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- 2024
-
Mark
Strategic Communication and Legitimacy in UN Peacekeeping: A Study of MONUSCO's Response to Goma Protests, DRC, in July 2022
(
- Master (Two yrs)
-
Mark
The case of BrewDog: Utilizing semiotics in lifestyle branding to establish and maintain brand authenticity at different stages of growth
(
- Master (Two yrs)
- 2023
-
Mark
The power of storytelling for personal branding - A case study of Li Ziqi's online videos on YouTube
(
- Master (Two yrs)
-
Mark
"All the messages we use are tailored" A qualitative study that explores the health risk communication from a non-western perspective
(
- Master (Two yrs)
-
Mark
Alignment of Strategic Communication for International Organisations with Diverse Multiple Country Branches
(
- Master (Two yrs)
-
Mark
Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society
(
- Master (Two yrs)
-
Mark
Strategic Communication of Trustworthiness in Autonomous Systems, Machine Learning, & AI
(
- Master (Two yrs)
-
Mark
A strategic communication perspective on social media use in small to medium sized industrial organizations
(
- Master (Two yrs)
-
Mark
The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China
(
- Master (Two yrs)
-
Mark
Turning Audiences into Activists: A Qualitative Case Study of PragerU and Moral Foundations Theory
(
- Master (Two yrs)
-
Mark
Ethical Public Relations: The Impact of Societal Culture on the Ethical Principles of Practitioners in Ghana
(
- Master (Two yrs)
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Mark
Interculturality in Health Communication: The Bilharzia Storytelling Lab as a Pioneer for Cultural Respect and Empowerment
(
- Master (Two yrs)
-
Mark
Personalisation and Performed Authenticity in Political Content on TikTok: A Multimodal Critical Discourse Analysis of Liberal Alliance's Campaign in the 2022 Danish General Election
(
- Master (Two yrs)
-
Mark
Once upon a finance: Investigating the Impact of Storytelling on Consumer's purchase intention
(
- Master (Two yrs)
-
Mark
Canada’s Approach to Idealistic Public Diplomacy: Projecting Values Through Strategic Narratives
(
- Master (Two yrs)
-
Mark
Parasocial relationship building with AI influencers on Instagram
(
- Master (Two yrs)
-
Mark
Russian Strategic Narratives During the War in Ukraine: A Qualitative Content Analysis of the First Month
(
- Master (Two yrs)
-
Mark
Conversations on Change: A Case Study of a Swiss Private Bank on Employees’ Sensemaking and Engagement in Light of its Rebranding
(
- Master (Two yrs)
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Mark
Between Discursive Power, Visibility and Resistance: A Critical Study of Employee Ambassadorship on Social Media
(
- Master (Two yrs)
-
Mark
The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook
(
- Master (Two yrs)
-
Mark
Exploring Attachment Transfer: The Influence of Consumer Attachment to Influencers on Attachment to Influencer-Founded Brands
(
- Master (Two yrs)
-
Mark
Flexible Organizational Structures of the Digitally Mediated Collective Actor - A Case of the Shame Movement in Georgia
(
- Master (Two yrs)
-
Mark
The Emotional Side of Strategic Communication: A Narrative Analysis of Brand Activist Campaigns and the Young Public's Emotional Response
(
- Master (Two yrs)
-
Mark
Navigating the Storm: A Case Study of Viaplay’s Crisis Communication Strategies
(
- Master (Two yrs)
-
Mark
The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age
(
- Master (Two yrs)
-
Mark
Dissecting Disinformation
(
- Master (Two yrs)
- 2022
-
Mark
Context in Crisis Communication: Exploring Cultural and Political Influence on Crisis Communication in Liberia
(
- Master (Two yrs)
-
Mark
“Regulating the Wild West?”: The legitimation discourse of EU regulation on Big Data and its media coverage
(
- Master (Two yrs)
-
Mark
Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis
(
- Master (Two yrs)
-
Mark
Factors Influence Purchase Intention in Marketing Communication-An Experimental Investigation of Human Images in digital display advertising
(
- Master (Two yrs)
-
Mark
Dialogic Communication in Digital Diplomacy: A Case Study on The Embassy of Sweden in Bucharest
(
- Master (Two yrs)
-
Mark
Coworker voices on internal social media: A case study on IKEA
(
- Master (Two yrs)
-
Mark
Personalization of politics: a qualitative research of Hungarian politics during election campaign
(
- Master (Two yrs)
-
Mark
Making the world a better place: The strategic role of communication practitioners in sustainability organisations
(
- Master (Two yrs)
-
Mark
“Do you not see my Hereditary sweatpants and my A24 socks?”: A netnographic exploration of Film Twitter’s productive consumers
(
- Master (Two yrs)
-
Mark
The Paradox of Employee Engagement and How Managers are Aiming to Control This.
(
- Master (Two yrs)
-
Mark
Exploring the Adoption Intentions of COVID-19 Digital Contact Tracing App in Denmark
(
- Master (Two yrs)
-
Mark
A Celebration of Communication: A qualitative case study on the importance of communication in an agile organization
(
- Master (Two yrs)
-
Mark
How to Listen Internally in a Crisis – The Employee’s Perspective during the Covid-19 Pandemic
(
- Master (Two yrs)
-
Mark
In its co-branding with The Body Shop, which frames does Dove use to enhance its brand activism and what are the effects thereof?
(
- Master (Two yrs)
-
Mark
Translating science in consultancy practice: a study of communication practitioners
(
- Master (Two yrs)
-
Mark
#PurposeDriven: Visual sustainability communication within the motorsport industry
(
- Master (Two yrs)
-
Mark
An Ace Up the Organizational Sleeve – The Role of the Corporate Purpose and How Investor Relations Professionals Make Sense of It
(
- Master (Two yrs)
-
Mark
Importance of communication strategies in online communities. Case study - Sounders
(
- Master (Two yrs)
-
Mark
Critical constructive upward communication: How do communication practitioners perceive it, and how do their consulting and coaching roles support employees in it?
(
- Master (Two yrs)
-
Mark
Exploring how public relations practitioners build visual frames in the broad social media environment
(
- Master (Two yrs)
-
Mark
Brand authenticity on Instagram: Consumers’ perspective on beauty brands
(
- Master (Two yrs)
-
Mark
Embrace a new era of digital internal communication: employees' sensemaking of internal communication through enterprise social media
(
- Master (Two yrs)
-
Mark
Emergence of Strategy in Practice: Strategizing Processes of Communication Practitioners
(
- Master (Two yrs)
-
Mark
Hashtag Activism and Connective Action: A Case Study on #MarriageEquality in Thailand
(
- Master (Two yrs)
-
Mark
Trust in Brand Activism: A look at self-love campaigns of beauty brands
(
- Master (Two yrs)
-
Mark
Employees’ perspective on organizational change and becoming brand ambassadors: A case study of IBM
(
- Master (Two yrs)
-
Mark
When Reality Outweighs Ethics in Cancel Culture: A Theorisation, Modelling, and Empirical Exploration of Brand Cancellation
(
- Master (Two yrs)
-
Mark
Making tradition sustainable: How consumers make sense of NIVEA’s sustainability communication
(
- Master (Two yrs)
-
Mark
Facing the digital divide in E-stonia: A field study on the inclusion of senior citizens in the digital society of Estonia
(
- Master (Two yrs)
-
Mark
Collaborative Storytelling: A Comparative Case Study on Influencer Podcasts
(
- Master (Two yrs)
-
Mark
A Silent Decision is not a Good Decision: A qualitative study researching how young Swedish citizens make sense of possible regulations of fossil fuel advertising
(
- Master (Two yrs)
-
Mark
Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.
(
- Master (Two yrs)
-
Mark
Brands taking a stand: The meaning of brand activism from a consumer perspective
(
- Master (Two yrs)
-
Mark
How to Improve Instagram Reels Engagement? An empirical investigation of content strategies
(
- Master (Two yrs)
-
Mark
“City branding in a Chinese mega city” A critical discourse analysis of citizens’ sense of belonging
(
- Master (Two yrs)
-
Mark
War Between Spears and Shields: How public relations practitioners define, detect, and counteract dark PR
(
- Master (Two yrs)
-
Mark
Outage of Meta-owned Social Network Sites (SNS) - University students' experiences and insights for strategic communication practice and its relevance for social acceleration
(
- Master (Two yrs)
-
Mark
Into the Metaverse: How Facebook Inc. communicated their rebranding to Meta in the middle of a crisis and how it was framed in the Swedish media landscape
(
- Master (Two yrs)
-
Mark
Influencing consumer behavioural intentions: Reducing household water consumption
(
- Master (Two yrs)
-
Mark
Green brands & Greenwashing: A narrative journey towards legitimacy
(
- Master (Two yrs)
-
Mark
(Dis)engagement in a disguise: The challenge of understanding and recognizing engagement among millennial remote-workers
(
- Master (Two yrs)
-
Mark
PUBLIC PERCEPTIONS ABOUT NATO BRAND: THE CASE OF GREEK GENERATION Z
(
- Master (Two yrs)
-
Mark
How do national culture and slippage work on divergent CSR interpretations: a qualitative comparison between China and Sweden from a consumer’s perspective
(
- Master (Two yrs)
-
Mark
Employees’ emotional sensemaking: a strategic imperative for empathetic organizations. An Italian case study
(
- Master (Two yrs)
-
Mark
The EU institutions' framing of the Covid crisis: from global pandemic to green recovery
(
- Master (Two yrs)
- 2021
-
Mark
Consumer participation in environmental brand activism on Instagram: A case study of consumers use of hashtags in relation to Oatly's Swedish campaign Ditch Milk.
(
- Master (Two yrs)
-
Mark
How Do Heritage Brands Transfer Their Brand Identity While Transitioning From A Complex To A Simple Visual Identity?: A Burberry Case Study
(
- Master (Two yrs)
-
Mark
Employer Branding within Public Sector from a New Public Management perspective - case study of the Swedish Armed Forces
(
- Master (Two yrs)
-
Mark
Constructing Controversy: The Case of the Danish Agricultural Industry
(
- Master (Two yrs)
-
Mark
Framing the COVID-19 Vaccine: An Experimental Investigation of the Influence of Gain and Loss Frames on Intention to Receive COVID-19 vaccination
(
- Master (Two yrs)
-
Mark
#Instalover: A multimodal semiotic case study of Dorothee Bär’s staging of her political persona on Instagram
(
- Master (Two yrs)
-
Mark
"You can't host someone without explaining the rules of the house" - A deeper insight into how international students make sense of Lund University's COVID-19 communication
(
- Master (Two yrs)
-
Mark
Make every second count” - How TikTok users create meaning from branded content
(
- Master (Two yrs)
-
Mark
The impact of argument quality, source credibility, risk perception and visual design on perceived message effectiveness in covid-19 vaccine communication in Sweden: A quantitative study from an ELM perspective
(
- Master (Two yrs)
-
Mark
How Do Employees Make Sense Of The Communication Challenges In Their Engagement During The Pandemic?
(
- Master (Two yrs)
-
Mark
To Change or not to Change: A Qualitative Analysis of the Executive Search Industry’s Strategic Responses to Artificial Intelligence
(
- Master (Two yrs)
-
Mark
Female Empowerment on Instagram: A Feminist Critical Discourse Analysis of Femvertisements Communicated by SMIs
(
- Master (Two yrs)
-
Mark
Talking in circles. A semiotic analysis of sustainability reporting in the Swedish heavy industries
(
- Master (Two yrs)
-
Mark
Employees as sensemakers: a case study on perceptions about CSR, employee engagement and organisational identity
(
- Master (Two yrs)
-
Mark
From Global to Regional - how Political Communicators made sense of Covid-19 Crisis. Evidences from 2020 Italian Regional Elections
(
- Master (Two yrs)
-
Mark
Online Activism and COVID-19: Conceptualising the Role of Collective Identity in Relation to Contemporary Activism Challenges
(
- Master (Two yrs)
-
Mark
"Who writes the rules on the internet?" - The conversation about Facebook in German news media between 2012 and 2021
(
- Master (Two yrs)
-
Mark
Change Communication 2.0 - How virtuality influences mid-dle managers' communication in change
(
- Master (Two yrs)
-
Mark
Authentic Communication as a Strategic Communication Tool for Social and Cultural Integration among Immigrants in Sweden
(
- Master (Two yrs)
-
Mark
It Takes Two to Tango, How About Dialogue? A Case Study on How Dialogue is Manifested in a Cross-sectorial Context
(
- Master (Two yrs)
-
Mark
Communication during the Covid-19 pandemic in Germany: A case study among the Hessian government and Hessian teachers
(
- Master (Two yrs)
-
Mark
The Employer of Choice for Generation Z
(
- Master (Two yrs)
-
Mark
Role of nation brand ambassador/citizen diplomat. Case study of Sweden
(
- Master (Two yrs)
-
Mark
The Emergence of Nation Sub-Branding: A Case Study on the Discourses of 'The National Developer of Egypt'
(
- Master (Two yrs)
-
Mark
The communication value of translations: A case study of Axis Communications
(
- Master (Two yrs)
-
Mark
Authentic Femvertising? Unveiling the ambivalent construction of multimodal authentic brand femvertising by social media influencers
(
- Master (Two yrs)
-
Mark
National Health Disaster Communication on Facebook and Twitter during COVID-19: A qualitative case study
(
- Master (Two yrs)
-
Mark
Shaping future communication practises using CCO perspective: A study of pandemic remote work at UNDP
(
- Master (Two yrs)
-
Mark
The complexities of organizational coordination’s communicative constitution: A qualitative study on coordinators activities in BPO-environments
(
- Master (Two yrs)
-
Mark
‘A Balancing Act’: How Young Consumers Experience Brands’ Communicative Adjustments on Social Networking Sites
(
- Master (Two yrs)
-
Mark
The social glue of the workplace? Informal communication and organisational identification after the outbreak of COVID-19
(
- Master (Two yrs)
-
Mark
Predictors of Opinion Leadership in EU Affairs Among EU Interested Social Media Users
(
- Master (Two yrs)
-
Mark
Standing Up for Societal Change: The Phenomenon of Brand Activism. A quantitative investigation on young consumers' attitude towards an environmental activist brand.
(
- Master (Two yrs)
-
Mark
Listeners as sensemakers: Exploring the role of strategic listening in contemporary organizations at IKEA and Tetra Pak
(
- Master (Two yrs)
-
Mark
Branding Cultural Issues of Sexuality: A Contrasting Case Study of Brand Myths Communicated by German Sex Shops in a Socio-Historical Context
(
- Master (Two yrs)
-
Mark
Digital small talk: a case study about the construction of organiza-tional identity through informal communication during remote work
(
- Master (Two yrs)
-
Mark
Staying Authentic in a Commercial Industry: A Case Study of the Danish Superliga
(
- Master (Two yrs)
-
Mark
The Voice of the Front Line: How COVID-19 Reshapes Employee Communicative Roles
(
- Master (Two yrs)
-
Mark
The Voice of the Front Line: How COVID-19 Reshapes Employee Communicative Roles
(
- Master (Two yrs)
-
Mark
New crisis – new opportunities? The role of internal communication professionals as sensemaking enablers
(
- Master (Two yrs)
- 2020
-
Mark
Picture-perfect, peaceful, and protected: Canadian national parks’ multimodal discourses and representations of mandates on Instagram
(
- Master (Two yrs)
-
Mark
Image formation of the place via Instagram photographs
(
- Master (Two yrs)
-
Mark
Coworkers as (strategic) communicators during a planned change: A case study in an international Knowledge-Intensive Organization
(
- Master (Two yrs)
-
Mark
Social Media - Driver or Bummer? A qualitative analysis of the relationship building on Social Media between student non-profit organizations and volunteers
(
- Master (Two yrs)
-
Mark
VISUAL STRATEGY: the accessibility of organizational core values by an advertisement’s visual and textual dimensions - a semiotic analysis of the European ‘denim & jeans’ market.
(
- Master (Two yrs)
-
Mark
Hijacking an Organizational Crisis: A multiple case study on how organizational crises can be used to highlight narratives about Sweden
(
- Master (Two yrs)
-
Mark
Communicating Sustainability Through Web-Based Communication: A Case Study of Rhetorical Strategies and Organizational Legitimacy in Scandinavian Airlines
(
- Master (Two yrs)
-
Mark
Public diplomacy in times of crisis: A closer look at Sweden's governmental communication and mass media frames during the coronavirus pandemic
(
- Master (Two yrs)
-
Mark
Stakeholders’ perceptions of purpose-driven brands: The case of Nike’s “Dream Crazy” advertising campaign
(
- Master (Two yrs)
-
Mark
Millennials' Attitude Towards Environmental Advertisement - An Experimental Investigation of Environmental Cues and an Integration of Elaboration Likelihood Model
(
- Master (Two yrs)
-
Mark
Presentational Change Caused by Crises in Annual Reports: A Critical Discourse Analysis Based on the Case of Abercrombie & Fitch
(
- Master (Two yrs)
-
Mark
The coldest humans or the warmest machines? - decode, recode and encode the messages of chatbots.
(
- Master (Two yrs)
-
Mark
Appropriation or Appreciation? Examining the Phenomenon of Cultural Appropriation in Fashion Branding
(
- Master (Two yrs)
-
Mark
Interpreting Emotional Meaning in Email Communication in a Multicultural Workplace
(
- Master (Two yrs)
-
Mark
Exploring Strategic Communication Challenges in the Era of the Voice Assistant
(
- Master (Two yrs)
-
Mark
A no-win situation: A case study of Socialstyrelsens brochure on child marriage and the moral outrage that followed
(
- Master (Two yrs)
-
Mark
Legitimate Green Marketing Communication: A Case Study on the Tour Operator TUI
(
- Master (Two yrs)
-
Mark
Situational brand ambassadorship - a study of how part-time employees make sense of themselves as brand ambassadors
(
- Master (Two yrs)
-
Mark
The best a brand can be? P&G’s femvertising meeting hegemonic masculinity
(
- Master (Two yrs)
-
Mark
TikTok as a governmental communication strategy for building trust
(
- Master (Two yrs)
-
Mark
The party press anno 2020 – A qualitative study of political self-controlled digital media platforms
(
- Master (Two yrs)
-
Mark
To Measure What Counts or to Count What is Measured? A Foucauldian Genealogy carried out on strategic reports from Lund University
(
- Master (Two yrs)
-
Mark
How authentic is authenticity on Instagram: a Swedish social media influencer and social media follower perspective
(
- Master (Two yrs)
-
Mark
Time to change: Analyzing the leadership’s challenges that affect the stakeholders’ co-creation of sense during organizational changes
(
- Master (Two yrs)
-
Mark
Public Participation in Environmental Policymaking: A Case Study of the German Energiewende
(
- Master (Two yrs)
-
Mark
A Lingering Crisis: A qualitative investigation into the Red Cross's perceived crisis communication strategies and a ten-year media representation of the 2009/2010 crisis.
(
- Master (Two yrs)
-
Mark
Employees' perceptions of planned change communication during top-down initiated organisational changes
(
- Master (Two yrs)
-
Mark
A Closer Look at the Socio-cultural Implication on Corporate Social Responsibility: A Case Study in a Multinational Oil and Gas Company in Indonesia
(
- Master (Two yrs)
-
Mark
Professional identity enacted at public library: Implications for the organization in the context of digitalization
(
- Master (Two yrs)
-
Mark
Communication works for those who work at it – John Powell, An empirical study investigating the influence of corporate brand identity on brand performance
(
- Master (Two yrs)
- 2019
-
Mark
HOW TO BE AUTHENTIC: a visual social semiotic approach to travel photography on Instagram
(
- Master (Two yrs)
-
Mark
The Adaptation of Communication Professional Roles to Organizational Complexity During Change Situations
(
- Master (Two yrs)
-
Mark
Organizational Politicking: An Empirical Study on its Application to Communication Practitioners
(
- Master (Two yrs)
-
Mark
Some (just) like it hot: Apolitical politics in the Italian Cabinet
(
- Master (Two yrs)
-
Mark
Leadership and sustainability in the digital sphere: A qualitative study about CEOs communication
(
- Master (Two yrs)
-
Mark
TIPTOEING IN THE OFFICE: a closer look at the emotional dimension of employee identification in intercultural organisational communication
(
- Master (Two yrs)
-
Mark
Absolut - A Cultural Approach To A Brand’s Communication Success
(
- Master (Two yrs)
-
Mark
Branding the memory in the virtual world: a study on the Palace Museum in Beijing
(
- Master (Two yrs)
-
Mark
Strategy Conversations: a Qualitative Case Study on Organizational Improvisation in a Workplace
(
- Master (Two yrs)
-
Mark
The Power of Sets and Reps: How Fitness Bloggers on Instagram Construct Authenticity
(
- Master (Two yrs)
-
Mark
The complex spirals of engagement and communication: A case study about the communicative roles of co-workers in a corporate incubator
(
- Master (Two yrs)
-
Mark
Femvertising as a resource of meaning-making and identity negotiation – A consumer cultural perspective
(
- Master (Two yrs)
-
Mark
Expressing Sustainability-Centered Corporate Identity --- a narrative case study of Ørsted and Vattenfall
(
- Master (Two yrs)
-
Mark
The communicative power of Agenda 2030 - A qualitative text analysis on how the SDGs function as aspirational CSR talk
(
- Master (Two yrs)
-
Mark
Corporate Identity on Instagram: The Case of Swedish Company Oatly
(
- Master (Two yrs)
-
Mark
Reconstructing the nation-brand from below: Analysis of how a humanitarian organization challenge the consistency of Swedish brand in a controversial film
(
- Master (Two yrs)
-
Mark
YOUTUBE STORYTELLING AS A DOUBLE-EDGED SWORD-A critical discourse analysis of brand Kenya's representation on video blogs.
(
- Master (Two yrs)
-
Mark
Football Clubs Uses Of Social Media: A Case Study Of Newcastle United FC From A Fan Perspective.
(
- Master (Two yrs)
-
Mark
Better late than never - a narrative study of how late entrants position their brand biography in the market
(
- Master (Two yrs)
-
Mark
Storytelling and employee engagement from the CCO perspective: A case study in a nonprofit organization
(
- Master (Two yrs)
-
Mark
Commodity activism (and its Traces of Hypocrisy): A Netnographic Case Study on Prosumer Interactions in Glossier’s Online Brand Communities
(
- Master (Two yrs)
-
Mark
Towards a Visual Perspective in Strategic Communication: A Visual Analysis of Challenger Brand Narratives
(
- Master (Two yrs)
-
Mark
Branding the Others
(
- Master (Two yrs)
-
Mark
Involving While Evolving: A case study of Alfa Laval’s internal CSR communication
(
- Master (Two yrs)
-
Mark
Consumer Engagement on Brand Fan Page: An Investigation of Chinese Weibo Brand fan page
(
- Master (Two yrs)
-
Mark
Crisis communication and stakeholder responses on social media: A case study of Boeing’s practices and users interaction on Facebook
(
- Master (Two yrs)
-
Mark
Two sides to every tale: Through the eyes of an empirical and digital rhetorical audience
(
- Master (Two yrs)
- 2018
-
Mark
Harnessing Employee Influence on Social Media : A Qualitative Case Study An Indonesian Company
(
- Master (Two yrs)
-
Mark
The Distorted Communication of a City
(
- Master (Two yrs)
-
Mark
Internal crisis communication and employee engagement: A closer look at multinational companies
(
- Master (Two yrs)
-
Mark
Against all odds - a narrative approach towards underdog brands
(
- Master (Two yrs)
-
Mark
Narrative visualizations: using interactive data stories in strategic brand communication
(
- Master (Two yrs)
-
Mark
Let’s Get Hyggelig in Denmark: A Qualitative Case Study About Place Branding in Times of Mediatization
(
- Master (Two yrs)
-
Mark
Depoliticizing feminism? The transformation of an ideology-charged concept in a nation branding context
(
- Master (Two yrs)
-
Mark
Delat ledarskap i den komplexa organisationen - En kvalitativ studie av delat ledarskap utifrån ett kommunikationsperspektiv
(
- Master (Two yrs)
-
Mark
Celebrity diplomats - strategic communication resources and mediators between the power, victims and the global public.
(
- Master (Two yrs)
- 2017
-
Mark
Meningsskapande på lokal nivå - Det förebyggande arbetet mot våldsbejakande extremism ur ett PR-perspektiv
(
- Master (Two yrs)
-
Mark
The case of Volkswagen and the meaning of their reputational crisis in digital rhetorical arenas
(
- Master (Two yrs)
-
Mark
Frontlinjemedarbetaren – en strategisk praktiker: En studie kring frontlinjemedarbetares meningsskapande och strategiska kompetens
(
- Master (Two yrs)
-
Mark
Normbrytande reklam - En kvalitativ studie av reklamkampanjer som har fått etiketten normbrytande reklam
(
- Master (Two yrs)
-
Mark
Att behöva röka med ledningen på toaletten för att få information om organisationen
(
- Master (Two yrs)
-
Mark
Väck inte den björn som sover - En kvalitativ studie med fokus på kommunikation om hållbar konsumtion och avfallsminimering, ur svenska kommuners perspektiv
(
- Master (Two yrs)
-
Mark
På kvinnornas sida? Hur unga kvinnor upplever reklam med feministiska och normbrytande budskap
(
- Master (Two yrs)
-
Mark
The Social Dilemma of Moving to a Mass Market
(
- Master (Two yrs)
-
Mark
Varumärken är kalejdoskopiska - en studie om narrativ och motnarrativ i influencer marketing
(
- Master (Two yrs)
-
Mark
Behind the Scenes of an Attractive Employer Brand
(
- Master (Two yrs)
-
Mark
Strategisk kommunikation för ett jämställt samhälle - En studie om lokala myndigheters arbete med att kommunicera jämlikt och dess betydelse för jämställdhetsutvecklingen i samhället
(
- Master (Two yrs)
-
Mark
Explaining Outcome – The role of utilizing measurement insights for planning and reporting. A quantitative analysis of Swedish communicators.
(
- Master (Two yrs)
-
Mark
Place branding and the case of social inclusion: a place made of people for the people
(
- Master (Two yrs)
-
Mark
CSR – A matter of Distance and Technology
(
- Master (Two yrs)
-
Mark
The power of experiences
(
- Master (Two yrs)
-
Mark
Nya Tider för Bokmässan - En fallstudie om clicktivism i organisationskriser
(
- Master (Two yrs)
-
Mark
Det aktivitetsbaserade kontoret - En kvalitativ studie om den fysiska strukturens påverkan på kommunikation, kultur och gruppsammanhållning
(
- Master (Two yrs)
- 2016
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Mark
Consultants approaches and roles in internal crisis preparation
(
- Master (Two yrs)
-
Mark
Finns det plats för alla? En kvalitativ studie kring kommunal platsmarknadsföring
(
- Master (Two yrs)
-
Mark
Att enas kring olikheter – Integrerad kommunikation i den offentliga sektorn
(
- Master (Two yrs)
-
Mark
En för alla – men bara för en? Kommunikatörers föreställningar om mångkulturell kommunikationskompetens
(
- Master (Two yrs)
-
Mark
Tystnaden säger allt: Nätmobbning och skolors issues management ur ett kommunikativt perspektiv
(
- Master (Two yrs)
-
Mark
Vipps, så var det gjort? - en studie om generaliseringsprosessen fra et forbrukerperspektiv
(
- Master (Two yrs)
-
Mark
Sensemaking on the intranet: The meaning of the global organization from an employee perspective
(
- Master (Two yrs)
-
Mark
Welcome to Norway? Kommunikasjonstiltak under flyktningkrisen i lys av nasjonale omdømmestrategier
(
- Master (Two yrs)
-
Mark
Kommunikatörens konsultativa roll: En kvalitativ studie av hur kommunikatören coachar och ger råd i organisationen
(
- Master (Two yrs)
-
Mark
A study of the gratifications sought and obtained through using Enterprise Social Media: an employee perspective
(
- Master (Two yrs)
- 2015
-
Mark
To be or not to be engaged
(
- Master (Two yrs)
-
Mark
Att översätta en trend
(
- Master (Two yrs)
-
Mark
Meningsgivende ledelse i folkeskolen - et casestudie af folkeskolereformen
(
- Master (Two yrs)
-
Mark
Meningsskapande internkommunikation
(
- Master (Two yrs)
-
Mark
Att låta tusen blommor blomma
(
- Master (Two yrs)
-
Mark
Show me what you share and I’ll tell you who you are
(
- Master (Two yrs)
-
Mark
Varumärkets mening: den offentliga organisationens vision och värden ur medarbetarens perspektiv
(
- Master (Two yrs)
-
Mark
Place Brand Communication as Governmentality: Governing through Branding in the Post-industrial city.
(
- Master (Two yrs)
-
Mark
Kommunikatören som meningsfacilitator – Kommunikatörens strategiska arbete med kommunikation
(
- Master (Two yrs)
-
Mark
Den kommunala arbetsgivaren som varumärke
(
- Master (Two yrs)
-
Mark
Ideologi, ekonomi och konsumtion - en kritisk studie av IKEA:s marknadskommunikation
(
- Master (Two yrs)
- 2014
-
Mark
Den sminkande kommunikatören: Om etiska dilemman inom offentliga verksamheter
(
- Master (Two yrs)
-
Mark
När det interna varumärket får motsatt effekt: medarbetarberättelser om motstånd
(
- Master (Two yrs)
-
Mark
Organisationers lärande i relation till kris och kriskommunikation
(
- Master (Two yrs)
-
Mark
Gröna nätverk. En studie om Malmö stads interna miljökommunikation
(
- Master (Two yrs)
-
Mark
Managers' perceptions of intentional employee silence
(
- Master (Two yrs)
-
Mark
En organisations närvaro i sociala medier: En fallstudie om Findus och hästköttsskandalen
(
- Master (Two yrs)
-
Mark
Att leva varumärket: Hur medarbetare i en konsultorganisation upplever sin roll i ett globalt varumärke
(
- Master (Two yrs)
- 2013
-
Mark
Att bli en varumärkesdriven organisation - En studie ur mellanchefernas perspektiv
(
- Master (Two yrs)
-
Mark
Change-makers? Självbilder och världsbilder inom det svenska kommunikationsfältet
(
- Master (Two yrs)
-
Mark
Den ideala medborgardialogen: det kommunikativa planeringsidealets inverkan på medborgardialogen i Norrköpings kommun.
(
- Master (Two yrs)
-
Mark
Democratic Communication as a Strategic tool: exploring the nation branding-initiative Curators of Sweden as a contemporary application of digital democracy
(
- Master (Two yrs)
-
Mark
Den hotande krisen. Om kommunikation kring hot och våld på en akutmottagning
(
- Master (Two yrs)
-
Mark
Kommunikation utan gränser: En fallstudie om vilka möjligheter digitala diskussionsarenor medför för medarbetare
(
- Master (Two yrs)
- 2012
-
Mark
Från kommunikation till handling - PR som strategiskt verktyg för att främja medborgardeltagande
(
- Master (Two yrs)
-
Mark
Unga individers attityd gentemot CSR och CSR-kommunikation
(
- Master (Two yrs)
-
Mark
Beyond branding – Communicating authors in the Swedish publishing industry
(
- Master (Two yrs)
-
Mark
Organisationen och omvärlden- En fallstudie av ett kollektivtrafikföretags strategiska kommunikation på Facebook
(
- Master (Two yrs)
-
Mark
Employee Commitment to Organizational - A Matter of Empowerment?
(
- Master (Two yrs)
-
Mark
Avoiding reinventing the wheel
(
- Master (Two yrs)
-
Mark
Det digitala fikarummet
(
- Master (Two yrs)
-
Mark
Den nya Försvarsmakten: En studie om en myndighets förändrade kommunikation
(
- Master (Two yrs)
-
Mark
Mot Felles Mål - Kommunikasjon, meningsskapelse og strategi i offentlige organisasjoner. Et casestudium av utformingen av strategien "IMDi som kompetansesenter"
(
- Master (Two yrs)
-
Mark
A Civil Society Conundrum: Gaining legitimacy with stakeholders as a Vietnamese NGO working with gender and sexuality
(
- Master (Two yrs)