Department of Business Administration
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- 2024
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Mark
Mikroinfluencers och produktengagemang- En kvantitativ undersökning av trovärdighetens påverkan på köpprocessen
(
- Bach. Degree
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Mark
”Är det detta du menar? – Nej, det är det verkligen inte!” En analys av konsumenters missnöje vid möten med chatbots i kundtjänst
(
- Bach. Degree
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Mark
Bakom kulisserna av konsumtion: En kvalitativ undersökning om produktplaceringar i tv-serien Emily in Paris och unga vuxnas varumärkesuppfattning.
(
- Bach. Degree
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Mark
Glänta på dörren till styrelserummet: De opolitiska politikerna i en styrelse
(
- Bach. Degree
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Mark
Experience: does it matter when choosing co-founders? - A comparative multiple case study of how novice and habitual entrepreneurs in fintech ventures form founding teams
(
- Bach. Degree
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Mark
Konsumentens köp av apoteksprodukter - En kvalitativ uppsats om vad som påverkar konsumenten vid köp av apoteksprodukter
(
- Bach. Degree
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Mark
Generation Z - Lojalitetens fiende?
(
- Bach. Degree
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Mark
Winds of Change: Radikala Förändringar Utan Motstånd
(
- Bach. Degree
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Mark
Mellan raderna - En kvalitativ studie om varuhuschefers roll i en organisationsförändring
(
- Bach. Degree
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Mark
Simultan inkludering och exkludering
(
- Bach. Degree
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Mark
EMV - köps för att det är billigt, eller?
(
- Bach. Degree
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Mark
Två sidor av ett mynt - kontroll i ett tillitsbaserat ledarskap
(
- Bach. Degree
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Mark
The Paradox of Gender Equality and Female Entrepreneurship
(
- Bach. Degree
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Mark
Bortom Vinsten: En kvalitativ undersökning om hur Svenska Spel och Betsson AB använder CSR och om detta bidrar till ökad lojalitet bland kunder och ökad legitimitet för företagen
(
- Bach. Degree
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Mark
Relationens väg genom skandalens storm
(
- Bach. Degree
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Mark
En stiftelses dilemma
(
- Bach. Degree
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Mark
Är betald UGC det nya sättet att göra reklam på?
(
- Bach. Degree
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Mark
From Mind to Money: A qualitative study about how tech startups navigate through different funding sources as they grow their ventures
(
- Bach. Degree
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Mark
Marknadsföringens etiska gränser inom den tobaksfria nikotinindustrin: En kvalitativ studie med fokus på hur snusföretag marknadsför sig och dess påverkan på unga vuxna
(
- Bach. Degree
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Mark
Övertidsmonstret dementerar: lev som du lär - En kvalitativ studie om hur förväntningar relaterar till ledarrollens självbild och Work Life Balance
(
- Bach. Degree
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Mark
Utforskande av externa faktorers påverkan på impulsköp
(
- Bach. Degree
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Mark
Att outsourca intrycket
(
- Bach. Degree
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Mark
Smart tools for Warehouse Optimization
(
- Bach. Degree
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Mark
Selfie med Syfte: Influencers som aktivister
(
- Bach. Degree
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Mark
Förebilders roll i kvinnligt entreprenörskap: En kvalitativ studie om förebilders inverkan i kvinnors entreprenörskapsprocesser.
(
- Bach. Degree
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Mark
Från vision till verklighet: Implementering och användning av AI - en kvalitativ fallstudie.
(
- Bach. Degree
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Mark
Kontroll i Kaoset - En Fallstudie på Oatlys Kris- och Kommunikationsstrategier
(
- Bach. Degree
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Mark
Symbiosis in Open Innovation: Small Firms' Dance with Large Companies
(
- Bach. Degree
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Mark
Walk It Like You Talk It: En Kvalitativ Studie om Etiska AI-Strategier
(
- Bach. Degree
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Mark
Making a Red Devil: The Case of Manchester United and Mason Greenwood
2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241(
Department of Business Administration- Misc.
-
Mark
Chr. Hansen: "Bring Your Full Self to Work"
(
- Master (One yr)
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Mark
Djerf Avenue’s Pajama Fight: A case of online duplicates
(
- Misc.
-
Mark
Finns det en gräns i värde eller kvantitet för ett oändligt avtal? ‐ Om takvolym är analogt tillämpligt på dynamiska inköpssystem
(
- Bach. Degree
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Mark
Andrahandsresan
(
- Bach. Degree
-
Mark
Motivating Through Time: Understanding the Motivational Implications of Reduced Work Hours
(
- Bach. Degree
-
Mark
From Stable to Table - The Case of Findus and the Horse Meat Scandal
2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241(
Department of Business Administration- Master (One yr)
-
Mark
Hennessy to Henny: Brand Hijacking
(
- Master (One yr)
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Mark
Are we becoming more rational in our Decision-Making Process?
(
- Bach. Degree
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Mark
Formula 1 Drive to Thrive - How to Handle Success
2024) In Corporate Brand Management and Reputation: Master’s cases BUSN35 20241(
Department of Business Administration- Misc.
-
Mark
Undermining My Authority - Becoming a Brand Manager
(
- Master (One yr)
-
Mark
Cold War In The Ice Cream Industry
(
- Master (One yr)
-
Mark
Drunk Elephant: The New Toys’R’Us?
(
- Master (One yr)
-
Mark
Candy clash: M&M’s caught in the crossfire
2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241 BUSN35 20241(
Department of Business Administration- Master (One yr)
-
Mark
OpenAI Case - Group 13B - BUSN35
(
- Master (One yr)
-
Mark
Trekking the Doping Terrain: The Lance Armstrong Saga
(
- Master (One yr)
-
Mark
The future of LEGO Education amidst the greatest corporate turnaround in history
(
- Misc.
- 2023
-
Mark
From Grassroot to Global: Community-Based Entrepreneurs Shaping Systemic Change
(
- Master (One yr)
-
Mark
More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships
(
- Master (One yr)
-
Mark
Growing Apart: How Employees In a Scaleup With a Hybrid Workplace Are Affected By Leadership
(
- Master (One yr)
-
Mark
Challenges in Adopting a Circular Economy model in Born-Sustainable Micro and Small Enterprises. Study on Food-Tech sector in Sweden
(
- Master (One yr)
-
Mark
Brewing sustainability: Exploring the impact of circular economy communication on consumer engagement and sustainable behaviour in the coffee shop industry
(
- Master (One yr)
-
Mark
The Bouquet of Wine Consumption Drivers
(
- Master (One yr)
-
Mark
Sharing is Caring: A qualitative study on the impact of Netflix’s latest policy change on brand promise, brand loyalty, and consumer-brand relationships
(
- Master (One yr)
-
Mark
The Formula to Success
(
- Master (One yr)
-
Mark
One-stop-shop: Will super-apps disrupt multi-touchpoint consumer journeys?
(
- Master (One yr)
-
Mark
From Cost Spender to Value Provider - Using Data to Build and Sustain Brands
(
- Master (One yr)
-
Mark
The impact of culture on buying luxury fashion goods. A comparison among Spanish and Danish young adults through Hofstede's cultural dimensions.
(
- Master (One yr)
-
Mark
Understanding the Interplay between Rural Entrepreneurship and Sustainable Environmental Development in the Cartama Region of Antioquia, Colombia.
(
- Master (One yr)
-
Mark
What’s the name of the game?
(
- Bach. Degree
-
Mark
When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media
(
- Master (One yr)
-
Mark
How sustainable are sustainable enterprises? Examining sustainability and economic value trade-offs in a Danish coffee company
(
- Master (One yr)
-
Mark
Managing Sustainably vs. Managing Sustainability: Exploring Sustainability Management in Born Sustainable Companies and Becoming Sustainable Companies
(
- Master (One yr)
-
Mark
Greenwashing the family name: Moderating effects of ownership on the relationship between ESG performance and firm performance
(
- Master (One yr)
-
Mark
From Intention to Action: Exploring Returnee Entrepreneurship in Vietnam
(
- Master (One yr)
-
Mark
Konsten att bygga en stark & värdefull varumärkesidentitet
(
- Bach. Degree
-
Mark
The Art of Shielding Luxury Brands: Defensive Strategies for Success
(
- Bach. Degree
-
Mark
Kamratskap före uniform: En kvalitativ studie av värnpliktigas identifiering med Försvarsmakten
(
- Bach. Degree
-
Mark
Auditor’s Responsibility in Combating Fraud in the Digital Age
(
- Master (One yr)
-
Mark
Where hype, hope, and reality meet: The relationships between expectations and experiences of new jobs and work culture
(
- Master (One yr)
-
Mark
Vad för effekt har digitaliseringen på nätverk hos entreprenörer som bedriver konsultföretag inom ekonomibranschen?
(
- Bach. Degree
-
Mark
Från "Svensson" till Premium - En fallstudie av Volvo Cars sinnesmarknadsföring
(
- Bach. Degree
-
Mark
Immigrant Entrepreneurship in Sweden: How the ethnic background of entrepreneurs in Sweden affects their financing choices to fund their ventures
(
- Master (One yr)
-
Mark
Sambandet mellan CSR och varumäkeslegitimitet
(
- Bach. Degree
-
Mark
Strategic Partnerships within the Startup Ecosystem in Skåne: The Role of Collaborative product development.
(
- Master (One yr)
-
Mark
The role of customer-based brand equity in the direct-to-consumer business model
(
- Master (One yr)
-
Mark
The impact of Colour Psychology on Packaging in the Food Industry: The Case of Chocolate and Yogurt
(
- Master (One yr)
-
Mark
How to Become a Successful Challenger Brand
(
- Master (One yr)
-
Mark
Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity
(
- Misc.
-
Mark
The Brand Creation of an International Football Club
(
- Master (One yr)
-
Mark
Building Personal Brand Heritage
(
- Master (One yr)
-
Mark
Multi-Level-Marketing shaping and supporting Brand Identity
(
- Misc.
-
Mark
Turning Consumers into Supporters: Understanding Loyalty Through Football Teams
2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232(
Department of Business Administration- Master (One yr)
-
Mark
"Take a stand or stay seated": A framework of essential prerequisites for companies considering whether or not to implement a Brand Activism strategy
2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232(
Department of Business Administration- Misc.
-
Mark
When a Strong Brand Identity Isn’t Enough - A comparative study of Abercrombie & Fitch’s and Victoria Secret’s rebranding strategies
(
- Misc.
-
Mark
Unleashing the Power of Thought Leadership in B2B Brand Building in Professional Services
(
- Misc.
-
Mark
Love is all you need - Defining the concept of love brands
(
- Master (One yr)
-
Mark
What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment
(
- Master (One yr)
-
Mark
Nostalgia as a Tool to Revitalize brands: a case study of the Barbie and Super Mario Bros films
(
- Misc.
-
Mark
How Body Positivity affects Brand Image in the fashion industry
(
- Master (One yr)
-
Mark
The amaz(e)ing brand experience: Exploring the impact of a maze-like store layout on brand experience
(
- Misc.
-
Mark
The Race to Success: Navigating the Roadblocks to Formula E's Popularity
(
- Master (One yr)
-
Mark
McDonald's Architaste: Exploring the Relationship Between Brand Identity and Architectural Design
(
- Master (One yr)
-
Mark
Don't say the "S"word. The Impact of Buzzwords on Brand Trust.
(
- Misc.
-
Mark
Periodiseringsbaserad Earnings Management IFRS 15 - Implementeringens effekt på beslutsnyttan
(
- Bach. Degree
-
Mark
Impact of Performance Measurement System on Employees’ Motivation and Work Effort in Organizations Offering Non-Incentivized Compensation Scheme: The Case of Banking Sector
(
- Master (One yr)
-
Mark
Early Warning Signals for Bank Default
(
- Master (One yr)
-
Mark
Cash Holdings, Secured Debt and Collateral
(
- Master (One yr)
-
Mark
IFRS Impact on Swedish Companies
(
- Master (One yr)
-
Mark
The Effect of Stigma on Online Shopping - A quantitative study exploring the online purchase intention of stigmatized cosmetic products
(
- Master (One yr)
-
Mark
Not All Heros Wear Capes
(
- Master (One yr)