Department of Business Administration
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- 2024
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Mark
How is the use of AI in auditing perceived by auditors in social media ?
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- Master (One yr)
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How is the use of AI in auditing perceived by auditors in social media ?
(
- Master (One yr)
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Mark
Brand tribes: Varumärkeslojalitet hos europeiska fotbollssupportrar. En kvalitativ studie om tribalism inom europeisk fotboll.
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- Bach. Degree
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Mark
Sjögräs, varför ska jag äta det?
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- Bach. Degree
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Mark
A Journey to Wellbeing: How do mental health platforms drive people’s decision to engage in online therapy?
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- Master (One yr)
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Mark
Turning Sustainability Talk into Walk
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- Master (One yr)
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Mark
The Unbreakable Bond: A Qualitative Study on the Relationship between Football Fans and Their Clubs
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- Master (One yr)
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Mark
Internal Communication : A Guiding Star for Sustainability
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- Master (One yr)
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Mark
Snabb och Snäll - En teoriutvecklande studie om marketing agility
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- Bach. Degree
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What are the key factors influencing business decisions to reintegrate environmental sustainability objectives in startups?
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- Master (One yr)
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From Scroll to Destination: Introducing the Pre-Trip Social Media Influence Model in Travel Planning
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- Master (One yr)
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Mäns föreställningar om influencer marketing
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- Bach. Degree
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Between Expectations and Experiences
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- Master (One yr)
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Unpacking Sustainability Tensions: A Case Study of a Swedish Single-Use Paper Products and Packaging Company
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- Bach. Degree
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Global Brands, Local Impact – How Culturally Adapted Marketing Affects Consumer Behavior in terms of Social Media Engagement and Purchasing Intentions: A Swedish Perspective
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- Bach. Degree
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Mark
The Social Customer Journey: How Social Platforms Shape Young Consumers' Buying Behaviors - A Qualitative Study of Traces and Interactions in the Digital World
(
- Bach. Degree
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Mark
Factors for maintaining self-efficacy throughout entrepreneurial failure
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- Master (One yr)
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Mark
Elite athletes becoming entrepreneurs: An entrepreneurial decision process model
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- Master (One yr)
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Mark
Reviving Retro - A Qualitative Study of Retro Apparel in Football
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- Master (One yr)
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Klick, Kläder och Kundresa: En studie om omnikanalsstrategier och lojalitet i klädindustrin
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- Bach. Degree
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The Rise of Dupe Culture: A Qualitative Study on the Construction of an Emergent Digital Consumer Culture
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- Master (One yr)
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Mark
Between Freedom and Control - Internet Aesthetics’ Effect on Identity
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- Master (One yr)
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Enhancing socio-cultural sustainability in rural tourism: The impact of collaboration, challenges, and needs of micro-firms
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- Master (One yr)
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The Impact of Board Gender Diversity on Dividend Payouts in EU Countries: A Quantitative Study
(
- Bach. Degree
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Mark
Beyond Complexity: The Power of Embracing Minimalistic Logos
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- Master (One yr)
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Brand positioning through thought leadership
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- Master (One yr)
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Mark
Barriers preventing SME’s in the machinery and plant engineering industry in South Germany from adopting sustainable business model innovation
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- Master (One yr)
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Mark
Brands as Drivers of Change - Understanding the Role of Socio-Political Attitudes in the Relationship between Brand Activism and Consumer-based Brand Outcomes
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- Master (One yr)
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Sustainable Urban Mobility and the Housing Affordability Crisis: Strategies for Mitigation- The Exploration of the Strategic Importance of Sustainable Urban Mobility in the Context of Housing Affordability
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- Master (One yr)
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Generative Artificial Intelligence in Advertising
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- Master (One yr)
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Delad identitet och gemensamma mål i dagligvaruhandeln: En kvalitativ studie om dynamiska beslut i parförhållanden
(
- Bach. Degree
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Mark
"Unveiling the Impact of Corporate Brand Activism through Commodification of LGBTQ+ Movements."
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- Master (One yr)
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Mark
Revisionsbyråer i trotsålder
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- Bach. Degree
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Mark
The effects of different anonymity regimes on liquidity at Nasdaq Nordic Exchanges
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- Master (One yr)
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Mark
Spheres of Influence: Exploring the impact of different ownership structures on the cost of debt
(
- Master (One yr)
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Mark
Interaction Shifting Identity: The Dynamic Identity Construction of Chinese Women through the Pursuit of Thinness on Social Media
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- Master (One yr)
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Mark
Försvarsmekanismer mot Cancelkulturen: En kvalitativ studie av Logan Pauls kontroverser och åtgärder
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- Bach. Degree
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Mark
Distansarbete: den abstrakta marknadsföringens främsta utmaning
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- Bach. Degree
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Triangeldrama i arbetslivet: En studie av konsultchefers ledarskap i bemanningsbranschen
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- Bach. Degree
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Mark
Rhythms of Co-creation: Decoding young users motivations for engaging in music streaming platforms
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- Master (One yr)
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Mark
Strategies of Remote Work within Diverse Teams, Employees' and Employers' Perspectives in Latin American Market
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- Master (One yr)
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Performance distribution of TikTok contentpreneurs: A conceptual replication study
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- Master (One yr)
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Mark
Hellre mellanmjölk och långburk än grädde och champagne: En kvalitativ studie om styrning och kontroll i en franchisebaserad mäklarfirma
(
- Bach. Degree
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Mark
Unleashing the Power of User-Generated Content: Emphasize the significance of UGC in the co-creation of destination marketing strategies
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- Master (One yr)
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From Goods to Great: Navigating the Transition from Products to Services
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- Master (One yr)
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En Transatlantisk Jämförelse av Hållbara Fonder
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- Bach. Degree
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Mark
What strategies do women entrepreneurs intentionally employ within their networks in the process of fundraising?
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- Master (One yr)
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Navigating Uncertainty – Financial Hedging and Corporate Investments: The European Perspective
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- Master (One yr)
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Innovation i klassrummet: Varför omfamnas eller hämmas den?
(
- Bach. Degree
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Mark
Assessing the Impact of ESG Performance on Financing Costs: An Analysis of Nordic Firms
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- Master (One yr)
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Mark
Små företag - stora beslut
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- Bach. Degree
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Unraveling the Mechanisms Driving and Facilitating the Sustainable Entrepreneurial Mindset: An Exploratory Study
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- Master (One yr)
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Kaffe blir till guld
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- Bach. Degree
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When Old Meets New: Navigating Modern Management Accounting Practices in Chinese SOEs
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- Master (One yr)
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Mellan två skärmar: En kvalitativ studie baserad på chefers upplevelser under hybridarbete
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- Bach. Degree
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Understanding the Data Privacy concerns of Consumers on Personalised Marketing Strategies
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- Master (One yr)
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Riskkapital och bioteknikföretag
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- Bach. Degree
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Mark
Coping Mechanisms of Female Entrepreneurs Across Different Ages in Overcoming Gender Bias
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- Master (One yr)
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Kuggifieringen av högre utbildning
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- Bach. Degree
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The Design and Use of Management Control Systems to Support The Achievement of Sustainability Agenda: A Comparative Study on Swedish and Indonesian Companies
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- Master (One yr)
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Beyond the Algorithm - How AI-Driven Personalized Ads Shape Consumer Loyalty and Brand Engagement
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- Master (One yr)
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Influencing Consumer Engagement: Entrepreneurial Marketing in Social Media
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- Master (One yr)
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Entrepreneurial Marketing Strategies in New Product Launches: A Framework for Success
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- Master (One yr)
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Mark
The Role of Concept Stores: Consumer Perception of the Intended Brand Image
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- Master (One yr)
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Inside the Boardroom
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- Master (One yr)
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Mark
Political Marketing in U.S. Elections - How Do Consumers Understand and Make Meaning of Negative Political Marketing on Social Media?
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- Master (One yr)
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Mark
Investigating manufacturer brand strategies to navigate the development of private label in Swedish grocery retail
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- Master (One yr)
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Mark
From Bark to Bytes: Mitigating Uncertainty in Decision-Making Through Human-Technology Interplay
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- Master (One yr)
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Mark
En frisk fläkt i familjeföretag
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- Bach. Degree
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Mark
To what extent can Islamic financial principles be used to prevent financial crises? - A 2008 Financial Crisis case study
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- Bach. Degree
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Mark
“ESG: Earnings, Shareholders and Gains? A study on ESG and Swedish firms’ performance in times of uncertainty”
(
- Master (One yr)
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Mark
Implementering av cirkularitet i ekonomistyrning - En fallstudie om hur företaget Granitor Properties implementerar cirkularitet i sin ekonomistyrning
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- Bach. Degree
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Beyond Compliance: Managing the Practical Implications of the European Union’s Digital Product Passport on Companies
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- Master (One yr)
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Mark
Influencerillusionen: Blir vi lurade?
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- Bach. Degree
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Mark
Bakom Investeringsbesluten: En Analys av Affärsänglars Värderingar av Affärsmodell och Team
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- Bach. Degree
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Mark
Brand Disengagement from Social Media- Consumer’s Perception of Brands Leaving Social Media Platforms
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- Master (One yr)
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Mark
From Credibility to Connection: Exploring the Dynamics between Influencer Credibility and Parascocial Relationships
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- Master (One yr)
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Mark
Sustainable Entrepreneurship and Finance: Exploring Entrepreneurial Decision-Making Process for Securing External Funds
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- Master (One yr)
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The Impact of the Strategic Use of Financial Derivatives on the Effectiveness of Interest Rate Risk Management of Non-financial Firms in China
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- Master (One yr)
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Mark
Beyond the Word-of-Machine Effect - Does Social Influence Impact Preferences for AI Recommender Apps?
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- Master (One yr)
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Understanding consumer’s view on sustainable fashion and its influence on their consumption
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- Master (One yr)
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I jakten på innovation
(
- Bach. Degree
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Mark
The Contradictory Voyage Towards Personalization
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- Master (One yr)
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Mark
Hur uppfattas ekonomistyrningen inom ICA-butiker?
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- Bach. Degree
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Mark
Humor and Celebrities. Exploring how different combinations of humor and celebrity endorser’s image in advertising influence a company’s brand image.
(
- Master (One yr)
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Mark
Impact of Hofstede's Cultural Dimensions on Mutual Fund Performance: An Empirical Analysis Across Europe and Asia
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- Master (One yr)
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Mark
Konsten att vara klämd i en skruvtving: En kvalitativ studie om komplexiteten för rollen som mellanchef i fastighetsbranschen
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- Bach. Degree
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Generation Z’s Journey to Discover and Engage with Startups
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- Master (One yr)
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Mark
New product development in the era of digital transformation A qualitative analysis of Swedish healthcare startups
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- Master (One yr)
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Mark
Person-Centredness of Performance Measurement in Swedish Primary Care: National Initiatives in Regional Accreditation Documents
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- Master (One yr)
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The Leasing Effect: The relationship between leasing ratios and the financial performance of publicly listed American airline companies
(
- Bach. Degree
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Mark
Feeding Innovation: a Study of Motivational Factors Within the Swedish Food Industry
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- Master (One yr)
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Mark
Beyond Profits: The Role of Executive Rewarding in Shaping ESG Metrics. An Empirical Study of Europe’s Largest publicly-listed Companies
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- Master (One yr)
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Mark
Customer Experience in the Era of Artificial Intelligence: A qualitative study exploring customer’s perceptions of AI chatbots in e-commerce
(
- Master (One yr)
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Mark
Turbulent Waters: How Share Repurchases Influence Market Liquidity, A Quantitative Study on The Stockholm Stock Exchange
(
- Master (One yr)
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Mark
Consumer Adoption of Sustainability Initiatives within Fashion: Impacts on Behavior
(
- Bach. Degree
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Mark
Gamified Brand Building: Brand Empowerment in Video Games
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- Master (One yr)
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Mark
Reklamtrötthet: Ett faktum eller en brist på förståelse för modern reklamexponering?
(
- Bach. Degree
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Mark
Beyond the Numbers - A Study on the Effect of Managerial Judgment on Operational Risk
(
- Master (One yr)
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Framtidens marknadsföringsmetod?
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- Bach. Degree