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- 2015
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Mark
Reshaping the image of an industry - The Intrum Justitia Case
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
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Mark
Case Kimberly-Clark vs GreenPeace - A Tissue Issue – When Good is not Green Enough
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
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Mark
The (not‐so-honest) Honest Company
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
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Mark
Does Volkswagen’s Dieselgate Exhaust Its Daughter Brands?
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
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Mark
Heritage Brand Strategy of Student Nations in Lund
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.
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Mark
Lund, a Great Idea - a Study in Place Branding
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.
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Mark
Business for Society – Social Enterprises
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.
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Mark
Can loyalty schemes be applied to all types of luxury brands?
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.
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Mark
Crisis Management: Authenticity and Brand Essence Is the Prattfall Effect Applicable to Brands?
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.
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Mark
EMERGING FRAMEWORK OF DE-POSITIONING COMPETITORS
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.