Department of Strategic Communication
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- 2024
-
Mark
Strategic Communication and Legitimacy in UN Peacekeeping: A Study of MONUSCO's Response to Goma Protests, DRC, in July 2022
(
- Master (Two yrs)
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Mark
To Speak or Not to Speak: A Study of Upward Critical Feedback from the Perspective of Employees in Non-Managerial Positions
(
- Master (Two yrs)
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Mark
Digital Deception and Inoculation: A Quantitative Study on Strategic Communication Tactics Against AI-Generated Images and the Role of Bullshit Receptivity
(
- Master (Two yrs)
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Mark
Rearranging collective memory about nature: the case of Oatly
(
- Master (Two yrs)
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Mark
The Myth Of The Moral Protagonist: Brand Activism and Consumer Interpretation of Rebranding Strategies
(
- Master (Two yrs)
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Mark
Generative AI – a transformative tool for Cambodian communication professionals?
(
- Master (Two yrs)
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Mark
Professional identity: The identification and self-perceptions of organisational social media workers
(
- Master (Two yrs)
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Mark
From Talk to Tech: Employee Perspectives on Generative AI Adoption in Corporate Communication
(
- Master (Two yrs)
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Mark
Drivers’ Perspective on the Acceptance of SAE Level 4 Self-Driving Cars: Introducing the AVA model
(
- Master (Two yrs)
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Mark
Brand Identity Negotiation in Mediated B2B Relationships: The Co-Creative Role of Dealers. Comparative Case Study.
(
- Master (Two yrs)
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Mark
The case of BrewDog: Utilizing semiotics in lifestyle branding to establish and maintain brand authenticity at different stages of growth
(
- Master (Two yrs)
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Mark
Att göra det tillsammans - när det passar
(
- Bach. Degree
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Mark
Out of Office: A Quantitative Content Analysis of Swedish Party Leaders' Use of Personalization on Instagram
(
- Bach. Degree
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Mark
Balancing Personalization and Privacy
(
- Bach. Degree
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Mark
A sense of Community and Belonging
(
- Bach. Degree
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Mark
Navigera och rekrytera i främmande kulturer: En resa genom tvärkulturell employer branding
(
- Bach. Degree
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Mark
Generating a New Reality of Public Relations - A Qualitative Study on Public Relations Consultants' Engagement with Generative Artificial Intelligence
(
- Bach. Degree
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Mark
Force-ing intentions: a quantitative study of public brand communication on social media and its impact on behavioral intentions in young adults
(
- Bach. Degree
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Mark
AI mot människan
(
- Bach. Degree
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Mark
Den tunna linjen mellan kärlek och hat - En kvantitativ studie av hur relationen mellan varumärke och konsument påverkar responsstrategier i kristid
(
- Bach. Degree
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Mark
Lush or Flush?: A multimodal analysis of how brands can drive brand polarisation through communication strategies
(
- Bach. Degree
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Mark
The Swedish Armed Forces, from battles to storytelling
(
- Bach. Degree
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Mark
Den offentliga varumärkesrevolutionen
(
- Bach. Degree
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Mark
A Victim or Not? A quantitative experimental study of a cyber attack crisis’ effect on public attitudes toward an organization and on the organization’s reputation
(
- Bach. Degree
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Mark
Navigating Turbulence: A qualitative analysis of United Airlines' external crisis communication strategies
(
- Bach. Degree
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Mark
Finns det en så finns det flera - en mångfacetterad eller temporär identitet?
(
- Bach. Degree
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Mark
Never say never to Nato
(
- Bach. Degree
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Mark
Populism som strategiskt verktyg
(
- Bach. Degree
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Mark
Samhällsskydd och beredskap ur ungas ögon
(
- Bach. Degree
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Mark
"Operationen gick bra men patienten dog"
(
- Bach. Degree
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Mark
Fake it till you make it?
(
- Bach. Degree
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Mark
Startups Unveiled: Exploring Organisational Identity in Startups through Strategic Internal Communication
(
- Master (Two yrs)
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Mark
The silent potential: A study of coworkers’ voicing in workplace meetings
(
- Master (Two yrs)
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Mark
Förtroende i fritt fall
(
- Bach. Degree
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Mark
Kris i ett auditivt landskap
(
- Bach. Degree
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Mark
Good, Bad, and Moral: a study of moral communication in political speeches and statements
(
- Master (Two yrs)
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Mark
Att vända kappan efter de säkerhetspolitiska vindarna
(
- Bach. Degree
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Mark
Från Kris till Kris: En kvalitativ fallstudie om kriskommunikation och förtroende inom den svenska finansbranschen
(
- Bach. Degree
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Mark
Beyond the Hype: The Perceived Usefulness of Virtual Influencers in the Communication Industry
(
- Master (Two yrs)
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Mark
Ett Känslomässigt SOS: Influencer och Ledare i Digital Tid En tematisk analys av digital kommunikation mellan influencer Ihor Lachenkov och president Volodymyr Zelensky
(
- Bach. Degree
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Mark
Att navigera kommunikation i politiska stormar
(
- Bach. Degree
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Mark
Strategisk kommunikation i uppförsbacke
(
- Bach. Degree
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Mark
Krigets ord: en kritisk diskursanalys mellan SVT Nyheter och TNKVRT på Instagram
(
- Bach. Degree
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Mark
Unraveling the Big Four Enigma: Exploring Identity-Forming Communication and Retention Intentions Among Generation Z in the Big Four
(
- Master (Two yrs)
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Mark
Driving Change: The Power of Strategic Sustainability Storytelling in the Automotive Industry
(
- Master (Two yrs)
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Mark
Unfolding the Untold Narratives of Migrants amid a Wave of Disruption: A Case Study on Migrants’ Experiences of ‘Sweden’s LVU Disinformation Campaign’
(
- Master (Two yrs)
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Mark
Interdisciplinary Listening: Understanding Strategic Listening in Interdisciplinary Project Work
(
- Master (Two yrs)
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Mark
Nostalgia as a Public Diplomacy Approach
(
- Master (Two yrs)
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Mark
“Am I being monitored?” A critical study of communication visibility on social collaboration tools in the modern workplace
(
- Master (Two yrs)
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Mark
From Complexity to Clarity: The Evolution of Language and Populism in Swedish Parliamentary Debates Through the Four Phases of Mediatization
(
- Master (Two yrs)
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Mark
Är det läge att skämta? En retorisk analys av den ukrainska presidenten Volodymyr Zelenskyj
(
- Bach. Degree
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Mark
Exploring Femvertising in Swedish Brand Communication
(
- Master (Two yrs)
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Mark
The impact of greenwashing on consumer brand attitude: A quantitative survey study on consumers' attitudes towards green advertising and its effect on consumer brand attitude in the energy industry
(
- Bach. Degree
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Mark
Unveiling Brand Personality: The Behind-The-Scenes Marketing Effect
(
- Bach. Degree
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Mark
From Public Diplomacy to Diplomacy which becomes Public: Investigating Intelligence Disclosure as an Information Warfare Tactic
(
- Master (Two yrs)
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Mark
Leadership in the Digital Age: How Strategic Transformational Leadership Communication Advances Design System Adoption
(
- Master (Two yrs)
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Mark
Inspiring in a Realistic Way: Role of Authenticity in Gen Z’s Perceptions of Green Influencers on TikTok
(
- Master (Two yrs)
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Mark
Explore the Role of Insights and Insight-Driven Communication Within Strategy Processes: A Study of Swedish Communication Agencies
(
- Master (Two yrs)
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Mark
'Collective creativity': A Quantitative Study of Factors Contributing to Collective creativity in the Workplace
(
- Master (Two yrs)
- 2023
-
Mark
A strategic communication perspective on social media use in small to medium sized industrial organizations
(
- Master (Two yrs)
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Mark
The power of storytelling for personal branding - A case study of Li Ziqi's online videos on YouTube
(
- Master (Two yrs)
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Mark
"All the messages we use are tailored" A qualitative study that explores the health risk communication from a non-western perspective
(
- Master (Two yrs)
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Mark
Reklamens möjligheter: Strategisk anpassning av kommunikation i det interkulturella samhället
(
- Bach. Degree
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Mark
A Peer-fect Website Marketing Strategy
(
- Bach. Degree
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Mark
Trust in Motion: Navigating the Liability of Distrust in Autonomous Vehicle Digital Brand Communication
(
- Bach. Degree
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Mark
Reklam som hörs - En kvalitativ studie av influencer marketing i podcasts
(
- Bach. Degree
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Mark
”Kvinnokroppen. Så stark och livskraftig, samtidigt så väldigt omdebatterad” En kvalitativ diskursanalys av marknadsföring genom ett postfeministiskt perspektiv
(
- Bach. Degree
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Mark
Bridging the Gap: Converging Finance and Strategic Communication for Sustainable Impact
(
- Bach. Degree
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Mark
Unga konsumenters attityder till socialt ansvarstagande inom varumärkeskommunikation
(
- Bach. Degree
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Mark
Public Service jakt på den unga nyhetskonsumenten - En kvalitativ fallstudie om hur SVT bygger relationer till unga vuxna på sociala medier
(
- Bach. Degree
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Mark
Strategiskt lyssnande på sociala medier. En studie av hur en kommun praktiserar lyssnande på Facebook.
(
- Bach. Degree
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Mark
"OM ALLA GÖR DET ÄR DET VÄL OKEJ" En kvalitativ studie om unga kvinnors användande av och inställning till nikotinsnus
(
- Bach. Degree
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Mark
Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market
(
- Bach. Degree
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Mark
A Case Study of Strategic Utilization of Brand Ambassadors, Storytelling and Framing Techniques in Cancerfondens's Campaign: Rosa Bandet 2022
(
- Bach. Degree
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Mark
Seeking License to Operate in Times of Uncertainty: A discourse analysis of how a GRO communicates to obtain loyalty during a prevailing inflation
(
- Bach. Degree
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Mark
Handling Cancel Culture online
(
- Bach. Degree
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Mark
Vem bryr sig om elbolagens varumärken? En kvalitativ fallstudie om Öresundskrafts varumärkeskommunikation under en energikris
(
- Bach. Degree
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Mark
Culture indside the walls, without walls
(
- Bach. Degree
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Mark
ALL BARK NO BITE? An explorative case study of BrewDog's Corporate Political Advocacy campaign
(
- Bach. Degree
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Mark
Under the Digital Media Spotlight: The Entity of Rasmus Paludan
(
- Bach. Degree
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Mark
Defining Success: The PR Measurement Maze
(
- Bach. Degree
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Mark
Viral Vibes: Mastering Music Marketing on TikTok - A quantitative analysis of consumer journeys from TikTok to music streaming services
(
- Bach. Degree
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Mark
Krisen utifrån konsumenternas ögon - En kvalitativ fallstudie om tolkningen av en kris på TikTok
(
- Bach. Degree
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Mark
Memes Beyond Virality: An abductive thematic analysis on memetic communication in politically active youth, aged 18 to 27
(
- Bach. Degree
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Mark
How to Make a Narrative Fly?
(
- Bach. Degree
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Mark
Can Generative AI Replace Human Communication Professionals? A qualitative study comparing social media content generated by Artificial Intelligence and humans
(
- Bach. Degree
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Mark
Krishantering för Sverige - i tiden
(
- Bach. Degree
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Mark
Flexible Organizational Structures of the Digitally Mediated Collective Actor - A Case of the Shame Movement in Georgia
(
- Master (Two yrs)
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Mark
The Emotional Side of Strategic Communication: A Narrative Analysis of Brand Activist Campaigns and the Young Public's Emotional Response
(
- Master (Two yrs)
-
Mark
Parasocial relationship building with AI influencers on Instagram
(
- Master (Two yrs)
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Mark
Navigating the Storm: A Case Study of Viaplay’s Crisis Communication Strategies
(
- Master (Two yrs)
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Mark
Russian Strategic Narratives During the War in Ukraine: A Qualitative Content Analysis of the First Month
(
- Master (Two yrs)
-
Mark
Personalisation and Performed Authenticity in Political Content on TikTok: A Multimodal Critical Discourse Analysis of Liberal Alliance's Campaign in the 2022 Danish General Election
(
- Master (Two yrs)
-
Mark
Conversations on Change: A Case Study of a Swiss Private Bank on Employees’ Sensemaking and Engagement in Light of its Rebranding
(
- Master (Two yrs)
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Mark
Between Discursive Power, Visibility and Resistance: A Critical Study of Employee Ambassadorship on Social Media
(
- Master (Two yrs)
-
Mark
The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook
(
- Master (Two yrs)
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Mark
Exploring Attachment Transfer: The Influence of Consumer Attachment to Influencers on Attachment to Influencer-Founded Brands
(
- Master (Two yrs)
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Mark
Once upon a finance: Investigating the Impact of Storytelling on Consumer's purchase intention
(
- Master (Two yrs)
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Mark
När PH blir PK: En kvalitativ fallstudie om socialt ansvarstagande för realityprogram
(
- Bach. Degree
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Mark
Borde vi förlåta Margaux Dietz? En kvalitativ analys av Margaux Dietz kriskommunikation efter den kritiserade videon
(
- Bach. Degree
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Mark
När länder blir varumärken och politiker marknadsförare En kvalitativ analys av den svenska regeringens publicering på sociala medier
(
- Bach. Degree
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Mark
Skapandet av ett legitimt scenframträdande
(
- Bach. Degree
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Mark
Dela, engagera, byt: gemenskap som skapar förändring
(
- Bach. Degree
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Mark
Politisk kommunikation och sociala medier: TikTok, en politisk arena där popcornätande och öldrickande vinner
(
- Bach. Degree
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Mark
Whoo’s laughing now? A qualitative study of User Responses to Native Content Marketing
(
- Bach. Degree
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Mark
Strategic Communication of Trustworthiness in Autonomous Systems, Machine Learning, & AI
(
- Master (Two yrs)
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Mark
The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West
(
- Bach. Degree
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Mark
Alignment of Strategic Communication for International Organisations with Diverse Multiple Country Branches
(
- Master (Two yrs)
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Mark
Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society
(
- Master (Two yrs)
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Mark
Turning Audiences into Activists: A Qualitative Case Study of PragerU and Moral Foundations Theory
(
- Master (Two yrs)
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Mark
A Critical Discourse Analysis of the Birds Aren’t Real Satire Conspiracy Theory
(
- Master (Two yrs)
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Mark
The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China
(
- Master (Two yrs)
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Mark
Interculturality in Health Communication: The Bilharzia Storytelling Lab as a Pioneer for Cultural Respect and Empowerment
(
- Master (Two yrs)
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Mark
Canada’s Approach to Idealistic Public Diplomacy: Projecting Values Through Strategic Narratives
(
- Master (Two yrs)
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Mark
The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age
(
- Master (Two yrs)
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Mark
All publicitet är bra publicitet, eller?
(
- Bach. Degree
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Mark
Organisk marknadsföring på TikTok -En kvantitativ enkätstudie om hur organisk marknadsföring påverkar köpintentionen hos konsumenter på TikTok
(
- Bach. Degree
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Mark
Dissecting Disinformation
(
- Master (Two yrs)
-
Mark
Ethical Public Relations: The Impact of Societal Culture on the Ethical Principles of Practitioners in Ghana
(
- Master (Two yrs)
- 2022
-
Mark
The EU institutions' framing of the Covid crisis: from global pandemic to green recovery
(
- Master (Two yrs)
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Mark
@channel: Hey community! A qualitative case study about the construction of a digital community in a co-working space
(
- Bach. Degree
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Mark
White Nicotine Pouches of Freedom?
(
- Bach. Degree
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Mark
Ingen fara på taket! Eller?
(
- Bach. Degree
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Mark
Volodymyr Zelensky - From Onscreen to Online
(
- Bach. Degree
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Mark
”Ring inte oss, vi ringer dig” En kvalitativ intervjustudie om hur en IT-koncern arbetar med employer branding
(
- Bach. Degree
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Mark
Konsten att skapa en stamgäst
(
- Bach. Degree
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Mark
Employer branding – Hur kan företag attrahera och rekrytera personal på LinkedIn?
(
- Bach. Degree
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Mark
As smoooth as it gets: En kvalitativ studie om svenska betaltjänsten Klarnas användning av strategisk kommunikation på Instagram för att marknadsföra kreditbetalning till unga vuxna.
(
- Bach. Degree
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Mark
Regnbågsflaggan som strategi?
(
- Bach. Degree
-
Mark
Arbetsgivarkommunikation på sociala medier - Hur utformning av arbetsannonser påverkar mottagares attityder
(
- Bach. Degree
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Mark
CSR communication within controversial businesses - a closer look at the fast fashion industry
(
- Bach. Degree
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Mark
Vi välkomnar alla sökande
(
- Bach. Degree
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Mark
Intention och Inflytande: En kvantitativ studie om faktorer för effektiva, ekologiska annonser inom varumärkeskommunikation
(
- Bach. Degree
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Mark
Sharing responsibility: "inspiring, engaging & mobilizing": A qualitative study of how an organization communicates change towards sustainability
(
- Bach. Degree
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Mark
”Catch flights, not feelings”: A Qualitative Content Analysis of the Marketing Communication and Brand Management of Ryanair on TikTok and Facebook
(
- Bach. Degree
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Mark
The Shift Towards Flexible Workplaces
(
- Bach. Degree
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Mark
Träning för alla - eller? En kritisk diskursanalys av kommunikationen hos svenska gymkedjor
(
- Bach. Degree
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Mark
Ta hand om dig. /red, Krisinfo
(
- Bach. Degree
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Mark
Reactions Towards Politicians' Different Self Portrayals Among Individuals of Generation Z
(
- Bach. Degree
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Mark
Media portrayal of Syrian and Ukrainian refugees
(
- Bach. Degree
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Mark
"The Good Guys"
(
- Bach. Degree
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Mark
Dags att #kavlauppärmen!
(
- Bach. Degree
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Mark
Information Credibility: How Does Argument Strength Have An Impact
(
- Bach. Degree
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Mark
Just Dream Crazier Girl
(
- Bach. Degree
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Mark
Digitala kommunikatörer - kommersialisering av livsvärlden och det emotionella arbetet
(
- Bach. Degree
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Mark
Malmöfestivalen - en festival för alla?
(
- Bach. Degree
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Mark
Secondhand i första hand
(
- Bach. Degree
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Mark
Critical constructive upward communication: How do communication practitioners perceive it, and how do their consulting and coaching roles support employees in it?
(
- Master (Two yrs)
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Mark
Politiker som varumärken - innan och efter digitaliseringen
(
- Bach. Degree
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Mark
The Owl Effect
(
- Bach. Degree
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Mark
Betalda samarbeten utan visuella element
(
- Bach. Degree
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Mark
Att göra som alla andra men ändå sticka ut?
(
- Bach. Degree
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Mark
Exploring how public relations practitioners build visual frames in the broad social media environment
(
- Master (Two yrs)
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Mark
Facing the digital divide in E-stonia: A field study on the inclusion of senior citizens in the digital society of Estonia
(
- Master (Two yrs)
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Mark
Collaborative Storytelling: A Comparative Case Study on Influencer Podcasts
(
- Master (Two yrs)
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Mark
A Silent Decision is not a Good Decision: A qualitative study researching how young Swedish citizens make sense of possible regulations of fossil fuel advertising
(
- Master (Two yrs)
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Mark
Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.
(
- Master (Two yrs)
-
Mark
Brands taking a stand: The meaning of brand activism from a consumer perspective
(
- Master (Two yrs)
-
Mark
How to Improve Instagram Reels Engagement? An empirical investigation of content strategies
(
- Master (Two yrs)
-
Mark
Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis
(
- Master (Two yrs)
-
Mark
Factors Influence Purchase Intention in Marketing Communication-An Experimental Investigation of Human Images in digital display advertising
(
- Master (Two yrs)
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Mark
Dialogic Communication in Digital Diplomacy: A Case Study on The Embassy of Sweden in Bucharest
(
- Master (Two yrs)
-
Mark
Coworker voices on internal social media: A case study on IKEA
(
- Master (Two yrs)
-
Mark
Personalization of politics: a qualitative research of Hungarian politics during election campaign
(
- Master (Two yrs)
-
Mark
Making the world a better place: The strategic role of communication practitioners in sustainability organisations
(
- Master (Two yrs)
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Mark
“Do you not see my Hereditary sweatpants and my A24 socks?”: A netnographic exploration of Film Twitter’s productive consumers
(
- Master (Two yrs)
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Mark
Sveriges roligaste arbetsplats?
(
- Bach. Degree
-
Mark
Försvarsmakten – The force for everyone
(
- Bach. Degree
-
Mark
Viskleken - Från media till mottagare
(
- Bach. Degree
-
Mark
Brand authenticity on Instagram: Consumers’ perspective on beauty brands
(
- Master (Two yrs)
-
Mark
Embrace a new era of digital internal communication: employees' sensemaking of internal communication through enterprise social media
(
- Master (Two yrs)
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Mark
Emergence of Strategy in Practice: Strategizing Processes of Communication Practitioners
(
- Master (Two yrs)
-
Mark
Hashtag Activism and Connective Action: A Case Study on #MarriageEquality in Thailand
(
- Master (Two yrs)
-
Mark
Trust in Brand Activism: A look at self-love campaigns of beauty brands
(
- Master (Two yrs)
-
Mark
Employees’ perspective on organizational change and becoming brand ambassadors: A case study of IBM
(
- Master (Two yrs)
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Mark
When Reality Outweighs Ethics in Cancel Culture: A Theorisation, Modelling, and Empirical Exploration of Brand Cancellation
(
- Master (Two yrs)
-
Mark
Making tradition sustainable: How consumers make sense of NIVEA’s sustainability communication
(
- Master (Two yrs)
-
Mark
Kan man engagera Gen Z?
(
- Bach. Degree
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Mark
Hur slutar berättelsen?
(
- Bach. Degree
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Mark
Konsten att ropa efter hjälp och vara knäpptyst samtidigt
(
- Bach. Degree
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Mark
Invasion & kommunikation - En kvalitativ studie av den svenska och finska försvarsmaktens kommunikation på Instagram sedan kriget i Ukraina.
(
- Bach. Degree
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Mark
Förvarsmaktens viktigaste vapen?
(
- Bach. Degree
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Mark
Razors for all humans? A multimodal social semiotic analysis of advertising stereotypes and gender performances
(
- Bach. Degree
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Mark
Jakten på politiskt engagemang: En kvantitativ innehållsstudie om hur politiska partier skapar engagemang på sociala medier
(
- Bach. Degree
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Mark
Into the Metaverse: How Facebook Inc. communicated their rebranding to Meta in the middle of a crisis and how it was framed in the Swedish media landscape
(
- Master (Two yrs)
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Mark
Employees’ emotional sensemaking: a strategic imperative for empathetic organizations. An Italian case study
(
- Master (Two yrs)
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Mark
How do national culture and slippage work on divergent CSR interpretations: a qualitative comparison between China and Sweden from a consumer’s perspective
(
- Master (Two yrs)
-
Mark
“City branding in a Chinese mega city” A critical discourse analysis of citizens’ sense of belonging
(
- Master (Two yrs)
-
Mark
War Between Spears and Shields: How public relations practitioners define, detect, and counteract dark PR
(
- Master (Two yrs)
-
Mark
Outage of Meta-owned Social Network Sites (SNS) - University students' experiences and insights for strategic communication practice and its relevance for social acceleration
(
- Master (Two yrs)
-
Mark
PUBLIC PERCEPTIONS ABOUT NATO BRAND: THE CASE OF GREEK GENERATION Z
(
- Master (Two yrs)
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Mark
English Premier League Clubs as Iconic Brands? A case study of three English Premier League football clubs from a cultural branding perspective
(
- Bach. Degree
-
Mark
Influencing consumer behavioural intentions: Reducing household water consumption
(
- Master (Two yrs)
-
Mark
“Regulating the Wild West?”: The legitimation discourse of EU regulation on Big Data and its media coverage
(
- Master (Two yrs)
-
Mark
An Ace Up the Organizational Sleeve – The Role of the Corporate Purpose and How Investor Relations Professionals Make Sense of It
(
- Master (Two yrs)
-
Mark
Importance of communication strategies in online communities. Case study - Sounders
(
- Master (Two yrs)
-
Mark
Context in Crisis Communication: Exploring Cultural and Political Influence on Crisis Communication in Liberia
(
- Master (Two yrs)
-
Mark
The Paradox of Employee Engagement and How Managers are Aiming to Control This.
(
- Master (Two yrs)
-
Mark
Exploring the Adoption Intentions of COVID-19 Digital Contact Tracing App in Denmark
(
- Master (Two yrs)
-
Mark
A Celebration of Communication: A qualitative case study on the importance of communication in an agile organization
(
- Master (Two yrs)
-
Mark
How to Listen Internally in a Crisis – The Employee’s Perspective during the Covid-19 Pandemic
(
- Master (Two yrs)
-
Mark
In its co-branding with The Body Shop, which frames does Dove use to enhance its brand activism and what are the effects thereof?
(
- Master (Two yrs)
-
Mark
Translating science in consultancy practice: a study of communication practitioners
(
- Master (Two yrs)
-
Mark
#PurposeDriven: Visual sustainability communication within the motorsport industry
(
- Master (Two yrs)
-
Mark
Green brands & Greenwashing: A narrative journey towards legitimacy
(
- Master (Two yrs)
-
Mark
(Dis)engagement in a disguise: The challenge of understanding and recognizing engagement among millennial remote-workers
(
- Master (Two yrs)
- 2021
-
Mark
Initialskedet av en pandemi – Media och myndigheters initiala kommunikation under Coronakrisen
(
- Bach. Degree
-
Mark
Consumer participation in environmental brand activism on Instagram: A case study of consumers use of hashtags in relation to Oatly's Swedish campaign Ditch Milk.
(
- Master (Two yrs)
-
Mark
Bakom cancelkulturen: En kvantitativ studie om intentionen att delta i cancelkultur från ett kommunikativt perspektiv
(
- Bach. Degree
-
Mark
Low Gender, No Cry: A Quantitative Study on Consumer Attitude Towards Undifferentiated Brand Extensions
(
- Bach. Degree
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Mark
Att tala är silver men att tiga likaså: En kvalitativ studie om konsumenters resonemang kring CSR-kommunikation inom fast fashion
(
- Bach. Degree
-
Mark
Digital undervisning - här för att stanna?
(
- Bach. Degree
-
Mark
Soldat eller kvinnlig soldat?
(
- Bach. Degree
-
Mark
Soldat eller kvinnlig soldat?
(
- Bach. Degree
-
Mark
När "håll i, håll ut, håll avstånd" inte längre fungerar. En innehållsanalys av Region Skånes Facebookinlägg under covid-19-pandemin
(
- Bach. Degree
-
Mark
Kan man köpa sig en ny mansroll?
(
- Bach. Degree
-
Mark
UEFAs stolpträff i varumärkeskommunikationen - En kvalitativ analys av könsinkluderande omprofilering i digital varumärkeskommunikation
(
- Bach. Degree
-
Mark
Sverige genom främmande ögon: En kvalitativ studie om hur tvärkulturell kommunikation kan stärka ett internt platsvarumärke
(
- Bach. Degree
-
Mark
När politikerna själva har ordet: en kvalitativ studie av retoriken i Miljöpartiets videobloggar direkt från Bryssel
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- Bach. Degree
-
Mark
Att nå ut, nå fram och få gehör. En studie av diskursiv förändring i MSBs kommunikation på Twitter under covid-19 pandemin.
(
- Bach. Degree
-
Mark
En marknadsföringsguide till Inbound Marketing - En kvantitativ enkätstudie om konsumenters självrapporterade upplevelser av marknadsföringsstrategier i relation till högengagemangsprodukter online.
(
- Bach. Degree
-
Mark
Går laget före jaget? Hur den visstidsanställda medarbetaren förstår ambassadörskap
(
- Bach. Degree
-
Mark
Och fortfarande är det svårt att se Malmö i en skönhetstävling - En kvalitativ studie om Malmös image och dess platsvarumärke
(
- Bach. Degree
-
Mark
Trovärdigheten för värderingsdrivna marknadsföringsinitiativ
(
- Bach. Degree
-
Mark
The communication value of translations: A case study of Axis Communications
(
- Master (Two yrs)
-
Mark
The Voice of the Front Line: How COVID-19 Reshapes Employee Communicative Roles
(
- Master (Two yrs)
-
Mark
The Voice of the Front Line: How COVID-19 Reshapes Employee Communicative Roles
(
- Master (Two yrs)
-
Mark
New crisis – new opportunities? The role of internal communication professionals as sensemaking enablers
(
- Master (Two yrs)
-
Mark
Digital small talk: a case study about the construction of organiza-tional identity through informal communication during remote work
(
- Master (Two yrs)
-
Mark
Sverige, lovar guld och gröna skogar? - En multimodal analys av hur semiotiska resurser och visuell framing används inom platsvarumärkning
(
- Bach. Degree
-
Mark
Från anonym till androgyn: En kvalitativ studie om varumärkesgenus och androgynitet i varumärkeskommunikation
(
- Bach. Degree
-
Mark
Hur skapas och förhandlas polisens identitet diskursivt, när polisen använder sig av strategisk kommunikation med inspiration från privat sektor?
(
- Bach. Degree
-
Mark
"Den röda tråden" - En semiotisk studie om hur varumärken kommunicerar kring menstruation idag
(
- Bach. Degree
-
Mark
“All That Is Solid Melts Into Virtual Work”: A study of the implications of the Covid-19 pandemic on contemporary Employer Branding through the lens of Social Acceleration
(
- Bach. Degree
-
Mark
Attaining Legitimacy in Defiance of a Tarnished Reputation
(
- Bach. Degree
-
Mark
Kvinnan är sexig, objektifierad och självförverkligande..? En studie om hur porträtteringen av kvinnor i underkläder kommuniceras på Instagram
(
- Bach. Degree
-
Mark
Konsten att (inte) göra en pudel - En kvalitativ fallstudie om kriskommunikation & förtroende
(
- Bach. Degree
-
Mark
Kejsaren är nak(d)en! - En kvalitativ fallstudie av NA-KD:s kris och dess krisrespons
(
- Bach. Degree
-
Mark
Kulturstyrning som täckmantel
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- Bach. Degree
-
Mark
”Nej, lilla gumman, så fungerar det inte här” - En kvalitativ intervjustudie om tjänstemäns upplevelser av tystnadskultur inom kommunala verksamheter
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- Bach. Degree
-
Mark
Medarbetares förväntningar på ledningen som superhjältar: En kvalitativ studie av medarbetare i Y-generationens förväntningar på och förståelse av ledningskommunikation
(
- Bach. Degree
-
Mark
Vem bär ansvaret? Individen eller organisationen? Offentliga myndigheters kriskommunikation
(
- Bach. Degree
-
Mark
Den vägledande kommunikationen: En studie om Inbound Marketings potentiella värde i offentliga organisationer
(
- Bach. Degree
-
Mark
"Mörka färger säljer typ knappt"
(
- Bach. Degree
-
Mark
The Employer of Choice for Generation Z
(
- Master (Two yrs)
-
Mark
Role of nation brand ambassador/citizen diplomat. Case study of Sweden
(
- Master (Two yrs)
-
Mark
The Emergence of Nation Sub-Branding: A Case Study on the Discourses of 'The National Developer of Egypt'
(
- Master (Two yrs)
-
Mark
Den haltande gestaltningen av Incels - En kvalitativ innehållsanalys om hur subkulturen incels gestaltas i digitala medier
(
- Bach. Degree
-
Mark
Hör varumärken hemma på Clubhouse? En kvalitativ studie om realtidsbaserad varumärkeskommunikation på ett ljudbaserat socialt nätverk
(
- Bach. Degree
-
Mark
Den digitala fikans svårigheter
(
- Bach. Degree