Department of Strategic Communication
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- 2024
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Mark
Strategic Communication and Legitimacy in UN Peacekeeping: A Study of MONUSCO's Response to Goma Protests, DRC, in July 2022
(
- Master (Two yrs)
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Mark
To Speak or Not to Speak: A Study of Upward Critical Feedback from the Perspective of Employees in Non-Managerial Positions
(
- Master (Two yrs)
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Mark
Digital Deception and Inoculation: A Quantitative Study on Strategic Communication Tactics Against AI-Generated Images and the Role of Bullshit Receptivity
(
- Master (Two yrs)
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Mark
Rearranging collective memory about nature: the case of Oatly
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- Master (Two yrs)
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Mark
The Myth Of The Moral Protagonist: Brand Activism and Consumer Interpretation of Rebranding Strategies
(
- Master (Two yrs)
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Mark
Generative AI – a transformative tool for Cambodian communication professionals?
(
- Master (Two yrs)
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Mark
Professional identity: The identification and self-perceptions of organisational social media workers
(
- Master (Two yrs)
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Mark
From Talk to Tech: Employee Perspectives on Generative AI Adoption in Corporate Communication
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- Master (Two yrs)
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Mark
Drivers’ Perspective on the Acceptance of SAE Level 4 Self-Driving Cars: Introducing the AVA model
(
- Master (Two yrs)
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Mark
Brand Identity Negotiation in Mediated B2B Relationships: The Co-Creative Role of Dealers. Comparative Case Study.
(
- Master (Two yrs)
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Mark
The case of BrewDog: Utilizing semiotics in lifestyle branding to establish and maintain brand authenticity at different stages of growth
(
- Master (Two yrs)
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Mark
Att göra det tillsammans - när det passar
(
- Bach. Degree
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Mark
Out of Office: A Quantitative Content Analysis of Swedish Party Leaders' Use of Personalization on Instagram
(
- Bach. Degree
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Mark
Balancing Personalization and Privacy
(
- Bach. Degree
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Mark
A sense of Community and Belonging
(
- Bach. Degree
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Mark
Navigera och rekrytera i främmande kulturer: En resa genom tvärkulturell employer branding
(
- Bach. Degree
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Mark
Generating a New Reality of Public Relations - A Qualitative Study on Public Relations Consultants' Engagement with Generative Artificial Intelligence
(
- Bach. Degree
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Mark
Force-ing intentions: a quantitative study of public brand communication on social media and its impact on behavioral intentions in young adults
(
- Bach. Degree
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Mark
AI mot människan
(
- Bach. Degree
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Mark
Den tunna linjen mellan kärlek och hat - En kvantitativ studie av hur relationen mellan varumärke och konsument påverkar responsstrategier i kristid
(
- Bach. Degree
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Mark
Lush or Flush?: A multimodal analysis of how brands can drive brand polarisation through communication strategies
(
- Bach. Degree
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Mark
The Swedish Armed Forces, from battles to storytelling
(
- Bach. Degree
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Mark
Den offentliga varumärkesrevolutionen
(
- Bach. Degree
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Mark
A Victim or Not? A quantitative experimental study of a cyber attack crisis’ effect on public attitudes toward an organization and on the organization’s reputation
(
- Bach. Degree
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Mark
Navigating Turbulence: A qualitative analysis of United Airlines' external crisis communication strategies
(
- Bach. Degree
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Mark
Finns det en så finns det flera - en mångfacetterad eller temporär identitet?
(
- Bach. Degree
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Mark
Never say never to Nato
(
- Bach. Degree
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Mark
Populism som strategiskt verktyg
(
- Bach. Degree
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Mark
Samhällsskydd och beredskap ur ungas ögon
(
- Bach. Degree
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Mark
"Operationen gick bra men patienten dog"
(
- Bach. Degree
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Mark
Fake it till you make it?
(
- Bach. Degree
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Mark
Startups Unveiled: Exploring Organisational Identity in Startups through Strategic Internal Communication
(
- Master (Two yrs)
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Mark
The silent potential: A study of coworkers’ voicing in workplace meetings
(
- Master (Two yrs)
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Mark
Förtroende i fritt fall
(
- Bach. Degree
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Mark
Kris i ett auditivt landskap
(
- Bach. Degree
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Mark
Good, Bad, and Moral: a study of moral communication in political speeches and statements
(
- Master (Two yrs)
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Mark
Att vända kappan efter de säkerhetspolitiska vindarna
(
- Bach. Degree
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Mark
Från Kris till Kris: En kvalitativ fallstudie om kriskommunikation och förtroende inom den svenska finansbranschen
(
- Bach. Degree
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Mark
Beyond the Hype: The Perceived Usefulness of Virtual Influencers in the Communication Industry
(
- Master (Two yrs)
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Mark
Ett Känslomässigt SOS: Influencer och Ledare i Digital Tid En tematisk analys av digital kommunikation mellan influencer Ihor Lachenkov och president Volodymyr Zelensky
(
- Bach. Degree
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Mark
Att navigera kommunikation i politiska stormar
(
- Bach. Degree
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Mark
Strategisk kommunikation i uppförsbacke
(
- Bach. Degree
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Mark
Krigets ord: en kritisk diskursanalys mellan SVT Nyheter och TNKVRT på Instagram
(
- Bach. Degree
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Mark
Unraveling the Big Four Enigma: Exploring Identity-Forming Communication and Retention Intentions Among Generation Z in the Big Four
(
- Master (Two yrs)
-
Mark
Driving Change: The Power of Strategic Sustainability Storytelling in the Automotive Industry
(
- Master (Two yrs)
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Mark
Unfolding the Untold Narratives of Migrants amid a Wave of Disruption: A Case Study on Migrants’ Experiences of ‘Sweden’s LVU Disinformation Campaign’
(
- Master (Two yrs)
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Mark
Interdisciplinary Listening: Understanding Strategic Listening in Interdisciplinary Project Work
(
- Master (Two yrs)
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Mark
Nostalgia as a Public Diplomacy Approach
(
- Master (Two yrs)
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Mark
“Am I being monitored?” A critical study of communication visibility on social collaboration tools in the modern workplace
(
- Master (Two yrs)
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Mark
From Complexity to Clarity: The Evolution of Language and Populism in Swedish Parliamentary Debates Through the Four Phases of Mediatization
(
- Master (Two yrs)
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Mark
Är det läge att skämta? En retorisk analys av den ukrainska presidenten Volodymyr Zelenskyj
(
- Bach. Degree
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Mark
Exploring Femvertising in Swedish Brand Communication
(
- Master (Two yrs)
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Mark
The impact of greenwashing on consumer brand attitude: A quantitative survey study on consumers' attitudes towards green advertising and its effect on consumer brand attitude in the energy industry
(
- Bach. Degree
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Mark
Unveiling Brand Personality: The Behind-The-Scenes Marketing Effect
(
- Bach. Degree
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Mark
From Public Diplomacy to Diplomacy which becomes Public: Investigating Intelligence Disclosure as an Information Warfare Tactic
(
- Master (Two yrs)
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Mark
Leadership in the Digital Age: How Strategic Transformational Leadership Communication Advances Design System Adoption
(
- Master (Two yrs)
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Mark
Inspiring in a Realistic Way: Role of Authenticity in Gen Z’s Perceptions of Green Influencers on TikTok
(
- Master (Two yrs)
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Mark
Explore the Role of Insights and Insight-Driven Communication Within Strategy Processes: A Study of Swedish Communication Agencies
(
- Master (Two yrs)
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Mark
'Collective creativity': A Quantitative Study of Factors Contributing to Collective creativity in the Workplace
(
- Master (Two yrs)
- 2023
-
Mark
A strategic communication perspective on social media use in small to medium sized industrial organizations
(
- Master (Two yrs)
-
Mark
The power of storytelling for personal branding - A case study of Li Ziqi's online videos on YouTube
(
- Master (Two yrs)
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Mark
"All the messages we use are tailored" A qualitative study that explores the health risk communication from a non-western perspective
(
- Master (Two yrs)
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Mark
Reklamens möjligheter: Strategisk anpassning av kommunikation i det interkulturella samhället
(
- Bach. Degree
-
Mark
A Peer-fect Website Marketing Strategy
(
- Bach. Degree
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Mark
Trust in Motion: Navigating the Liability of Distrust in Autonomous Vehicle Digital Brand Communication
(
- Bach. Degree
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Mark
Reklam som hörs - En kvalitativ studie av influencer marketing i podcasts
(
- Bach. Degree
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Mark
”Kvinnokroppen. Så stark och livskraftig, samtidigt så väldigt omdebatterad” En kvalitativ diskursanalys av marknadsföring genom ett postfeministiskt perspektiv
(
- Bach. Degree
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Mark
Bridging the Gap: Converging Finance and Strategic Communication for Sustainable Impact
(
- Bach. Degree
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Mark
Unga konsumenters attityder till socialt ansvarstagande inom varumärkeskommunikation
(
- Bach. Degree
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Mark
Public Service jakt på den unga nyhetskonsumenten - En kvalitativ fallstudie om hur SVT bygger relationer till unga vuxna på sociala medier
(
- Bach. Degree
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Mark
Strategiskt lyssnande på sociala medier. En studie av hur en kommun praktiserar lyssnande på Facebook.
(
- Bach. Degree
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Mark
"OM ALLA GÖR DET ÄR DET VÄL OKEJ" En kvalitativ studie om unga kvinnors användande av och inställning till nikotinsnus
(
- Bach. Degree
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Mark
Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market
(
- Bach. Degree
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Mark
A Case Study of Strategic Utilization of Brand Ambassadors, Storytelling and Framing Techniques in Cancerfondens's Campaign: Rosa Bandet 2022
(
- Bach. Degree
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Mark
Seeking License to Operate in Times of Uncertainty: A discourse analysis of how a GRO communicates to obtain loyalty during a prevailing inflation
(
- Bach. Degree
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Mark
Handling Cancel Culture online
(
- Bach. Degree
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Mark
Vem bryr sig om elbolagens varumärken? En kvalitativ fallstudie om Öresundskrafts varumärkeskommunikation under en energikris
(
- Bach. Degree
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Mark
Culture indside the walls, without walls
(
- Bach. Degree
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Mark
ALL BARK NO BITE? An explorative case study of BrewDog's Corporate Political Advocacy campaign
(
- Bach. Degree
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Mark
Under the Digital Media Spotlight: The Entity of Rasmus Paludan
(
- Bach. Degree
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Mark
Defining Success: The PR Measurement Maze
(
- Bach. Degree
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Mark
Viral Vibes: Mastering Music Marketing on TikTok - A quantitative analysis of consumer journeys from TikTok to music streaming services
(
- Bach. Degree
-
Mark
Krisen utifrån konsumenternas ögon - En kvalitativ fallstudie om tolkningen av en kris på TikTok
(
- Bach. Degree
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Mark
Memes Beyond Virality: An abductive thematic analysis on memetic communication in politically active youth, aged 18 to 27
(
- Bach. Degree
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Mark
How to Make a Narrative Fly?
(
- Bach. Degree
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Mark
Can Generative AI Replace Human Communication Professionals? A qualitative study comparing social media content generated by Artificial Intelligence and humans
(
- Bach. Degree
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Mark
Krishantering för Sverige - i tiden
(
- Bach. Degree
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Mark
Flexible Organizational Structures of the Digitally Mediated Collective Actor - A Case of the Shame Movement in Georgia
(
- Master (Two yrs)
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Mark
The Emotional Side of Strategic Communication: A Narrative Analysis of Brand Activist Campaigns and the Young Public's Emotional Response
(
- Master (Two yrs)
-
Mark
Parasocial relationship building with AI influencers on Instagram
(
- Master (Two yrs)
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Mark
Navigating the Storm: A Case Study of Viaplay’s Crisis Communication Strategies
(
- Master (Two yrs)
-
Mark
Russian Strategic Narratives During the War in Ukraine: A Qualitative Content Analysis of the First Month
(
- Master (Two yrs)
-
Mark
Personalisation and Performed Authenticity in Political Content on TikTok: A Multimodal Critical Discourse Analysis of Liberal Alliance's Campaign in the 2022 Danish General Election
(
- Master (Two yrs)
-
Mark
Conversations on Change: A Case Study of a Swiss Private Bank on Employees’ Sensemaking and Engagement in Light of its Rebranding
(
- Master (Two yrs)
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Mark
Between Discursive Power, Visibility and Resistance: A Critical Study of Employee Ambassadorship on Social Media
(
- Master (Two yrs)
-
Mark
The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook
(
- Master (Two yrs)
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Mark
Exploring Attachment Transfer: The Influence of Consumer Attachment to Influencers on Attachment to Influencer-Founded Brands
(
- Master (Two yrs)
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Mark
Once upon a finance: Investigating the Impact of Storytelling on Consumer's purchase intention
(
- Master (Two yrs)
-
Mark
När PH blir PK: En kvalitativ fallstudie om socialt ansvarstagande för realityprogram
(
- Bach. Degree
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Mark
Borde vi förlåta Margaux Dietz? En kvalitativ analys av Margaux Dietz kriskommunikation efter den kritiserade videon
(
- Bach. Degree