Marketing

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2021
Mark The role of place in city centre retailing
Källström, Lisa ^LU ; Persson, Simon and Westergren, Jakob (2021) In Place Branding and Public Diplomacy 17(1). p.36-49
- Contribution to journal › Article
Mark Social Media Consumption among Grocery Customers in Sweden
Tunca, Burak ^LU and Anselmsson, Johan ^LU (2021)
- Book/Report › Report
Mark Vad driver konsumenters rekommendation (NPS) respektive lojalitet inom e-handel?
Anselmsson, Johan ^LU (2021) In Digital Competences of Swedish Brands. Working report series
- Working paper/Preprint › Working paper
Mark The Role of Consumer Innovativeness and Green Perceptions on Green Innovation Use: The Case of Shared E-bikes and E-scooters
Flores, Phil ^LU and Jansson, Johan (2021) In Journal of Consumer Behaviour
- Contribution to journal › Article
Mark Kritiskt tänkande
Svensson, Peter ^LU and Styhre, Alexander (2021)
- Book/Report › Book
Mark Stakeholder-based Brand Equity (SBBE) : A qualitative study of its development through firm-stakeholder interactions in emerging markets
Schaumann, Janina ^LU (2021) In Lund Studies in Economics and Management
- Thesis › Doctoral thesis (monograph)
Mark The Future of the Dairy Industry – 2030 Scenario Analysis
Koch, Christian ^LU ; Johansson, Magnus ^LU ; Kalling, Thomas ^LU and Kärreman, Matts ^LU (2021) In IIM Industry Report Series
- Book/Report › Report
Mark Guest editorial
Cassinger, Cecilia ^LU ; Lucarelli, Andrea ^LU and Gyimothy, Szilvia ^LU (2021) In Journal of Place Management and Development 14(3). p.257-261
- Contribution to journal › Debate/Note/Editorial
Mark Debattinlägg: ”Samarbete med Kina medför risker. Det är naivt att tro att regeringen vid varje tillfälle kan tala om när det är okej att samarbeta med Kina eller ej."
Shih, Tommy ^LU and Schwaag Serger, Sylvia ^LU (2021) In Sydsvenskan
- Contribution to specialist publication or newspaper › Newspaper article
Mark A Resourcification Manifesto: Understanding the Social Process of Resources Becoming Resources
Hultman, Johan ^LU ; Corvellec, Hervé ^LU ; Jerneck, Anne ^LU ; Arvidsson, Susanne ^LU ; Ekroos, Johan ^LU ; Gustafsson, Clara ^LU ; Lundh Nilsson, Fay ^LU and Wahlberg, Niklas ^LU (2021) In Research Policy 50(9).
- Contribution to journal › Article

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