Department of Strategic Communication
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- 2023
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Mark
När länder blir varumärken och politiker marknadsförare En kvalitativ analys av den svenska regeringens publicering på sociala medier
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- Bach. Degree
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Mark
Skapandet av ett legitimt scenframträdande
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- Bach. Degree
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Mark
Dela, engagera, byt: gemenskap som skapar förändring
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- Bach. Degree
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Mark
Politisk kommunikation och sociala medier: TikTok, en politisk arena där popcornätande och öldrickande vinner
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- Bach. Degree
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Mark
Whoo’s laughing now? A qualitative study of User Responses to Native Content Marketing
(
- Bach. Degree
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Mark
Strategic Communication of Trustworthiness in Autonomous Systems, Machine Learning, & AI
(
- Master (Two yrs)
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Mark
The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West
(
- Bach. Degree
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Mark
Alignment of Strategic Communication for International Organisations with Diverse Multiple Country Branches
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- Master (Two yrs)
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Mark
Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society
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- Master (Two yrs)
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Mark
Turning Audiences into Activists: A Qualitative Case Study of PragerU and Moral Foundations Theory
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- Master (Two yrs)
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Mark
A Critical Discourse Analysis of the Birds Aren’t Real Satire Conspiracy Theory
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- Master (Two yrs)
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Mark
The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China
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- Master (Two yrs)
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Mark
Interculturality in Health Communication: The Bilharzia Storytelling Lab as a Pioneer for Cultural Respect and Empowerment
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- Master (Two yrs)
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Mark
Canada’s Approach to Idealistic Public Diplomacy: Projecting Values Through Strategic Narratives
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- Master (Two yrs)
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Mark
The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age
(
- Master (Two yrs)
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Mark
All publicitet är bra publicitet, eller?
(
- Bach. Degree
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Mark
Organisk marknadsföring på TikTok -En kvantitativ enkätstudie om hur organisk marknadsföring påverkar köpintentionen hos konsumenter på TikTok
(
- Bach. Degree
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Mark
Dissecting Disinformation
(
- Master (Two yrs)
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Mark
Ethical Public Relations: The Impact of Societal Culture on the Ethical Principles of Practitioners in Ghana
(
- Master (Two yrs)
- 2022
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Mark
The EU institutions' framing of the Covid crisis: from global pandemic to green recovery
(
- Master (Two yrs)
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Mark
@channel: Hey community! A qualitative case study about the construction of a digital community in a co-working space
(
- Bach. Degree
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Mark
White Nicotine Pouches of Freedom?
(
- Bach. Degree
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Mark
Ingen fara på taket! Eller?
(
- Bach. Degree
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Mark
Volodymyr Zelensky - From Onscreen to Online
(
- Bach. Degree
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Mark
”Ring inte oss, vi ringer dig” En kvalitativ intervjustudie om hur en IT-koncern arbetar med employer branding
(
- Bach. Degree
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Mark
Konsten att skapa en stamgäst
(
- Bach. Degree
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Mark
Employer branding – Hur kan företag attrahera och rekrytera personal på LinkedIn?
(
- Bach. Degree
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Mark
As smoooth as it gets: En kvalitativ studie om svenska betaltjänsten Klarnas användning av strategisk kommunikation på Instagram för att marknadsföra kreditbetalning till unga vuxna.
(
- Bach. Degree
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Mark
Regnbågsflaggan som strategi?
(
- Bach. Degree
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Mark
Arbetsgivarkommunikation på sociala medier - Hur utformning av arbetsannonser påverkar mottagares attityder
(
- Bach. Degree
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Mark
CSR communication within controversial businesses - a closer look at the fast fashion industry
(
- Bach. Degree
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Mark
Vi välkomnar alla sökande
(
- Bach. Degree
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Mark
Intention och Inflytande: En kvantitativ studie om faktorer för effektiva, ekologiska annonser inom varumärkeskommunikation
(
- Bach. Degree
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Mark
Sharing responsibility: "inspiring, engaging & mobilizing": A qualitative study of how an organization communicates change towards sustainability
(
- Bach. Degree
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Mark
”Catch flights, not feelings”: A Qualitative Content Analysis of the Marketing Communication and Brand Management of Ryanair on TikTok and Facebook
(
- Bach. Degree
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Mark
The Shift Towards Flexible Workplaces
(
- Bach. Degree
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Mark
Träning för alla - eller? En kritisk diskursanalys av kommunikationen hos svenska gymkedjor
(
- Bach. Degree
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Mark
Ta hand om dig. /red, Krisinfo
(
- Bach. Degree
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Mark
Reactions Towards Politicians' Different Self Portrayals Among Individuals of Generation Z
(
- Bach. Degree
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Mark
Media portrayal of Syrian and Ukrainian refugees
(
- Bach. Degree
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Mark
"The Good Guys"
(
- Bach. Degree
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Mark
Dags att #kavlauppärmen!
(
- Bach. Degree
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Mark
Information Credibility: How Does Argument Strength Have An Impact
(
- Bach. Degree
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Mark
Just Dream Crazier Girl
(
- Bach. Degree
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Mark
Digitala kommunikatörer - kommersialisering av livsvärlden och det emotionella arbetet
(
- Bach. Degree
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Mark
Malmöfestivalen - en festival för alla?
(
- Bach. Degree
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Mark
Secondhand i första hand
(
- Bach. Degree
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Mark
Critical constructive upward communication: How do communication practitioners perceive it, and how do their consulting and coaching roles support employees in it?
(
- Master (Two yrs)
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Mark
Politiker som varumärken - innan och efter digitaliseringen
(
- Bach. Degree
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Mark
The Owl Effect
(
- Bach. Degree
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Mark
Betalda samarbeten utan visuella element
(
- Bach. Degree
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Mark
Att göra som alla andra men ändå sticka ut?
(
- Bach. Degree
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Mark
Exploring how public relations practitioners build visual frames in the broad social media environment
(
- Master (Two yrs)
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Mark
Facing the digital divide in E-stonia: A field study on the inclusion of senior citizens in the digital society of Estonia
(
- Master (Two yrs)
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Mark
Collaborative Storytelling: A Comparative Case Study on Influencer Podcasts
(
- Master (Two yrs)
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Mark
A Silent Decision is not a Good Decision: A qualitative study researching how young Swedish citizens make sense of possible regulations of fossil fuel advertising
(
- Master (Two yrs)
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Mark
Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.
(
- Master (Two yrs)
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Mark
Brands taking a stand: The meaning of brand activism from a consumer perspective
(
- Master (Two yrs)
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Mark
How to Improve Instagram Reels Engagement? An empirical investigation of content strategies
(
- Master (Two yrs)
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Mark
Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis
(
- Master (Two yrs)
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Mark
Factors Influence Purchase Intention in Marketing Communication-An Experimental Investigation of Human Images in digital display advertising
(
- Master (Two yrs)
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Dialogic Communication in Digital Diplomacy: A Case Study on The Embassy of Sweden in Bucharest
(
- Master (Two yrs)
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Mark
Coworker voices on internal social media: A case study on IKEA
(
- Master (Two yrs)
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Mark
Personalization of politics: a qualitative research of Hungarian politics during election campaign
(
- Master (Two yrs)
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Mark
Making the world a better place: The strategic role of communication practitioners in sustainability organisations
(
- Master (Two yrs)
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Mark
“Do you not see my Hereditary sweatpants and my A24 socks?”: A netnographic exploration of Film Twitter’s productive consumers
(
- Master (Two yrs)
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Mark
Sveriges roligaste arbetsplats?
(
- Bach. Degree
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Mark
Försvarsmakten – The force for everyone
(
- Bach. Degree
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Mark
Viskleken - Från media till mottagare
(
- Bach. Degree
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Mark
Brand authenticity on Instagram: Consumers’ perspective on beauty brands
(
- Master (Two yrs)
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Mark
Embrace a new era of digital internal communication: employees' sensemaking of internal communication through enterprise social media
(
- Master (Two yrs)
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Mark
Emergence of Strategy in Practice: Strategizing Processes of Communication Practitioners
(
- Master (Two yrs)
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Mark
Hashtag Activism and Connective Action: A Case Study on #MarriageEquality in Thailand
(
- Master (Two yrs)
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Mark
Trust in Brand Activism: A look at self-love campaigns of beauty brands
(
- Master (Two yrs)
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Mark
Employees’ perspective on organizational change and becoming brand ambassadors: A case study of IBM
(
- Master (Two yrs)
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Mark
When Reality Outweighs Ethics in Cancel Culture: A Theorisation, Modelling, and Empirical Exploration of Brand Cancellation
(
- Master (Two yrs)
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Mark
Making tradition sustainable: How consumers make sense of NIVEA’s sustainability communication
(
- Master (Two yrs)
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Mark
Kan man engagera Gen Z?
(
- Bach. Degree
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Mark
Hur slutar berättelsen?
(
- Bach. Degree
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Mark
Konsten att ropa efter hjälp och vara knäpptyst samtidigt
(
- Bach. Degree
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Mark
Invasion & kommunikation - En kvalitativ studie av den svenska och finska försvarsmaktens kommunikation på Instagram sedan kriget i Ukraina.
(
- Bach. Degree
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Mark
Förvarsmaktens viktigaste vapen?
(
- Bach. Degree
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Mark
Razors for all humans? A multimodal social semiotic analysis of advertising stereotypes and gender performances
(
- Bach. Degree
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Mark
Jakten på politiskt engagemang: En kvantitativ innehållsstudie om hur politiska partier skapar engagemang på sociala medier
(
- Bach. Degree
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Mark
Into the Metaverse: How Facebook Inc. communicated their rebranding to Meta in the middle of a crisis and how it was framed in the Swedish media landscape
(
- Master (Two yrs)
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Mark
Employees’ emotional sensemaking: a strategic imperative for empathetic organizations. An Italian case study
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- Master (Two yrs)
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Mark
How do national culture and slippage work on divergent CSR interpretations: a qualitative comparison between China and Sweden from a consumer’s perspective
(
- Master (Two yrs)
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Mark
“City branding in a Chinese mega city” A critical discourse analysis of citizens’ sense of belonging
(
- Master (Two yrs)
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Mark
War Between Spears and Shields: How public relations practitioners define, detect, and counteract dark PR
(
- Master (Two yrs)
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Mark
Outage of Meta-owned Social Network Sites (SNS) - University students' experiences and insights for strategic communication practice and its relevance for social acceleration
(
- Master (Two yrs)
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Mark
PUBLIC PERCEPTIONS ABOUT NATO BRAND: THE CASE OF GREEK GENERATION Z
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- Master (Two yrs)
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Mark
English Premier League Clubs as Iconic Brands? A case study of three English Premier League football clubs from a cultural branding perspective
(
- Bach. Degree
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Mark
Influencing consumer behavioural intentions: Reducing household water consumption
(
- Master (Two yrs)
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Mark
“Regulating the Wild West?”: The legitimation discourse of EU regulation on Big Data and its media coverage
(
- Master (Two yrs)
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Mark
An Ace Up the Organizational Sleeve – The Role of the Corporate Purpose and How Investor Relations Professionals Make Sense of It
(
- Master (Two yrs)
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Mark
Importance of communication strategies in online communities. Case study - Sounders
(
- Master (Two yrs)
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Mark
Context in Crisis Communication: Exploring Cultural and Political Influence on Crisis Communication in Liberia
(
- Master (Two yrs)
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Mark
The Paradox of Employee Engagement and How Managers are Aiming to Control This.
(
- Master (Two yrs)
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Mark
Exploring the Adoption Intentions of COVID-19 Digital Contact Tracing App in Denmark
(
- Master (Two yrs)
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Mark
A Celebration of Communication: A qualitative case study on the importance of communication in an agile organization
(
- Master (Two yrs)