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- 2020
-
Mark
Olika annonsers effekt på potentiella resenärers attityder och intentioner : Rapport från en experimentell studie
(2020) 2020.
- Working paper/Preprint › Working paper
-
Mark
Managing internationalization in a complex research landscape
- Contribution to specialist publication or newspaper › Specialist publication article
-
Mark
Brands as activists : The Oatly case
- Contribution to journal › Article
-
Mark
Den undranslösa företagsekonomin
(2020)
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Political Ideology in Consumer Resistance: Analyzing Far-Right Opposition to Multicultural Marketing
- Contribution to journal › Article
-
Mark
Women's Luxury Products as Signals to Other Women
- Contribution to journal › Article
-
Mark
Landstingslogotyper 1970–2020 belyser varumärkesbyggandet
- Contribution to journal › Article
-
Mark
Creative Concept or Watered-down Version? : Factors that influence how new store formats contribute to a retail portfolio
Burt, Steve ; Egan-Wyer, Carys LU
; Hultman, Jens
LU
; Johansson, Ulf
LU
; Beckman, Alice
and Michelsen, Clara
(2020)
5th Colloquium on European Research in Retailing
- Contribution to conference › Other
-
Mark
Social Imaginary of the Hijras: Dominant Cultural Narratives Mediating Ritualistic Consumption of Transgender and Gender Non-Binary Consumers in Bangladesh
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
-
Mark
Amazons etablering i Sverige har fått kritik av experterna men stärkt varumärket bland konsumenterna – Hur går det ihop?
Anselmsson, Johan LU and Tunca, Burak LU
(2020)
In Digital Competences of Swedish Brands. Working report series
- Working paper/Preprint › Working paper