Department of Strategic Communication
201 – 300 of 874
- show: 100
- |
- sort: year (new to old)
Close
Embed this list
<iframe src=" "
width=" "
height=" "
allowtransparency="true"
frameborder="0">
</iframe>
- 2022
-
Mark
How to Listen Internally in a Crisis – The Employee’s Perspective during the Covid-19 Pandemic
(
- Master (Two yrs)
-
Mark
In its co-branding with The Body Shop, which frames does Dove use to enhance its brand activism and what are the effects thereof?
(
- Master (Two yrs)
-
Mark
Translating science in consultancy practice: a study of communication practitioners
(
- Master (Two yrs)
-
Mark
#PurposeDriven: Visual sustainability communication within the motorsport industry
(
- Master (Two yrs)
-
Mark
Green brands & Greenwashing: A narrative journey towards legitimacy
(
- Master (Two yrs)
-
Mark
(Dis)engagement in a disguise: The challenge of understanding and recognizing engagement among millennial remote-workers
(
- Master (Two yrs)
- 2021
-
Mark
Initialskedet av en pandemi – Media och myndigheters initiala kommunikation under Coronakrisen
(
- Bach. Degree
-
Mark
Consumer participation in environmental brand activism on Instagram: A case study of consumers use of hashtags in relation to Oatly's Swedish campaign Ditch Milk.
(
- Master (Two yrs)
-
Mark
Bakom cancelkulturen: En kvantitativ studie om intentionen att delta i cancelkultur från ett kommunikativt perspektiv
(
- Bach. Degree
-
Mark
Low Gender, No Cry: A Quantitative Study on Consumer Attitude Towards Undifferentiated Brand Extensions
(
- Bach. Degree
-
Mark
Att tala är silver men att tiga likaså: En kvalitativ studie om konsumenters resonemang kring CSR-kommunikation inom fast fashion
(
- Bach. Degree
-
Mark
Digital undervisning - här för att stanna?
(
- Bach. Degree
-
Mark
Soldat eller kvinnlig soldat?
(
- Bach. Degree
-
Mark
Soldat eller kvinnlig soldat?
(
- Bach. Degree
-
Mark
När "håll i, håll ut, håll avstånd" inte längre fungerar. En innehållsanalys av Region Skånes Facebookinlägg under covid-19-pandemin
(
- Bach. Degree
-
Mark
Kan man köpa sig en ny mansroll?
(
- Bach. Degree
-
Mark
UEFAs stolpträff i varumärkeskommunikationen - En kvalitativ analys av könsinkluderande omprofilering i digital varumärkeskommunikation
(
- Bach. Degree
-
Mark
Sverige genom främmande ögon: En kvalitativ studie om hur tvärkulturell kommunikation kan stärka ett internt platsvarumärke
(
- Bach. Degree
-
Mark
När politikerna själva har ordet: en kvalitativ studie av retoriken i Miljöpartiets videobloggar direkt från Bryssel
(
- Bach. Degree
-
Mark
Att nå ut, nå fram och få gehör. En studie av diskursiv förändring i MSBs kommunikation på Twitter under covid-19 pandemin.
(
- Bach. Degree
-
Mark
En marknadsföringsguide till Inbound Marketing - En kvantitativ enkätstudie om konsumenters självrapporterade upplevelser av marknadsföringsstrategier i relation till högengagemangsprodukter online.
(
- Bach. Degree
-
Mark
Går laget före jaget? Hur den visstidsanställda medarbetaren förstår ambassadörskap
(
- Bach. Degree
-
Mark
Och fortfarande är det svårt att se Malmö i en skönhetstävling - En kvalitativ studie om Malmös image och dess platsvarumärke
(
- Bach. Degree
-
Mark
Trovärdigheten för värderingsdrivna marknadsföringsinitiativ
(
- Bach. Degree
-
Mark
The communication value of translations: A case study of Axis Communications
(
- Master (Two yrs)
-
Mark
The Voice of the Front Line: How COVID-19 Reshapes Employee Communicative Roles
(
- Master (Two yrs)
-
Mark
The Voice of the Front Line: How COVID-19 Reshapes Employee Communicative Roles
(
- Master (Two yrs)
-
Mark
New crisis – new opportunities? The role of internal communication professionals as sensemaking enablers
(
- Master (Two yrs)
-
Mark
Digital small talk: a case study about the construction of organiza-tional identity through informal communication during remote work
(
- Master (Two yrs)
-
Mark
Sverige, lovar guld och gröna skogar? - En multimodal analys av hur semiotiska resurser och visuell framing används inom platsvarumärkning
(
- Bach. Degree
-
Mark
Från anonym till androgyn: En kvalitativ studie om varumärkesgenus och androgynitet i varumärkeskommunikation
(
- Bach. Degree
-
Mark
Hur skapas och förhandlas polisens identitet diskursivt, när polisen använder sig av strategisk kommunikation med inspiration från privat sektor?
(
- Bach. Degree
-
Mark
"Den röda tråden" - En semiotisk studie om hur varumärken kommunicerar kring menstruation idag
(
- Bach. Degree
-
Mark
“All That Is Solid Melts Into Virtual Work”: A study of the implications of the Covid-19 pandemic on contemporary Employer Branding through the lens of Social Acceleration
(
- Bach. Degree
-
Mark
Attaining Legitimacy in Defiance of a Tarnished Reputation
(
- Bach. Degree
-
Mark
Kvinnan är sexig, objektifierad och självförverkligande..? En studie om hur porträtteringen av kvinnor i underkläder kommuniceras på Instagram
(
- Bach. Degree
-
Mark
Konsten att (inte) göra en pudel - En kvalitativ fallstudie om kriskommunikation & förtroende
(
- Bach. Degree
-
Mark
Kejsaren är nak(d)en! - En kvalitativ fallstudie av NA-KD:s kris och dess krisrespons
(
- Bach. Degree
-
Mark
Kulturstyrning som täckmantel
(
- Bach. Degree
-
Mark
”Nej, lilla gumman, så fungerar det inte här” - En kvalitativ intervjustudie om tjänstemäns upplevelser av tystnadskultur inom kommunala verksamheter
(
- Bach. Degree
-
Mark
Medarbetares förväntningar på ledningen som superhjältar: En kvalitativ studie av medarbetare i Y-generationens förväntningar på och förståelse av ledningskommunikation
(
- Bach. Degree
-
Mark
Vem bär ansvaret? Individen eller organisationen? Offentliga myndigheters kriskommunikation
(
- Bach. Degree
-
Mark
Den vägledande kommunikationen: En studie om Inbound Marketings potentiella värde i offentliga organisationer
(
- Bach. Degree
-
Mark
"Mörka färger säljer typ knappt"
(
- Bach. Degree
-
Mark
The Employer of Choice for Generation Z
(
- Master (Two yrs)
-
Mark
Role of nation brand ambassador/citizen diplomat. Case study of Sweden
(
- Master (Two yrs)
-
Mark
The Emergence of Nation Sub-Branding: A Case Study on the Discourses of 'The National Developer of Egypt'
(
- Master (Two yrs)
-
Mark
Den haltande gestaltningen av Incels - En kvalitativ innehållsanalys om hur subkulturen incels gestaltas i digitala medier
(
- Bach. Degree
-
Mark
Hör varumärken hemma på Clubhouse? En kvalitativ studie om realtidsbaserad varumärkeskommunikation på ett ljudbaserat socialt nätverk
(
- Bach. Degree
-
Mark
Den digitala fikans svårigheter
(
- Bach. Degree
-
Mark
How Do Heritage Brands Transfer Their Brand Identity While Transitioning From A Complex To A Simple Visual Identity?: A Burberry Case Study
(
- Master (Two yrs)
-
Mark
Employer Branding within Public Sector from a New Public Management perspective - case study of the Swedish Armed Forces
(
- Master (Two yrs)
-
Mark
Standing Up for Societal Change: The Phenomenon of Brand Activism. A quantitative investigation on young consumers' attitude towards an environmental activist brand.
(
- Master (Two yrs)
-
Mark
Listeners as sensemakers: Exploring the role of strategic listening in contemporary organizations at IKEA and Tetra Pak
(
- Master (Two yrs)
-
Mark
Branding Cultural Issues of Sexuality: A Contrasting Case Study of Brand Myths Communicated by German Sex Shops in a Socio-Historical Context
(
- Master (Two yrs)
-
Mark
Authentic Femvertising? Unveiling the ambivalent construction of multimodal authentic brand femvertising by social media influencers
(
- Master (Two yrs)
-
Mark
The social glue of the workplace? Informal communication and organisational identification after the outbreak of COVID-19
(
- Master (Two yrs)
-
Mark
Shaping future communication practises using CCO perspective: A study of pandemic remote work at UNDP
(
- Master (Two yrs)
-
Mark
The complexities of organizational coordination’s communicative constitution: A qualitative study on coordinators activities in BPO-environments
(
- Master (Two yrs)
-
Mark
National Health Disaster Communication on Facebook and Twitter during COVID-19: A qualitative case study
(
- Master (Two yrs)
-
Mark
‘A Balancing Act’: How Young Consumers Experience Brands’ Communicative Adjustments on Social Networking Sites
(
- Master (Two yrs)
-
Mark
Predictors of Opinion Leadership in EU Affairs Among EU Interested Social Media Users
(
- Master (Two yrs)
-
Mark
Staying Authentic in a Commercial Industry: A Case Study of the Danish Superliga
(
- Master (Two yrs)
-
Mark
Constructing Controversy: The Case of the Danish Agricultural Industry
(
- Master (Two yrs)
-
Mark
Framing the COVID-19 Vaccine: An Experimental Investigation of the Influence of Gain and Loss Frames on Intention to Receive COVID-19 vaccination
(
- Master (Two yrs)
-
Mark
From Global to Regional - how Political Communicators made sense of Covid-19 Crisis. Evidences from 2020 Italian Regional Elections
(
- Master (Two yrs)
-
Mark
Online Activism and COVID-19: Conceptualising the Role of Collective Identity in Relation to Contemporary Activism Challenges
(
- Master (Two yrs)
-
Mark
Generation Z has opened the can
(
- Bach. Degree
-
Mark
"Who writes the rules on the internet?" - The conversation about Facebook in German news media between 2012 and 2021
(
- Master (Two yrs)
-
Mark
Change Communication 2.0 - How virtuality influences mid-dle managers' communication in change
(
- Master (Two yrs)
-
Mark
Kroppsaktivism genom blicken
(
- Bach. Degree
-
Mark
Authentic Communication as a Strategic Communication Tool for Social and Cultural Integration among Immigrants in Sweden
(
- Master (Two yrs)
-
Mark
It Takes Two to Tango, How About Dialogue? A Case Study on How Dialogue is Manifested in a Cross-sectorial Context
(
- Master (Two yrs)
-
Mark
Från småsnack till digital chatt- En kvalitativ studie om organisationskultur och informell kommunikation i en digital arbetsmiljö
(
- Bach. Degree
-
Mark
Den digitala kommunikativa organisationen
(
- Bach. Degree
-
Mark
Communication during the Covid-19 pandemic in Germany: A case study among the Hessian government and Hessian teachers
(
- Master (Two yrs)
-
Mark
To Change or not to Change: A Qualitative Analysis of the Executive Search Industry’s Strategic Responses to Artificial Intelligence
(
- Master (Two yrs)
-
Mark
Female Empowerment on Instagram: A Feminist Critical Discourse Analysis of Femvertisements Communicated by SMIs
(
- Master (Two yrs)
-
Mark
Talking in circles. A semiotic analysis of sustainability reporting in the Swedish heavy industries
(
- Master (Two yrs)
-
Mark
Employees as sensemakers: a case study on perceptions about CSR, employee engagement and organisational identity
(
- Master (Two yrs)
-
Mark
The impact of argument quality, source credibility, risk perception and visual design on perceived message effectiveness in covid-19 vaccine communication in Sweden: A quantitative study from an ELM perspective
(
- Master (Two yrs)
-
Mark
How Do Employees Make Sense Of The Communication Challenges In Their Engagement During The Pandemic?
(
- Master (Two yrs)
-
Mark
#Instalover: A multimodal semiotic case study of Dorothee Bär’s staging of her political persona on Instagram
(
- Master (Two yrs)
-
Mark
"You can't host someone without explaining the rules of the house" - A deeper insight into how international students make sense of Lund University's COVID-19 communication
(
- Master (Two yrs)
-
Mark
Make every second count” - How TikTok users create meaning from branded content
(
- Master (Two yrs)
- 2020
-
Mark
VISUAL STRATEGY: the accessibility of organizational core values by an advertisement’s visual and textual dimensions - a semiotic analysis of the European ‘denim & jeans’ market.
(
- Master (Two yrs)
-
Mark
Hijacking an Organizational Crisis: A multiple case study on how organizational crises can be used to highlight narratives about Sweden
(
- Master (Two yrs)
-
Mark
Autenticitetens makt inom kommunikation
(
- Bach. Degree
-
Mark
TikTok as a governmental communication strategy for building trust
(
- Master (Two yrs)
-
Mark
Berättelsen om Energimyndighetens proaktiva interna krisarbete: Hjälten, skurken och den viktiga medarbetaren
(
- Bach. Degree
-
Mark
Image formation of the place via Instagram photographs
(
- Master (Two yrs)
-
Mark
“Hej, vad kan jag hjälpa dig med?”
(
- Bach. Degree
-
Mark
Konsten att gasa sig ur krisen med handbromsen i
(
- Bach. Degree
-
Mark
"A Corona a day, keeps the virus away” - En diskursiv studie om pandemins oväntade offer
(
- Bach. Degree
-
Mark
Virtual Reality – a solution for sustainable travel?
(
- Bach. Degree
-
Mark
Polisens hårda (hash)tag
(
- Bach. Degree
-
Mark
Finns det plats för medborgarna i platsmarknadsföringen?
(
- Bach. Degree
-
Mark
”Vi är minst lika upprörda och ledsna som ni” En kvalitativ fallstudie av Arlas kriskommunikation på Facebook
(
- Bach. Degree
-
Mark
Humor + kris = sant? - En kvalitativ studie om att kombinera humor och kris i ett förebyggande kriskommunikationsarbete
(
- Bach. Degree
-
Mark
Raka vägen till kvinnlig frigörelse? En multimodal socialsemiotisk analys av femvertising ur ett kritiskt feministiskt perspektiv
(
- Bach. Degree