Department of Strategic Communication
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- 2020
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Mark
Organisationskultur – mer än bara fina ord på pappret
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- Bach. Degree
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Mark
Avståndstagande från Black Friday
(
- Bach. Degree
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Mark
Informerat samtycke ur ett kommunikativt perspektiv - En kvantitativ studie om kommunikativa faktorers betydelse för skapandet av en förtroendeingivande kommunikationsinsats i en digitaliserad samtid
(
- Bach. Degree
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Mark
TIME's Person of the Year 2019: A framing analysis about Greta Thunberg in the U.S. mainstream media
(
- Bach. Degree
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Mark
Rösta på oss!
(
- Bach. Degree
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Mark
Coworkers as (strategic) communicators during a planned change: A case study in an international Knowledge-Intensive Organization
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- Master (Two yrs)
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Mark
Social Media - Driver or Bummer? A qualitative analysis of the relationship building on Social Media between student non-profit organizations and volunteers
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- Master (Two yrs)
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Mark
Public Participation in Environmental Policymaking: A Case Study of the German Energiewende
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- Master (Two yrs)
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Mark
A Lingering Crisis: A qualitative investigation into the Red Cross's perceived crisis communication strategies and a ten-year media representation of the 2009/2010 crisis.
(
- Master (Two yrs)
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Mark
Employees' perceptions of planned change communication during top-down initiated organisational changes
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- Master (Two yrs)
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Mark
A Closer Look at the Socio-cultural Implication on Corporate Social Responsibility: A Case Study in a Multinational Oil and Gas Company in Indonesia
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- Master (Two yrs)
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Mark
Riskuppfattningar under en rådande pandemi - en kvantitativ enkätundersökning av vilka faktorer som påverkar svenskars riskuppfattningar under coronapandemin
(
- Bach. Degree
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Mark
"Känslan av trygghet som egentligen inte finns" - En kvalitativ studie om hur administratörer försäkrar medlemmars integritet i slutna könsseparatistiska Facebook-grupper
(
- Bach. Degree
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Mark
Time to change: Analyzing the leadership’s challenges that affect the stakeholders’ co-creation of sense during organizational changes
(
- Master (Two yrs)
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Mark
"Game. Set. Match. Balls."
(
- Bach. Degree
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The role of perceived risk in the behavioral intention to use and accept algorithm-based news aggregators
(
- Bach. Degree
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Mark
Public diplomacy in times of crisis: A closer look at Sweden's governmental communication and mass media frames during the coronavirus pandemic
(
- Master (Two yrs)
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Mark
Stakeholders’ perceptions of purpose-driven brands: The case of Nike’s “Dream Crazy” advertising campaign
(
- Master (Two yrs)
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Mark
Skyltdocka eller vän? En kvalitativ intervjustudie om virtuella influencers som marknadsförare på Instagram
(
- Bach. Degree
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Mark
Online firestorm: Hot eller möjlighet?
(
- Bach. Degree
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Mark
The value of communication in the pop music industry: The value communication practitioners provide for artists and the communicative value independent artists provide for themselves.
(
- Bach. Degree
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Mark
What is the Function of the University?
(
- Bach. Degree
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"This is a war against Truths"
(
- Bach. Degree
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Mark
Att konstruera ett hållbart varumärke i en ohållbar industri
(
- Bach. Degree
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The Times They Are E-Changin'
(
- Bach. Degree
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Mark
I ett tal till nationen - En diskursiv studie om nationalism & nationell identitet under en kris
(
- Bach. Degree
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Mark
Dags att anamma nya utmaningar
(
- Bach. Degree
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Mark
Politik under personliga omständigheter: En kvalitativ studie av narrativen i partiledaren Ebba Buschs videobloggar
(
- Bach. Degree
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Mark
DEN SVENSKA NATIONSIDENTITETENS RENÄSSANS I CORONAS TECKEN
(
- Bach. Degree
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Professional identity enacted at public library: Implications for the organization in the context of digitalization
(
- Master (Two yrs)
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Communication works for those who work at it – John Powell, An empirical study investigating the influence of corporate brand identity on brand performance
(
- Master (Two yrs)
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#älskarmittjobb: En kvalitativ diskursanalys av ambassadörskap på LinkedIn
(
- Bach. Degree
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Mark
The party press anno 2020 – A qualitative study of political self-controlled digital media platforms
(
- Master (Two yrs)
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Mark
Hur flyger en utsatt organisation sig igenom en samhällskris?
(
- Bach. Degree
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Mark
Spindeln i nätet – en kvalitativ fallstudie om mellanchefens kommunikativa betydelse vid en sammanslagningsprocess
(
- Bach. Degree
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Mark
To Measure What Counts or to Count What is Measured? A Foucauldian Genealogy carried out on strategic reports from Lund University
(
- Master (Two yrs)
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Mark
How authentic is authenticity on Instagram: a Swedish social media influencer and social media follower perspective
(
- Master (Two yrs)
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Mark
Den underhållande polisen
(
- Bach. Degree
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Mark
Varumärket Helsingborg - en kvalitativ studie om invånardeltagande i staden för dig som vill något
(
- Bach. Degree
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Mark
The best a brand can be? P&G’s femvertising meeting hegemonic masculinity
(
- Master (Two yrs)
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Mark
Communicating Sustainability Through Web-Based Communication: A Case Study of Rhetorical Strategies and Organizational Legitimacy in Scandinavian Airlines
(
- Master (Two yrs)
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Mark
Picture-perfect, peaceful, and protected: Canadian national parks’ multimodal discourses and representations of mandates on Instagram
(
- Master (Two yrs)
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Mark
"Det är helt sjukt att man ska behöva raka av sig håret": En kvalitativ analys av heteronormativitet i reklamfilm
(
- Bach. Degree
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Mark
Varumärkesutvidgning i gråzon
(
- Bach. Degree
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Mark
The coldest humans or the warmest machines? - decode, recode and encode the messages of chatbots.
(
- Master (Two yrs)
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Mark
Appropriation or Appreciation? Examining the Phenomenon of Cultural Appropriation in Fashion Branding
(
- Master (Two yrs)
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Interpreting Emotional Meaning in Email Communication in a Multicultural Workplace
(
- Master (Two yrs)
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Exploring Strategic Communication Challenges in the Era of the Voice Assistant
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- Master (Two yrs)
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A no-win situation: A case study of Socialstyrelsens brochure on child marriage and the moral outrage that followed
(
- Master (Two yrs)
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Mark
Legitimate Green Marketing Communication: A Case Study on the Tour Operator TUI
(
- Master (Two yrs)
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Situational brand ambassadorship - a study of how part-time employees make sense of themselves as brand ambassadors
(
- Master (Two yrs)
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Mark
Vi har samma värderingar du och jag
(
- Bach. Degree
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Mark
Deepfakes as a commercial and creative tool within strategic communication
(
- Bach. Degree
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Mark
Millennials' Attitude Towards Environmental Advertisement - An Experimental Investigation of Environmental Cues and an Integration of Elaboration Likelihood Model
(
- Master (Two yrs)
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Mark
Presentational Change Caused by Crises in Annual Reports: A Critical Discourse Analysis Based on the Case of Abercrombie & Fitch
(
- Master (Two yrs)
- 2019
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Mark
Corporate Identity on Instagram: The Case of Swedish Company Oatly
(
- Master (Two yrs)
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Mark
YOUTUBE STORYTELLING AS A DOUBLE-EDGED SWORD-A critical discourse analysis of brand Kenya's representation on video blogs.
(
- Master (Two yrs)
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Mark
Football Clubs Uses Of Social Media: A Case Study Of Newcastle United FC From A Fan Perspective.
(
- Master (Two yrs)
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Mark
Better late than never - a narrative study of how late entrants position their brand biography in the market
(
- Master (Two yrs)
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Mark
Kommunikatörens roll och förhållning: En kvalitativ studie om kommunikatörens förhållningssätt till dagens medielandskap och val av kanal
(
- Bach. Degree
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Mark
Reconstructing the nation-brand from below: Analysis of how a humanitarian organization challenge the consistency of Swedish brand in a controversial film
(
- Master (Two yrs)
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Mark
Sociala Medier - Bara en massa issues?
(
- Bach. Degree
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Mark
Storytelling and employee engagement from the CCO perspective: A case study in a nonprofit organization
(
- Master (Two yrs)
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Mark
Commodity activism (and its Traces of Hypocrisy): A Netnographic Case Study on Prosumer Interactions in Glossier’s Online Brand Communities
(
- Master (Two yrs)
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Mark
Involving While Evolving: A case study of Alfa Laval’s internal CSR communication
(
- Master (Two yrs)
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Mark
Consumer Engagement on Brand Fan Page: An Investigation of Chinese Weibo Brand fan page
(
- Master (Two yrs)
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Mark
Kungen av Instagram
(
- Bach. Degree
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Mark
Crisis communication and stakeholder responses on social media: A case study of Boeing’s practices and users interaction on Facebook
(
- Master (Two yrs)
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Mark
Etisk grön marknadskommunikation - ett nutida företags väg till framgång
(
- Bach. Degree
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Mark
Two sides to every tale: Through the eyes of an empirical and digital rhetorical audience
(
- Master (Two yrs)
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Mark
Kvarstår könsstereotyper i reklam på sociala plattformar?-En kvalitativ studie om hur Nelly.com skapar sitt budskap med hjälp av influencers
(
- Bach. Degree
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Mark
I ögat av en firestorm- en netnografisk studie om svenska parakrisers dynamik
(
- Bach. Degree
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Mark
Personliga politiker eller professionella privatpersoner?
(
- Bach. Degree
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Mark
Mellanchefen – skavsårsplåster på förändringsrundan
(
- Bach. Degree
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Mark
The "unloyal" Millennials : A survey study investigating the relationship between internal communication and employee brand attitudes in the healthcare sector
(
- Bach. Degree
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Mark
När isomorfismen kom till stan: En kritisk diskursanalys av Helsingborgs stads hållbarhetskommunikation
(
- Bach. Degree
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Mark
Hur man tar sig igenom ett heartbreak och andra viktiga politiska frågor
(
- Bach. Degree
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Mark
Ett kommunikativt dubbelspel: en kvalitativ studie om motstridiga värden i en kontroversiell bransch
(
- Bach. Degree
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Mark
Sociala medier och den skimrande dialogen - ett kritiskt perspektiv på ett sjukhus Facebooksida
(
- Bach. Degree
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Mark
”Vi söker en noggrann och kreativ bläckfisk” En kvalitativ innehållsanalys av platsannonser på LinkedIn för kommunikatörer
(
- Bach. Degree
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Mark
The Adaptation of Communication Professional Roles to Organizational Complexity During Change Situations
(
- Master (Two yrs)
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Mark
Branding the memory in the virtual world: a study on the Palace Museum in Beijing
(
- Master (Two yrs)
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Mark
Strategy Conversations: a Qualitative Case Study on Organizational Improvisation in a Workplace
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- Master (Two yrs)
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Mark
The Power of Sets and Reps: How Fitness Bloggers on Instagram Construct Authenticity
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- Master (Two yrs)
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Mark
Towards a Visual Perspective in Strategic Communication: A Visual Analysis of Challenger Brand Narratives
(
- Master (Two yrs)
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Mark
Branding the Others
(
- Master (Two yrs)
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Mark
Femvertising as a resource of meaning-making and identity negotiation – A consumer cultural perspective
(
- Master (Two yrs)
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Mark
Expressing Sustainability-Centered Corporate Identity --- a narrative case study of Ørsted and Vattenfall
(
- Master (Two yrs)
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Mark
HOW TO BE AUTHENTIC: a visual social semiotic approach to travel photography on Instagram
(
- Master (Two yrs)
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Mark
Den unga akademikern och politiken
(
- Bach. Degree
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Mark
"No more fucks to give" - En kvalitativ kritisk diskursanalys av Svenska Fotbollförbundets offentliga uttalanden efter två uppmärksammade händelser
(
- Bach. Degree
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Mark
The spark of a paracrisis
(
- Bach. Degree
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Mark
Kriskommunikationens ändrade förutsättningar
(
- Bach. Degree
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Mark
Den medvetna och motsägelsefulla influencern: En kvalitativ studie av influencers framställning i förhållande till resande och miljömedvetenhet
(
- Bach. Degree
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Mark
Digitalisering på gott och ont
(
- Bach. Degree
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Mark
See you at LinkedIn - The complex link between employees and organizations
(
- Bach. Degree
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Mark
Feminism till salu: En kvalitativ studie om feminism som varumärkesstrategi
(
- Bach. Degree
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Mark
Ett tryggt företag i en otrygg bransch - En kvalitativ studie om hur socialt ansvar framställs för att legitimera en kontroversiell verksamhet
(
- Bach. Degree
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Mark
Make EU Lagom Again: En kvalitativ studie över populism som ett kommunikativt fenomen i en svensk valrörelse
(
- Bach. Degree
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Mark
The Green Aisle - En kvalitativ studie om hur hållbarhet visualiseras på livsmedelsförpackningar
(
- Bach. Degree