – det är frågan? Svenskars magkänsla om hur ohållbara och hållbara varumärken är och hur detta stöds i företagens kommunikation
Anselmsson, Johan ^LU (2021) In Digital Competences of Swedish Brands. Working report series
- Working paper/Preprint › Working paper
Mark Att förhålla sig till Kina kräver kunskap, kommunikation och kompass – erfarenheter från Sverige
Shih, Tommy ^LU and Schwaag Serger, Sylvia ^LU (2021) In Forskningspolitikk p.22-23
- Contribution to specialist publication or newspaper › Specialist publication article
Mark Tickling tensions : Gazing into the parallax gap of the multicultural imaginary
Ulver, Sofia ^LU (2021) In Marketing Theory 21(3). p.391-413
- Contribution to journal › Article
Mark Google behöver diskuteras, men ett öppet webbindex är ingen lösning
Schlasberg, Johan ^LU (2021) In Sydsvenska Dagbladet, Debatt
- Contribution to specialist publication or newspaper › Newspaper article
Mark A Resourcification Manifesto: Understanding the Social Process of Resources Becoming Resources
Hultman, Johan ^LU ; Corvellec, Hervé ^LU ; Jerneck, Anne ^LU ; Arvidsson, Susanne ^LU ; Ekroos, Johan ^LU ; Gustafsson, Clara ^LU ; Lundh Nilsson, Fay ^LU and Wahlberg, Niklas ^LU (2021) In Research Policy 50(9).
- Contribution to journal › Article
Mark Debattinlägg: ”Samarbete med Kina medför risker. Det är naivt att tro att regeringen vid varje tillfälle kan tala om när det är okej att samarbeta med Kina eller ej."
Shih, Tommy ^LU and Schwaag Serger, Sylvia ^LU (2021) In Sydsvenskan
- Contribution to specialist publication or newspaper › Newspaper article
Mark The changing marketing orientation within the business model of an international retailer–IKEA in China over 10 years
Burt, Steve ; Dawson, John ; Johansson, Ulf ^LU and Hultman, Jens ^LU (2021) In International Review of Retail, Distribution and Consumer Research 31(2). p.229-255
- Contribution to journal › Article
Mark Competing corporate sustainability perceptions in a global retail organization
Elg, Ulf ^LU ; Hultman, Jens ^LU and Welinder, Axel ^LU (2021) In International Journal of Retail and Distribution Management 49(4). p.449-465
- Contribution to journal › Article
Mark (When) Is it Worth Investing in the Personal Service Encounter?
Egan-Wyer, Carys ^LU ; Johansson, Ulf ^LU ; Parsmo, Åsa ; Valentin, Sofia and Bäckström, Kristina ^LU (2021) The Nordic retail and wholesale conference 2021
- Contribution to conference › Paper, not in proceeding
Mark Från överkonsumtion till anti-konsumtion : Nya trender i klimatfrågan
Egan-Wyer, Carys ^LU and Adamsson, Emelie ^LU (2021) In Kristianstadsbladet
- Contribution to specialist publication or newspaper › Newspaper article

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